8 wrong questions agencies are asking about social media
TRANSCRIPT
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The 8 Wrong QuestionsAgencies Are Asking About
Social Media@jaybaer #SocialAgency
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Jay BaerConvince & Convert
www.convinceandconvert.comwww.jaybaer.com
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digital marketing conference for agencies
Early Bird Rate: just $699 before May 31www.bolo2012.com
Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
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@jaybaer #SocialAgency
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@jaybaer #SocialAgency
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What’s the Hot New Trend We Can Bring to Our
Clients?@jaybaer #SocialAgency
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A Better Question:
@jaybaer #SocialAgency
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What will deliver more value to your clients, doing Facebook better, or launching on Pinterest?
Social media isn’t inexpensive, it’s just different expensive.
ABO. Always Be Optimizing.
@jaybaer #SocialAgency
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What’s the Best Way to Get Facebook Likes &
Twitter Follows?@jaybaer #SocialAgency
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A Better Question:
@jaybaer #SocialAgency
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“Likes” are the new “hits” – a dead giveaway.
Social connections are a trailing indicator of success, not a leading one.
84% of Facebook fans are current or former customers.
@jaybaer #SocialAgency
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Facebook gives you a maximum 16% open rate for free.
Most brands’ PTAT and Reach is much lower.
Especially on Facebook, it’s ALL about interaction.
@jaybaer #SocialAgency
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The goal isn’t to be good at social media.
The goal is to be good at business because of
social media.
@jaybaer #SocialAgency
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How Can We Make a Viral Video that Gets Thousands
of Views?@jaybaer #SocialAgency
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A Better Question:
@jaybaer #SocialAgency
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@jaybaer #SocialAgency
38% of YouTub
e Videos
Get 1,000
Views +
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It’s not viral unless it is.
Most videos that go viral are carefully seeded, and part of a larger program.
Think of video as a mid-funnel tactic, rather than top of funnel.
Optimize with search terms, description, target prospects and current customers.
Be helpful.@jaybaer #SocialAgency
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How Much Money Should We Pull From Email to Pay
for Social Media?@jaybaer #SocialAgency
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A Better Question:
@jaybaer #SocialAgency
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Social is largely an opt-in construct.
Use social to keep the brand top-of-mind among people who have given permission.
Use email to keep the brand top-of-mind among people who have given permission.
@jaybaer #SocialAgency
Email is MadonnaFacebook is Lady
GagaSame Thing, But
Witha Fresh Coat of
Paint
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Email subscriptions in social
Social subscriptions in email
Cross-platform testing and optimization
@jaybaer #SocialAgency
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How Can We Convince Our Clients That We’re Good at
Social Media?@jaybaer #SocialAgency
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A Better Question:
@jaybaer #SocialAgency
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Retain more clients.
Up-sell new services to clients.
Improve your conversion rate.
Generate inbound leads.
@jaybaer #SocialAgency
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@jaybaer #SocialAgency
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@jaybaer #SocialAgency
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How Can We Create a Killer Social Media Campaign That
Gets Noticed?@jaybaer #SocialAgency
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A Better Question:
@jaybaer #SocialAgency
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Social happens fast, but results accrue slowly.
Winning hearts and minds a few at a time, not many at a time.
You earn the right to promote, you don’t buy it (usually).
@jaybaer #SocialAgency
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Focus on how to BE social.
Worry less about how to DO social media.
@jaybaer #SocialAgency
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How Can We Get Influential Bloggers to Write About Our
Client?@jaybaer #SocialAgency
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A Better Question:
@jaybaer #SocialAgency
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Don’t confuse influence and audience.
Emerging voices are delighted to be asked, and much more likely to participate.
Influence is no match for advocacy.
Start with customers first.
If the company is creating all the chatter, you’re doing it wrong.
@jaybaer #SocialAgency
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@jaybaer #SocialAgency
GroupHigh.com
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How Can We Find a Social Media Guru to Add to Our
Team?@jaybaer #SocialAgency
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A Better Question:
@jaybaer #SocialAgency
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What Happens Next?June 13 – “The 23 Social and Digital Services Your Agency Should be Selling, but Probably Isn’t“
Register now: http://ar.gy/23services
August 29 – “A Guru or the Gang? Evaluating the 4 Methods of Social Media Staffing“
October 6-8 – BOLO 2012
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digital marketing conference for agencies
Early Bird Rate: just $699 before May 31www.bolo2012.com
Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
![Page 39: 8 Wrong Questions Agencies Are Asking About Social Media](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4ed5bbb61eb95438b45e2/html5/thumbnails/39.jpg)
Jay BaerConvince & Convert
www.convinceandconvert.comwww.jaybaer.com