7 steps to small business marketing success 60min webinar
TRANSCRIPT
HelloHelloPatrick W. Giammarcowww.pwgmarketing.com
Email:[email protected]
Twitter:twitter.com/pwgiammarco
LinkedIn:linkedin.com/in/patrickgiammarcoledo.ning.com
Marketing is a System1. Strategy before tactics
2. Fill your marketing hourglass
3. Publish educational content
4. Create a total web presence
5. Use a lead generation trio
6. Make selling a system too
7. Live by the calendar
WHAT IS WHAT IS SOCIAL SOCIAL MEDIA MEDIA AND WHY AND WHY YOU YOU SHOULD SHOULD CARECARE
1) Strategy 1) Strategy Before Before TacticsTactics
• Profitable clientsProfitable clients• ReferralsReferrals• DemographicsDemographics• BehaviorBehavior• Biographical sketchBiographical sketch
• DemographicsDemographics• GeographicsGeographics• PsychographicsPsychographics• BehavioralBehavioral
• What would you Google?• What made you decide to hire us?• What could we do better?• Where do we fail you?• Would you refer us?
Ask Every Customer…
• Unique product/service• Unique process• Unique experience• Unique people• Unique guarantee• Unique packaging or delivery• Against a problem
What Do People Really Buy?
• What is your free or trial offering?
• What is your starter offering?
• What is your “make it easy to switch” offering?
• What is your core offering?
• What are your add-ons to increase value?
• What is your members only offering?
• What are your strategic partner pairings?
Fill Your Hourglass Gaps
New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services.
~ KelseyGroup
• 73% of online users read a blog• 57% join social networks• 45% have started a blog• 83% have viewed a video online• 39% subscribe to RSS feeds• 36% think more positively about companies that have blogs
Source: Universal McCann Wave3 research into social media
Where Are We?
• Listen first• Optimize your web content• Claim real estate• Optimize brand assets• Ratings and reviews • Social media participation
Pillars of Web Presence
Image: www.marketfin.com
Referrals Referrals
• Be more referable• Target• Educate• Offers• Follow-up
• Discovery – next step• Presentation – seminar• Nurturing – sales cycle• Monthly touches• Transaction – same experience
Lead Conversion
Marketing is a System1. Strategy before tactics
2. Fill your marketing hourglass
3. Publish educational content
4. Create a total web presence
5. Use a lead generation trio
6. Make selling a system too
7. Live by the calendar
Signature Brand Audit™($250 value)
Visit: http://bit.ly/mXAShy
Special OfferSpecial Offer
Thank Thank YouYouPatrick W. Giammarco
www.pwgmarketing.com
Email:[email protected]
Twitter:twitter.com/pwgiammarco
LinkedIn:linkedin.com/in/patrickgiammarco