1

STEPS TO SUCCESSWITH BIDTELLECT

DEEANA BRODSKY, Director – Account Management, East

2

3

CAPITAL ONE VALUECAPITAL ONE OFFER

Offer vs. Value

4

Following Specs

CNET.COM TRAVEL & LEISURE

5

BIDTELLECT SPEC SHEET

Recommendation Widgets

Imagery: One 1200x800, non branded*

Max file size: 2MB

Headline: <60

Characters

Description: <150

Characters

Sponsored by: <25

Characters

Article/Landing Page

In-AdPlacements

In-Feed Placements

In-Stream Video

YouTube/Vine-Hosted URL |

VAST 3.0 and /or VPAID 2.0

Click to Video Video Landing Page

Our platform and technology converts your basic creative assets into real-time native ads, handling all resizing to the following potential executions:

400x300 300x250 420x315 100x75 160X600

500x300 200x200 120x90 298x224 728x90

Required Assets

6

NO ONE OWES YOU THEIR ATTENTION!

7

EYE CATCHING IMAGERY

8

TALK TO THE AUDIENCE

9

UNCLUTTERED PICTURE

10

HUMAN/ANIMAL FOCUS

11

COHESIVE STORY

Headline: Nobody’s Perfect: Impact of Human Error In the Data Center

Description: According to multiple reports, human error is a leading threat to business continuity. Learn more about protection, prevention and recovery.

CREATIVE LANDING PAGE

12

Headlines and Descriptions:

40-60 Character Headlines

120-150 Character Descriptions

Focus on question words:

WHEN? WHAT? WHERE? HOW? COULD?

Use pay attention words:

STOP THIS THAT SHOULD

Use negative superlatives:

NEVER LESS WORST

Headlines and Descriptions

13

Avoid Headline Fatigue

Intro new headlines every 30 days

Campaigns with 11+ creative have higher CTR than those with less than 5 creative

5050RULE

8020RULE

CTR+

Headlines and Descriptions

14

UUsefulness

UUniqueness

UUltra-Specific

UUrgent

The Four U’s

15

ADVERTISING IS A BRAND TRYING TO MAKE AN

EMOTIONAL CONNECTION WITH THEIR TARGET AUDIENCE

16

IMAGES NOT LOGOS ACCURATE HEADLINES

Do’s & Don’ts of Native

17

CONTENT PAGES NOT PRODUCT PAGES

Do’s & Don’ts of Native

18

Would YOU click on this ad?

Would YOU feel misled?

Would YOU share with your social circle?

19

THANK YOU!