7 ways to build your network with social media
TRANSCRIPT
KEEP IT SIMPLE
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A) SHARE COMPELLING CONTENT
B) ORGANIZE YOUR INFORMATION
C) GROW AND ENGAGE YOUR AUDIENCE
START WITH A STORY
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WHO IS YOUR CUSTOMER?
WHY DO THEY CARE?
WHY THEY SHOULD BUY FROM YOU?
START SMALL
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PICK 2 PLATFORMS
CHOOSE 3 CUSTOMER TOPICS + 1 TOPIC ABOUT YOU
CONSITENCY TRUMPS FREQUENCY
CONQUER THE FEAR OF “BLANK PAGE”
LISTEN FIRST, TALK LATER
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60:30:10 CONTENT SHARING RULE – VALUE OVER PROMOTION
60% - Content from others: inspire, educate, entertain, provoke thought
30% - Your own content (blog, stories about you): Deliver value, answer questions, share knowledge, entertain AND build links
10% - Promo content: Invite others to buy your product@Tredigital
MAGNETIC TWEET FORMULA (by Simply Measured)
• Before: Here is your problem• After: Imagine what it would be if the problem
is solved • Bridge: Here is how to get there
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SOCIAL MEDIA IS LIKE DATING… YOU HAVE TO MAKE THE FIRST MOVE
(3C’s RULE)
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Contact: FOLLOW YOUR PROSPECTS
Conversation: ENGAGE THEM IN A CONVERSATION
(Welcome Tweet; Direct Message)
Connect: SUPPORT THEM (Like, Share, Comment, Retweet, Favorite)
START SMALL AND GROW IT INTO SOMETHING BIGGER
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JOIN AN ORGANIZATION
CREATE AN OPPORTUNITY (LEAD MEETUP)
FOLLOW A CAUSE AND SHARE INFO ABOUT IT
1 : 9 : 90 RULE
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1 THOUGHT LEADER
9 PEOPLE WHO WRITE ABOUT THOUGHT LEADER (MEDIA)
90 PEOPLE WHO FOLLOW THOUGHT LEADER
FOSTER RELATIONSHIPS WITH 1 and 90 will listen!
TRY 15:5:5 ENGAGMENT FORMULA
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Spend 15 minutes a day
Connect with 5 new leaders
Do it for 5 days
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IF YOU ARE NOT PREPARED TO KEEP DOING THIS FOR MONTHS
- DO NOT START!