7 steps to rank well during google's panda updates (part 2 of 2) from an seo company
DESCRIPTION
Here are the three remaining steps to rank well during the Google Panda updates from an SEO company.TRANSCRIPT
7 Steps to Rank Well During Google’s Panda Updates (Part 2 of 2)
Wednesday, 21 August, 13
www.blueprintim.com
Part 1 Review
• In part one, we discussed the first four steps to rank well during Google’s Panda updates, including:‣ Writing good quality content‣ Developing a plan‣ Writing link bait‣ Blogging consistently
Wednesday, 21 August, 13
www.blueprintim.com
Part 2 Overview
‣ In part two, we are going to discuss the three remaining steps to rank well, which include:
‣ Building high quality links‣ Optimizing through social
media‣ Thinking like a marketer
Wednesday, 21 August, 13
www.blueprintim.com
5. Building High Quality Links
‣ Instead of putting your time into low quality directories, you want to focus on higher quality link building opportunities
‣ Press release sites and article directories still provide value to share your content
‣ The key is to focus on writing good quality content that will get picked up and drive traffic
Wednesday, 21 August, 13
www.blueprintim.com
5. Building High Quality Links
‣ In part one, we discussed the importance of developing link bait - high quality content on your Website and blog that people want to link to
‣ We also discussed the importance of writing for a particular audience or avatar, so it’s easier to attract these Websites to link to you
Wednesday, 21 August, 13
www.blueprintim.com
5. Building High Quality Links
‣ Once you have good quality content that has been published on your Website, reach out to these companies that you have written your content for and build a relationship
‣ Over time, you will be able to develop some high quality backlinks that will help with your ranking
Wednesday, 21 August, 13
www.blueprintim.com
5. Building High Quality Links
‣ In terms of guest blogging, take the time to build relationships with influential bloggers by commenting on their posts and reaching out to them
‣ Leave well thought out comments
‣ Not only can you get a backlink from the comment, but you can even drive traffic to your Website
Wednesday, 21 August, 13
www.blueprintim.com
5. Building High Quality Links
‣ By providing high quality comments over time, the blogger will start to recognize your name, which will allow you to reach out to them in the future
Wednesday, 21 August, 13
www.blueprintim.com
6. Optimize Through Social
• As many of you are aware, social media is growing in importance for SEO
• Include your keyword, the full link, and link your posts to relevant pages on your site
• Focus on engagement• Maximize engagement
through calls to action to like your content, share it, or by asking fans to share their perspective
Wednesday, 21 August, 13
www.blueprintim.com
6. Optimize Through Social
• Run campaigns designed to maximize engagement such as sweepstakes, trivia, and fan sharing
• By approaching social media from a qualitative perspective while maximizing engagement, you increase shares, +1s and likes, which influence your ranking
Wednesday, 21 August, 13
www.blueprintim.com
7. Think Like a Marketer• Because of Google’s shift
from low quality link building to high quality content and authority, you have to shift back to thinking like a marketer
• You have to think about what avatars you want to appeal to when developing content for your Website and blog
• Not just the audience that you want to sell to, but the audience that you want to link to you
Wednesday, 21 August, 13
www.blueprintim.com
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Wednesday, 21 August, 13