72 exhibitors 10.300 visitors in são paulo 900 visitors in belo … · work and travel doctorate...

FINAL REPORT

72 Exhibitors

10.300 Visitors in São Paulo

900 Visitors in Belo Horizonte

Organizer

Special Guest

Sponsor

Support

Organization

Media Partner

Advertising Agency

Belta Supports

Austrade - Australian Trade CommissionStudy in AustraliaUS Commercial ServicesEducation USACampusFranceA Tout FranceNuffic Neso BrasilDAAD - Deutscher Akademischer Austausch DienstImagine – Study au/in CanadaALPHENew Zealand ConsulateNew Zealand EducatedEducation South AfricaSAYTC – South African Youth Travel ConfederationPro-ChileTourism Office of the Embassy of SpainFaubai - Associação de Assessorias de Instituições de Ensino Superior Brasileiras para Assuntos InternacionaisEuropean Union

Partners

Pre-Event

Lectures for the Belta associated members and internationals exhibitors:

Lecture of Spain Consulate – Student Visa to SpainSpeaker: Cristina Elisa Aguilar JimenezConsul of Consulate of Spain

English UK Partner Agency Scheme briefingseminarSpeaker: Jodie Gray – InternationalMarketing Manager

Marketing Briefing – Lecture about the BrazilianmarketSpeaker: Maura Leão, Belta president.

With the presence of:British Council BrazilBritish Council LanguagesEnglish UK

Special Guest: United Kingdom

Exhibitors

24 Belta Agents

London ConnexionExperimento

AFS Intercultural BrasilBeth CoutinhoCentral do EstudanteCultura Global Viagens e TurismoCultural Care Au Pair (EF)EFFIT Intercâmbios e ViagensFriends in the WorldIntercultural Cursos no ExteriorIntervipJust IntercâmbiosMaster ExchangeMoinhoturNumber OnePortal do IntercâmbioTravelmateTrue ExperienceUpGrade IntercâmbioUpwardVia MC IntercâmbioYázigi TravelWorld Study

Exhibitors

South AfricaInternational House 5 – Cape Town

GermanyDAAD - German Academic Exchange Service

AustraliaAustradeAustralian GovernmentQantas Airways

BelgiumBelgium Embassy

BrazilBank RendimentoCotação

European Union Delegation in BrazilSegmento publisherIniciativa VerdeInternational House São PauloPanrotasMICRadio Metropolitana

Exhibitors

CanadaConestoga CollegeGeos North American Language SchoolsImagine - Education au/in CanadaMount Royal UniversityQuest Language StudiesSheridan Institute of TechnologySt. George International CollegeVEC

Chile Island – Pro ChileBío Bío Convention BureauPlan RumboPontificia Universidad Católica de ChilePontificia Universidad Católica de ValparaísoUniversidad Adolfo IbâñezUniversidad Católica de la Santísima Concepción

Universidad de Bio BioUniversidad de ChileUniversidad de ValparaísoUniversidad Técnica Federico Santa María

Chile

Associacion Chilena de Escuelas de Español

Exhibitors

DenmarkRoskilde Business College

SpainCursos Internacionales de la Universidade de Santiago de CompostelaDon QuijoteEnforexOffice of Tourism of the Embassy of SpainInstituto CervantesInternational House 5 - BarcelonaWired Spain Languages

Unites StatesUnited States ConsulateEducation USAInternational House 5 – New YorkRennert International

FinlandFinland Embassy

FranceBrittany School of ManagementCampusFrance

Exhibitors

HollandHotelscholl The HagueNuffic Neso BrazilThe Hague University of Applied SciencesWageningen University

ItalyOne World Real Estate Management

New ZealandEducation New ZealandEmbassy of New Zealand

United KingdomBritish Council BrazilBritish Council LanguagesEnglish UKGirne American University CanterburyInternarional Academy, University of EssexInternational House 5 - BelfastInternational House 5 - NewcastleINTO University PartnershipsISIS EducationLondon School of Business and FinanceSt. Mary's University College LondonThanet CollegeUniversity of NorthamptonUniversity of the Arts LondonWestminster Kingsway College

SwedenSweden Embassys

Exhibitors

Forum

Theme: The importance of internationalization in education

Moderator: Professor Renée Zicman – Advisor of international and institutional affairs PUC-SP / FAUBAIsoutheast regional

Participants: Michel Nicolau Neto – ExchangerDenise Sturlini - Exchanger

Lectures – British Council

Topic: Studying in the United KingdomSpeaker: Rodrigo Gaspar (British Council)

Topic: 10 steps to choose an english course in UKSpeaker: Roberta Chiló (British Council)

Topic: Master's degree in 1 year: explore this shortcutSpeaker: Rodrigo Gaspar (British Council)

Topic: IELTS: the most comprehensive examination to study abroadSpeaker: Rosane DiGenova (British Council)

Topic: Learn english on the internetSpeaker: Liliane Rebelo (British Council)

Topic: Chevening scholarshipsSpeaker: Adriana Souza - British Council

Lectures

Topic: New Zealand: Education and AdventureSpeaker: Ana Azevedo, Education Manager of Education New Zealand

Topic: I need SpainSpeaker: Cristina Alcantara - Office of Tourism of the Embassy of Spain

Topic: Study in Australia: Excellence in EducationSpeaker: Patricia Monteiro, Education Manager – Australian Consulate

Topic: Information on visa for AustraliaSpeaker: Hosana Gonçalves, Immigration Manager - Australian Embassy

Topic: Studying in Germany - study opportunities and scholarships from DAADSpeaker: Marcio Weichert, marketing and communications advisor from DAAD

Topic: Why study in Sweden? Speaker: Pierre Liljefeldt and Magnus Franzén – Sweden Embassy

Topic: Study in France: Which ways? Speaker: Eduardo Abramovici - Campus France

Topic: The best way to carry money on your trip abroadSpeaker: Janifer Machado - Bank Rendimento

LecturesTopic: Opportunities to study in Europe. Erasmus Mundus: Academic exchanges and scholarships of the European Union

Topic: Opportunity to study and scholarships in the NetherlandsSpeaker: Remon Daniel Boef - Director of Nuffic Neso Brazil

Topic: Learn Spanish for specific purposes at the University of Santiago de Compostela (Spain):Course Caminho de Santiago and Spanish course and TourismSpeaker: Lanzada Calatayud Álvarez - Director of Internationals Courses of University ofSantiago de Compostela

Topic: Study Opportunities in the United StatesSpeaker: Thais B. Pires Coordinator – Center of Orientation EducationUSA- Alumni Association

Topic: Procedures for student visasSpeaker: Paulo Gularte – Coordinator of students visa

Topic: Imagine Education in Canada - The key to your futureSpeaker: Heather Bystryk e Jaqueline Aguilar, General Consulate of Canada

Topic: Meet the International HouseSpeaker: Higor Cavalcante, Teacher, Teacher Trainer and Consultant of Special Courses of IH-SP

Press ReleasesWere 83 articles, distributed between the months of January, February and March. Generating more than145 million dollars in return over the investment.

-Press Releases

•ExpoBelta 2011 brings to Brazil the best educational institutions of the world (03/feb);

• European Union is feature in the 12ª Edition of ExpoBelta (02/mar);

•Scholarships and Lectures Movimentam a ExpoBelta 2011(04/mar);

•The lectures of the United Kingdom and the information regarding the fairEuro-Pós at ExpoBelta 2011 (10/mar);

•Four days to ExpoBelta, fair that will have representants ofmore than 50 countries (15/mar);

•Two days to ExpoBelta! (17/mar);

•Invitation to ExpoBelta (17/mar);

•Tomorrow the most important fair of exchange in Brazil (18/mar);

•Success in the opening of ExpoBelta (19/mar);

•ExpoBelta beats all the public records (20/mar)

30 sTerceiro Tempo da Band20/mar

24minRede Minas TV - Programa

Opinião21/mar

1min41sSPTV 2ª Edição19/mar

TV

6 pg + CoverRevista Vamos Lámar/11

1 noteMogi News13/feb

1 noteDiário de Guarulhos6/feb

1 pgMercado&Eventosfeb/11

11 article, 1 pg/article

Jornal Panrotas25/jan to 21/mar

8 pg + CoverRevista Veja16/feb

PRINTED

2minBandNewsFM18/mar

RADIO

Press Releases

1549 charactersVitrine Hotel2/mar

2604 charactersNUBE24/feb

155 charactersFolha Online24/feb

3147 charactersMercado&Eventos21/feb

1252 charactersVitrine Hotel16/feb

1385 charactersPortal Panrotas15/feb

1558 charactersMogi News13/feb

12.753 charactersVejaSP12/feb

5005 charactersJornal da Fada – blog7/feb

333 charactersDiário deGuarulhos4/feb

1515 charactersPortal Panrotas4/feb

258 charactersFolha Online4/feb

2537 charactersVitrine Hotel4/feb

693 charactersNuffic Neso Brazil5/mar

4552 charactersComunique-se4/mar

1169 charactersMercado&Eventos4/mar

1291 charactersBlog do Estadão2/mar

1768 charactersPortal Panrotas2/mar

1741 charactersPortugal Digital5/mar

1023 charactersBH Eventos5/mar

1918 charactersdiHITT14/mar

1918 charactersSobre Eventos (site)14/mar

7158 charactersTrama Comunicação14/mar

1918 charactersgostei! (Ed. Abril)14/mar

835 charactersViagem Brasil11/mar


Press Releases

367 charactersTerra - Guia de Cidades14/mar


2386 charactersPortal Eventos14/mar

2329 charactersPortal Eventos14/mar



931 charactersBandNewsFM18/mar

1767 charactersiG18/mar

894 charactersBlog Ligado na Facu18/mar

1151 charactersBusiness Travel18/mar

434 charactersSPCVB - Agenda18/mar


3182 charactersFolha de S. Paulo17/mar

1596 charactersBOL17/mar

1596 charactersUOL17/mar


2779 charactersViajar é Simples16/mar

444 charactersDiário de Guarulhos15/mar


4445 charactersPQN - Portal da Comunicação

15/mar

Folder at the fairBlog Quero Ser Intercambista

15/mar

24 minSite Rede Minas TV22/mar

2433 charactersBlog Aüslander22/mar

437 charactersIntercultural22/mar

2621 charactersHeven21/mar


2522 charactersJornal de Turismo21/mar



1258 charactersDiário Brazil19/mar



1min41sSite SPTV19/mar


870 charactersBOL19/mar

870 charactersUOL19/mar

Study Travel Magazine – July/2011

Visitors Profile – São Paulo

Profile - Education - SP

32,41%

21,70%

3,62%

0,61%

3,60%

38,04%

University Student

High School

University Degree

Primary Education

Doctorate

Master Degree

Profile - Age - SP

1,55%

0,57%

22,80%

45,34%

14,88%

14,57%

Not informed

60+

35+

26 to 35

18 to 25

Up to 17


How the visitors knew about the fair - SP

8%

1%

2%

12%

7%

25%

9%

12%

37%

Other

Radio

Poster at School

Magazine

Flyer

Word of mouth

Newspaper

TV

Internet

Most Attractive Programs - SP

14%

18%

19%

39%

48%

8%

14%

34%

88%

High School

Graduation

Master

Vacation Courses

Study & Work

Doctorate

MBA

Specialization

General Language


Most Attractive Countries - SP

6%

19%

9%

21%

16%

31%

22%

11%

12%

16%

3%

13%

3%

21%

43%

57%

57%

Other

New Zealand

South Africa

Ireland

Germany

Australia

Spain

Argentina

Holland

Italy

China

Switzerland

Chile

France

USA

UK

Canada


Countries already known - SP

1%

5%

4%

4%

3%

7%

7%

8%

10%

2%

3%

8%

19%

19%

36%

China

Italy

New Zealand

South Africa

Ireland

Germany

Australia

Spain

Argentina

Switzerland

Holland

France

Canada

UK

USA

Visitors Profile – Belo Horizonte

Profile - Age - MG

1,56%

0,60%

22,79%

45,23%

14,83%

14,59%

Not informed

60+

35+

26 to 35

18 to 25

Up to 17

Profile - Education - MG

31,94%

21,49%

3,80%

1,06%

3,80%

37,88%

University Student

High School

University Degree

Primary Education

Doctorate

Master Degree


How the visitors knew about the fair - MG

7%

3%

3%

6%

0%

12%

19%

22%

37%

Other

TV

Radio

Poster at School

Magazine

Flyer

Word of mouth

Newspaper

Internet

Most Attractive Programs - MG

6%

25%

25%

8%

41%

51%

10%

15%

29%

76%

Other

Graduation

Master

High School

Vacation Programs

Work and Travel

Doctorate

MBA

Specialization

General Language


Most Attractive Countries - MG

2%

1%

4%

7%

4%

7%

9%

7%

8%

5%

5%

7%

4%

15%

12%

16%

Other

China

Holland

New Zealand

South Africa

Ireland

Germany

Australia

Spain

Argentina

Italy

France

Switzerland

Canada

UK

USA


Countries already known - MG

3%

4%

11%

0%

1%

6%

21%

3%

6%

7%

3%

8%

17%

11%

34%

China

Italy

France

New Zealand

South Africa

Ireland

Germany

Australia

Spain

Argentina

Switzerland

Holland

Canada

UK

USA

Av. Paulista, 2006 – Conj. 507São Paulo – Brasil+55 11 2638-9663

[email protected]

72 exhibitors 10.300 visitors in são paulo 900 visitors in belo … · work and travel doctorate...

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