7p's of marketing of sbi
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TRANSCRIPT
STATE BANK OF INDIA- 7P’s Of Marketing
Pure Banking Nothing Else
Topics To Be Covered Product
o Siddhesh Shetyee
Price
o Siddhesh Shetyee
Process
o Mokshit Salian
Place
o Aditya Iyer
Promotion
o Ashutosh Athavale
Physical Evidence
o Ashutosh Athavale People
o Satnam Metharu
Conclusiono Satnam Metharu
PRODUCT
The Most Vital P Of Marketing
SBI Max Gain
An innovative and customer-friendly product.
Flexibility to operate the Home Loan Account like SB or
Current Account.
Enables customers to park their surplus funds.
Demand Loan Against Fixed Deposit
Anytime Access To Money.
Demand Can Be Done Only Once.
Provision Of Checkbook.
75% Of Invested Funds Are Accessible.
PRICE
The Sacrifice For Satisfaction
HOME LOANS - INTEREST RATES
All Rate are floating only.
(Base Rate= 9.70% p.a.)
Loan Amount Linkage with Base Rate over the tenor of the loan
Effective Rate
Upto Rs. 30.00 lacs 0.25% above Base Rate
9.95% p.a.
Above Rs. 30.00 lacs
0.40% above Base Rate
10.10%
Price….
A premium of 0.25% over and above the applicable Home Loan
interest rate for Home Loan
0.5% over Fixed Deposit Interest Rate
SBI Max Gain
Demand Loan Against Fixed Deposit
PROCESSThe Steps Taken To A New Beginning
Through A Physical Branch
1. Visit the nearest branch
2. Enquire for the person who deals with this aspect.
3. He will give you a form and ask you to submit the form
after filling along with the necessary documents.
4. It is also required to show the documents in original,
submit a recent passport size photo, and get the
photocopies attested before submitting.
5. Finally the process ends getting the form signed by a
person who already has an account in that bank
Online
You may fill up an application online for opening a Savings Bank
account. The process in brief would be as follows:1. Fill up and submit the required details online.
2. Print the Account Opening Form (AOF) on A4 size white papers.
3. Attach the required documents, such as photographs and proof of identity
and address, as mentioned in the AOF.
4. A TCRN (Temporary Customer Reference Number) will be generated, which
please note down. TCRN will also be sent on the registered mobile number
of the applicant(s).
PLACEWe Are Everywhere
In All Corners Of India…
India's largest bank with a network of over 16000 branches.
5 associate banks in the remotest parts of India.
188 Foreign Offices in 34 countries
Over 21000 ATMs in India.
PROMOTIONWith You All The Way
Promotion..
Follows An Aggressive Promotional Strategies.
Promotes Through Itself Through:o Advertisements
o Sponsoring
o Personal selling
Believes in Promoting Mainly Through:o Print media
Tries To Express MOTO Of The Bank.
State Bank Of India’s Ad
PHYSICAL EVIDENCEThe Real And Material Assets Of Bank
Physical Evidence….
Official Website
Physical Evidence…….
SBI’s Head Office At Mumbai
SBI’s Credit And Debit Cards
Physical Evidence….
Branch Ambience
PEOPLEThe One On Whom Bank Depends
Board Of Directors
(Apart From These Two Main Directors There Are 11 Other Associate directors who also
help in the functioning of the company)
Mr. Pratip Chaudhuri Chairman & Associate Director
Mr. Deepak Kumar Chatterjee Managing Director & CEO
Employees and Customers….
Values Its Employees.
Provides Training Programs To Employees.o Back To Basic
Special Grievance Cell For Both Employees And
Customers.
Customer Service Committee
CONCLUSION
Acknowledgements
We would like to thank our respected teacher Mrs. Jeenal
Mam to give us this wonderful opportunity to expose our
minds to the workings of the bank in the real world.
THANK YOU