7p's of social media management

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7P’s of Social Media Management ADMA Forum 2012 Mike Hickinbotham

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This is the presentation I gave at the ADMA Forum 2012 conference. You can read the full post supporting the presentation here: http://mikehickinbotham.com/7ps-of-social-media-management-revised/ The 7P's is a basic social media management structure I've developed that directly stems from working in social media at one of Australia's biggest brands since 2008.

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Page 1: 7P's of Social Media Management

7P’s of Social Media Management

ADMA Forum 2012

Mike Hickinbotham

Page 2: 7P's of Social Media Management

Hi, my name is …

Page 3: 7P's of Social Media Management

• Fragmentation of the media landscape.

• Rampant creative destruction.

• Brands are publishers.

• People are broadcasters.

• Attention is a scarce resource.

Is your brand keeping pace?

Page 4: 7P's of Social Media Management

1. Purpose

• What is your business objective?

Page 5: 7P's of Social Media Management

2. Performance

• What is your business and social media activity performance indicators?

Purpose Business Social Media

Page 6: 7P's of Social Media Management

3. Proposition

• Why should people care?

Page 7: 7P's of Social Media Management

4. People (external)

• Consumers or customers?

Page 8: 7P's of Social Media Management

4b. People (internal)

• Educate employees about new media’s opportunities and risks.

Telstra’s 3R’s of Social Media Engagement

1.Representation 2.Responsibility 3.Respect

Page 9: 7P's of Social Media Management

5. Platforms

• Rent or own?

Social Assets

Brand. com

External Publishers

Page 10: 7P's of Social Media Management

6. Programming • Content creation and distribution

Page 11: 7P's of Social Media Management

7. Process

• New or existing? Static or dynamic?

Page 12: 7P's of Social Media Management

mikehickinbotham.com

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