8 menu engineering tips and tricks
TRANSCRIPT
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8 Menu Engineering Tips and Tricks
(How to create the best restaurant online menu)
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#1 Add pretty photosto your products
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Visuals are crucial to attract customers. According to research done by 3M corporation and Zabisco,90% of information transmitted to brain is visuals
AND visuals are processed 60 000 times faster in brain than text.
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#2 Limit your customer’s options
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Your customers are already too hungry to choose,so let’s not confuse them further.
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#3 Position your productscarefully
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What should be on the top of your menu?
- Your most profitable dishes
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What should be on the top of your menu?
- Promotion
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#4 Use vivid adjectives
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A GOOD description will give your customers a clear idea of what dish you are offering to them.
Would you order “fried chicken” OR
“Juicy fried chicken-tender on the inside, crispy on the outside”?
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#5 Shout out the uniqueorigins of your dishes
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People always love food that is exotic and exciting becauseit is different from what they usually eat. One way to stand out from competitors:
Offer similar dish but include its place of originKawasaki Tonkotsu Ramen > Pork Broth Ramen
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#6 Highlight Productsto make them special
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Highlight a dish that you want to push to your customers by labelling itas Chef’s Recommendation or Best Seller.
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#7 Change your price format
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1) Create Promotions- To attract more people to return to your - website to check out!
2) Tune down the price of your food items by few cents- To give customers an altered perception of the amount they are actually paying
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#8 Use colors
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Different colors induce different moods and they can trigger people to take actions.
The most popular color in F&B is….
REDAccording to Astronutrition.com, red can stimulates appetite.
Check out from colors from: article
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Credits:
(http://oddle.me/blog/2016/1/7/8-menu-engineering-tips-tricks)
How to create the best restaurant online menufrom oddle.me