7 steps to rocking your brand on social media
TRANSCRIPT
WHO IS THIS FOR?
• Purpose-driven business owners• Big message, committed to making a difference• Feeling like no one “gets” what you do• You come across as generic, there’s no WOW factor• You know that your real magic isn't being
communicated • You’re left feeling invisible, frustrated and
overwhelmed :(
WHAT TO EXPECT…
•Visibility 101•7 Steps to Rocking Your Fab Brand•Keys to success•Pitfalls to avoid•Q & A
ABOUT ME…
• My background• My story• My purpose & mission
No Visibility = No Impact
Visibility > Ability
Where Do You Want to Go?
What’s Getting in the Way?
• Fear of rejection/failure• Self-doubt, not good enough• Fear/shame• Trouble staying consistent • No focus• Not organized• No strategy/plan• Lack of clarity about ideal client• Worrying what others think• Not sure how to use the tools• Playing small• Don’t like how to use computers• Not sure how to stand out
7 STEPS TO ROCKING YOUR FAB BRAND
Step 1: FAB YOU
• Mission and vision• Core values• Superpowers
• Your biz concept• Revenue streams• What makes you unique & relevant • Your secret sauce
Step 2: YOUR MESSAGE
• Your support network• Your ideal client
• Who are they• What is the #1 problem you’re solving • To niche or not to niche
Step 3: YOUR TRIBE
• Mission, vision, values• Image: style, hobbies, interests
Step 4: PERSONAL BRANDING
• Beyond logo• Your story
Step 5: YOUR BIZ BRAND
• Public speaking• Networking• Hosting events• Conferences• Cold calling
Step 6: Offline Visibility Tools
• Social media• Video• Webinars• email marketing• Blogging• Podcasting
Step 7: Online Visibility Tools
• Preference• Balance• Diversification• Goals• What’s next?
Online vs Offline Considerations
KEYS TO SUCCESS
Alignment + Balance + Consistency
GROW YOUR TRIBE
SOCIAL LISTENING
IT’S NOT ABOUT YOU
Pitfalls to Avoid
• Inconsistency• No focus - all over the place• Too much selling (remember the KLT factor)• Too little or too much content• No engagement• Impersonal
Questions?
Book a No-Pressure 30-Min Visibility Strategy Callhttp://positivefabulouswomen.com/visibility-strategy-call/