E f f e c t i v e S t e p s F o rE m a i l P l a n n i n g8

Step #1Define Your Strategy

If you want to create an email campaignthat delivers real results, you have to startwith a clear objective.

Step #2Prepare Your List

Ensure that you have permission to emailthose on your list.

Step #3Write Your Copy

Providing your subscribers with relevantinformation is key to your success.

Step #4Design Your Email

Placing your offer above the fold, designingfor mobile, and ALT tags for images arejust a few of the best practices for goodemail design.

Step #5Prepare The'Envelope'

If you want your email opened, start with aname/brand that is recognizable to thesubscriber.

Step #6Review and Test

Your Email

Test, test, and retest (we can’t say thatenough). Test for rendering in variousemail clients and ensure your links areworking, just to name a few options.

Step #7Send Your Campaign

Get the most out of your email campaign byutilizing features like social share and GoogleAnalytics.

Step #8Review Your Results

Use behavioral data from your email reports toyour best advantage in future email campaigns.

What ' s t h e numbe rone s e c r e t t osu c c e s s f u l ema i lmarke t i ng?

S e n d t i m e l y , t a r g e t e d , r e l e v a n te m a i l s t o s u b s c r i b e r s w h o h a v er e q u e s t e d t h e m .

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