8350 N. Central Expressway, Campbell Center 1, Suite 1500 Dallas, TX 75206Office: 214-393-4662 - Fax: 214-393-4651 Website: www.tmah.org Email: stephen@tmah.org Community: http://www.myvrl.com/group/texasmuseumofautomotivehistoryii The Texas Museum of Automotive History located in Fair Park, Dallas

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History The Texas Museum of Automotive HistoryAutomobile races have taken place in Fair Park since 1901Automobile racing starting in Fair Park in 1901 and culminated with the staging of the United States Formula One race in 1984.We successfully worked with the City of Dallas and the Dallas Parks and Recreation Department to build and open a world-class Museum of Automotive History in Fair Park, (opened November, 2010).The Museum provides attendees with an overview of the history of the automobile from 1901 to 1984, and showcases the inter-development between race cars and commercial cars during that period.The Museum features a Restoration Factory, designed to teach life and work skills to young men and women, 15-18. The Restoration Factory will serve 200-400 students during 2011, working with the DISDs W. H. Adamson High School Automotive program.The operating goal of the Museum is to become recognized as one of the top 10 Automotive Museums in the world.

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Interactive InspirationThe Museum interactively tells stories created by our fascination with racing and cars from 1901 to 1984. The Museum inspires attendees to think about the design, technology, engineering and competitive aspects of the automobile. There have been approximately 3000 car manufacturers since 1900. Display cars include represent marquees from each decade since 1900:Steam (Brass) carsAntique carsClassic carsMuscle carsRace cars (IRL, F1, Can-Am, Stock cars, NASCARs etc.)Former Fair Park Race cars (1901 1984)Significant history cars, including prototypesIn addition to cars from 1901 to 1984, the Museum features important cars and racecars on loan to the Museum from prominent car collectors.

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Operating VisionThe development of the Museum will be staged in the Grand Place Building in Fair Park from 2010 to 2012. We will restore and move into the vacated Science Museum Building as the Museums permanent home from 2013 on.Today, the Museum includes the prominent display of approximately eighty luxury, classic and sports cars and race cars in dioramas and exhibits dedicated to the telling and preservation of automotive history. (We will display an estimated 200+ cars in the Science Museum Building).Visitors see the on-going restoration of vehicles at all stages. We are building a state-of-the-art library for the Museum and its members. World automotive events will be shown live (and re-broadcast) in an auditorium theatre venue that will also host film viewings, conferences and lectures.The Museum will be interactive in all respects, appealing to all generations.

Proprietary and Confidential 2009The Texas Museum of Automotive History

The Restoration Factory ProgramThe intent of the Museums Restoration Factory Program is fivefold:Teach life and work skills to all TMAH Restoration Factory students (recruited from DISD Automotive Programs) as per our Four Year curriculum (described next page).Help college bound Restoration Factory graduates process their College applications to get full ScholarshipsFund college tuition shortfalls for TMAH Restoration Factory graduates that want to go to college, but lack funding (details to be developed and contingent upon funding the TMAH Restoration Factory Education Fund. Place (non-college) TMAH Restoration Factory graduates with premium automotive businesses that support the Museum as interns and ultimately as employees.Create TMAH Restoration Factory Entrepreneurs with the goal of reviving Fair Park and its surrounding area. We will help students that want to build their own business find sponsors, mentors and funding.

Proprietary and Confidential 2010The Texas Museum of Automotive History

Proprietary and Confidential 2009The Texas Museum of Automotive History

The Restoration Factory CurriculumOur objective is to teach young men and women, 15-18, life and work skills. Our four year Restoration Factory curriculum is summarized below:Year 1 Automotive Fundamentals (Automotive Industry History, Automotive Operation (basic car components and how they work), Industry Overview (job positions and required skills), Affiliated Businesses, Life Skills).Year 2 Automotive Class One (Basic Repair and Restoration, Life Skills).Year 3 - Automotive Class Two (Detailed Repair, Restoration Specialties, Engineering, Design, Local Automotive Business Internships and Life Skills).Year 4 College and Work preparation (Scholarship Applications, Work Applications and Life Skills Tuition to Year 1 and 2 students).

Proprietary and Confidential 2010The Texas Museum of Automotive History

Proprietary and Confidential 2009The Texas Museum of Automotive History

TMAH Restoration Factory - Life Skills9 x key words symbolize the Life Skills education elements of our TMAH Restoration Factory Program. Life Skills:Respect - to feel or show deferential regard for; esteemConfidence - reliance or trust. A feeling of self-assuranceResponsibility - accounting for ones actions; dependablePerseverance - to persist in an idea, purpose or task despite obstaclesCourtesy - considerate behavior toward others; a polite remark or gestureJudgment - the ability to make a decision or form an opinion; a decision reached after considerationHonesty -the quality or state of being truthful; not deceptiveIntegrity - strict adherence to a standard of value or conduct; personal honesty and independenceSportsmanship - observing the rules of play and winning or losing with grace

Proprietary and Confidential 2010The Texas Museum of Automotive History

Proprietary and Confidential 2009The Texas Museum of Automotive History

TMAH Restoration Factory - Work Skills11 x key words symbolize the Work Skills education elements of our TMAH Restoration Factory Program. Work Skills:Design creativity, intellectual thought and original thinkingPassion a desire to be the best at what we doCompetition a desire to win, an appreciation of rulesTechnology learn and leverage technology work smartInnovation embrace new thinking, learn from past innovationsTeam Work how to work well in a teamPerformance what does it take to be the bestHistory history is a great guide to our futureNostalgia history and experience drive this powerful emotionEducation how to learn efficientlyEngineering what is engineering and why is it importantProprietary and Confidential 2010The Texas Museum of Automotive History

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Non-Profit Entity est. April 16th, 2010

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History At Risk Youths - The Restoration FactoryScience Museum Building Lower Level 40,000+/- usable SF

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Initial Funding and FocusThe Museum will seek the financial support of the community it will serve by way of Automotive and Energy company sponsorships, corporate contributions, individual donations, gifts of private libraries and automobiles. We will work with benefactors to insure their gifts are cared for and showcased in a manner befitting the museum, the general public and its mission of preserving these historic cars for posterity.We will generate additional operating income from corporate and special events.In much the same manner that Dallas major museums operate today, we will derive revenue from a strata of individual and corporate annual memberships.The Museum is organized as a 501-C-3 not for profit entity, with tax benefits for donors and supporters.

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Funding Goals and TimingThe Grand Place Building - Staging Location 2010 2012TMAH opened for an estimated $100,000 in direct and in-kind giftsEstimated Annual Operating Budget - $1,000,000 (2013+)Total cost of the Science Museum Building restoration - $30 million City of Dallas Matching Grant 2012 Bond Election - $15 millionTMAH Building Restoration Fund Goal - $15 millionTMAH Restoration Factory Education Fund Goal - $10+ million

$30 million Restoration Total$15 million Matching Contribution - City Bond$1 million Operating Expense$500,000 Opening CostGrand Place Building 70,000 SFScience Museum Building 140,000 SF

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Major DonationsThe Museum is seeking one naming and two presenting sponsors. Major donors will be recognized in the following way:1 x Museum Title Sponsor (Naming Right) $10,000,0002 x Museum Presenting Sponsors (e.g. Ford, Dr.Pepper, AT&T, Exxon) $5,000,000Gift Categories will include:Grand Marshall: $1+ millionConcours dElegance Patron: $500,000 - $1 millionCar Marque (e.g. Ferrari) Patron: $100,000 - $499,999Museum Patron: $50,000 - $99,999Lifetime Museum Member: $25,000+Corporate Sponsor: $25,000+ Annual Membership: $250All gifts (cars, money, memorabilia) will be tax deductable. The Museum is organized as a 501-C-3 not for profit entity.

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History We will operate as a profitable 501-C-3Science Museum Building Upper Level 70,000 SF

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Ongoing Sources of RevenueOur objective is to operate the Museum at a profit. Fifty percent of the Museums operating profit will be equally contributed to our TMAH Building Restoration Fund and our TMAH Restoration Factory Education Fund. Ongoing sources of revenue include:General AdmissionToursSpecial EventsOff Premise Caterers And FloristsCorporate ClientsSocial ClientsGalas And Fund RaisersDallas / Arlington / FW ChambersAutomotive AuctionsEducation and ClassesCollateral (Advertising Revenue)Community Web Site includes interactive elements Museum General Information BrochuresItems Associated with Sponsorship, Museum Friends and Docent Programs Annual CalendarMonthly Internet Newsletter Advertising

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Our Target DemographicsWe will market the Museum as an Event Venue to 1,000+ companies (with annual revenue greater than $20 million) in the DFW region.We will market the Museum to the estimated 6 million residents in the greater DFW Region via car clubs, auto dealerships, social media and direct advertizing.We will market the Museum to the estimated 29 million visitors to Dallas annually via social media, car clubs and the travel industry. We will market the Museum to the estimated 10 million owners of vintage, historic, classic and antique cars and the estimated 500 million people globally that follow Formula 1 through social media and our partnership with the Vintage Racing League www.myvrl.com We will market the Museum to special interest groups, conventions, the DISD School system and Universities.

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Promoting the Museum on Social Media

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Broadcasting Events at the MuseumDallas

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Implementation SequenceFormally opened the Museum in the Grand Place Building November, 20th, 2010 with a Gala attended by 350 VIP guests.Operate in the Grand Place Building for 3 years, 2010 - 2013.Renovate the Science Museum Building (Q4 2012 to Q1 2013)Move into the Science Museum Building Q2 2013

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Leadership TeamBOARD OF DIRECTORS Stephen Page, Museum Chairman & CEOWilliam B. SechrestJeffrey P. HowleAdvisory DirectorsSam PackJack GriffinPat CarmichaelDr. Harvey CarterCharles SeedsRobert MinyardHenry S. Miller IIIScott MurrayHeather WaltherManagement TeamStephen J. L. Page, Chairman & CEOWilbert van Grinsven, General Manager Chuck Broadway, Curator

Proprietary and Confidential 2009The Texas Museum of Automotive History

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History Stephen J. L. PageThe Texas Museum of Automotive HistoryChairman & CEOemail: stephen@tmah.org Office: 214-393-4662Cell: 214-676-4333Fax: 214-393-4651

Wilbert GrinsvenThe Texas Museum of Automotive HistoryMuseum General ManagerCell: 214-543-7047 email: wilbert@tmah.org

The Texas Museum of Automotive HistoryCampbell Center 18350 N. Central Expressway, Suite 1500Dallas, TX 75206Contact

Proprietary and Confidential 2009The Texas Museum of Automotive History

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