- A PUBLICATION OF ACCELIBLE -

7 WAYS TO GET MORE LEADS

WITH LINKEDINTips & Tools to Make the #1 B2B Social Media

Platform Work for Your Enterprise

TABLE OF CONTENTS

Intro

Create a Compelling Company Page

Showcase Pages

Ask Employees to Link

Notes & Reminders

Tags

Updates

Promoted Updates

Conclusion

7

3

1

2

4

5

6

LINKEDIN:THE BEST PLATFORM FOR B2B

INTRO

LINKEDIN IS THE MOST POWERFUL PLATFORM FOR B2B

80% OF B2B LEADS ARE FROM LINKEDIN

• According to a study by Oktopost, a social media marketing platform, 80% of B2B leads on social media platforms are from Linkedin.

• Once they’ve connected with you on LinkedIn, users are 8x more engaged with your brand, 3x more likely to buy your product and 2x more likely to recommend it.

• 50% of members say that they are more likely to buy from a company on Linkedin.

Here’s how to make a Linkedin page that maximizes its lead generating potential.

The top six social media platforms used by B2B marketers, ranked by effectiveness.*

* Source: https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2017/pdfs/Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf

CREATE A COMPELLING

COMPANY PAGE

CHAPTER ONE

ATTRACT PROSPECTS WITH AN EFFECTIVE COMPANY PAGE

Educate and connect with prospects

Most businesses copy and paste their About section from the company website into their Linkedin Company profile. Instead, write a description that directly speaks to the people who are visiting your company page, letting them know who you are and how you can benefit them.

Now fill out the Specialties section by adding your keywords. This will make your company page a easier to find.

SHOWCASE PAGES

CHAPTER two

PAGES FOR TARGETED PROPECTS

Feature a product, service or event.

Showcase pages replace Products and Services. Showcase pages are really subpages of your company page. They are not for every product or service you offer. Showcase pages help you distribute information to a more targeted audience. It’s a good idea to tailor showcase pages to specific customer segments.

You can create up to ten showcase pages. may want to use showcase pages for an annual event or a key product.

You may even want to create a showcase page for customer service.

ASK EMPLOYEES TO LINK TO YOUR PAGE

CHAPTER three

LEVERAGE YOUR EMPLOYEES

Get more leads: make it easy to connect with your company.

• Ask all employees to connect to your Company page. This makes it easy for prospects, for business or employment, to find information about you easily.

• You can also feature key personnel on your Company page, like an HR contact, or by providing a list sales representatives and links to their pages.

• Make sure that employees provide their personal contact information, including email and phone numbers on their pages.

NOTES & REMINDERS

CHAPTER four

USING NOTES & REMINDERS

Linkedin now offers a simple CRM tool.

Linkedin has added a Notes and Reminders, simple CRM tool that is located in the Connections section. You can now make notes and set reminders directly from a profile or from your inbox.

• NOTES is a new feature that is a private section under your Connections tab. Premium account holders may write unlimited notes about anyone in their network. Even if you already use Salesforce, Notes can be handy as a way to keep track of conversations, prospect interests, etc.

• REMINDERS are in the “Keep in Touch” Section. They allow you to set alerts for calls & follow up activities, even recurring ones. They can be set for any connection in your network.

USE TAGS

CHAPTER five

ORGANIZE WITH TAGS

Segmenting contacts.

Tags are found in the Contacts section of Linked in. You can use tags to categorize partners, friends, association members, customers, etc.

You can create up to 200 tags. You can then use them to slice and dice your LinkedIn network for all kinds of communication purposes.

One good practice is to tag by interests or title. Then, once or twice a month, send them an article. Linkedin Pulse is a great place to find shareable content.

PUBLISH UPDATES

CHAPTER six

UPDATES KEEP YOUR NAME IN FRONT OF PROSPECTS

Frequent updates build interest and engagement.

It’s estimated that only 13% of Linkedin companies update regularly. But updating regularly is a great way to keep your name top of mind. Remember: the more targeted your updates are to a specific audience, the easier it will be to find shareable content. Linkedin Pulse is a fast, easy way to locate it.

Use the LinkedIn Company Page Targeted Updates feature to make certain updates are visible only to segments of your follower audience. You can target by employee or non-employee, company size, industry, function, seniority, or geography.

Post at least once, but ideally a few times a week, with content that will bring people to your company page. This will also keep your page relevant.

PROMOTE AN UPDATE

CHAPTER seven

PROMOTE AN UPDATE

Promote an update to extend your prospecting.

Occasionally pay to promote an update as a way to engage people who are not yet following your Company page. Your most recent update will show up in your feed and in the About Us area of your Company page.

Promoted updates are measurable. Your LinkedIn page notifications will show you how many people like, share, and comment on your updates. You can sort your notifications to see who’s engaging with your page. Sort by comments to quickly reply and develop relationships with your audience.

Use the LinkedIn Company Follow button to make it easy for people on your website or blog to follow your company on LinkedIn with a single mouse click.

LET US KNOW

CONCLUSION

SEGMENTATION & CONNECTION

Social Networks Thrive on Clicks, Shares and Tweets.

Social Media is about sharing information and educating to create meaningful connections. The more segmented your audience and the more targeted your communications are to them, the more leads you will generate.

Questions? Feedback? We would love to hear from you. Drop us a line at hello@accelible.com.

Be Accelible! Inbound marketing to grow B2B leads.

I don’t skate to where the puck should be, I skate to where it is.

WAYNE GRETSKY“

NEED HELP?Don’t have time to manage your Linkedin

Company Page? Need help with copywriting, strategy or organizing it for maximum

engagement?

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