7 ways to get the most out of your push notifications

Download 7 Ways to Get The Most Out Of Your Push Notifications

Post on 05-Dec-2014

336 views

Category:

Mobile

3 download

Embed Size (px)

DESCRIPTION

There is a science behind sending good push notifications. This deck outlines that science. Appboy's Marketing Automation platform for mobile apps makes things like behavioral targeting, location targeting, scheduling, A/B testing, push campaign metrics, and re-targeting a breeze. Learn more at: Appboy.com

TRANSCRIPT

  • 1. 7 WAYS TO GET THE MOST OUT OF YOUR PUSH NOTIFICATIONS
  • 2. SEGMENT YOUR MOBILE AUDIENCE Use Appboys advanced filtering system to target a specific segment of users. 1
  • 3. UTILIZE LOCATION TARGETING Use Appboys radius and custom polygon location targeting for pinpoint accuracy. 2
  • 4. WYSIWYG PUSH COMPOSER See what your push notification will look like on iOS, Android, and Windows. 3
  • 5. A/B TEST DIFFERENT VARIANTS Change the copy of your push message in 6 different ways, and choose the push message with the highest open rate. 4
  • 6. Send your push on the best day and at the best time for your users to engage. 5 SEND AT AN OPTIMAL TIME
  • 7. Always check direct + influenced message opens, and strive the beat open rates on each subsequent push campaign. 6 TRACK PERFORMANCE METRICS
  • 8. Easily re-target users who did or did not engage with your first push notification. Ensure an optimal engagement rate with this tactic. People dont always respond the first time. 7 RE-TARGET USERS
  • 9. FINAL THOUGHTS Dont rely solely on push notifications. Employ a multi-channel engagement strategy for best results.
  • 10. FOLLOW ME ON TWITTER! @APPBOYDAVE APPBOY.COM