7 steps to navigate the digital-social revolution - chapter 1. "not a faceless market"
DESCRIPTION
Expanding on the slideshare: The Digital-Social Revolution, this share looks at the topic of how big data, social data and social networks are altering the marketing landscape. New ways of doing business are emerging as a result. Companies referenced in the share include: IBM, I Love Ugly, Cisco, Facebook, Linkedin, YouTube, TED Talks, Kickstarter, Richard Branson, Google Lunar XPrize. Check out YouTube for some content that inspired this share. Search for... "smarter marketing from IBM", "big things are happening" from Cisco. I Love Ugly is a New Zealand men's clothing online store with a remarkable following on Facebook. Linkedin have done some great research called "the mindset divide" on the difference between social networks and online professional networks. And Xprize Lunar sponsored by Google is an INCREDIBLE idea to go to the moon. Check out how we can help your sales and marketing efforts at aamplify.co.nzTRANSCRIPT
7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION
EXPANDED VERSION1. “NOT A FACELESS MARKET”
UNDERSTAND TODAY IT’S ABOUT PEOPLE – NOT A FACELESS MARKET
“DIGITAL-SOCIAL” MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS
DEMOGRAPHICS USED TO BE HOW YOU SAW MARKETS.
TODAY YOU CAN CONNECT TO PEOPLE WITH UNDERSTANDING.
THIS UNDERSTANDING MEANS YOU CAN START A CONVERSATION,
THAT TURNS INTO A FOLLOWING,
THAT CREATED A CLICKS & MORTAR BUSINESS.
FOR BUSINESS TO BUSINESS MARKETING
IT MEANS UNDERSTANDING WHAT’S
RELEVANT TO PEOPLE’S CAREERS.
NOT TRYING TO COMMUNICATE WITHFACELESS CORPORATE SUITS.
EVERY PROFESSIONAL HAS TOPICS DEAR TO THEIR HEART.
AND AN INTEREST IN EXPANDING THEIR
UNDERSTANDING OF THE WORLD.
WHO LOOK TO TRUSTED BRANDS TO HELP THEM MAKE THE RIGHT DECISION.
SOCIAL CONTENT IS THE KEY.
CONTENTTHAT CONNECTS YOUR BRAND TO THE PEOPLE IN BUSINESSES.
CONTENT THAT HAS PERSONALITY,WHICH CULTIVATES A FOLLOWING,
WITH IDEAS THAT
TRANSFORM THE WAY
BUSINESS IS DONE
AND MAKE THE IMPOSSIBLE, POSSIBLE.
THANK YOU FOR YOUR ATTENTION.
7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION
CHAPTER 2COMING SOON…
2. KNOW WHAT YOU STAND FOR
UNDERSTAND THE POWER OFBRAND EQUITY