campbell center 1 8350 n. central expressway, suite 1500 dallas, tx 75206 office: 214-393-4662 -...

Campbell Center 18350 N. Central Expressway, Suite 1500

Dallas, TX 75206Office: 214-393-4662 - Fax: 214-393-4651

Passion - Power - Nostalgia

How to become a VRL Car Club Merchant Partner

the world’s leading community for people that love racing and cars - www.myvrl.com

http://www.myvrl.com/

2Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010©

Why Become a VRL Car Club Merchant Partner?

Become a part of the world’s leading online community for people that love racing and cars. Pay zero upfront cost to advertise to our 6,800+ highly qualified members from 88+ countries in the VRL Car Club Directory. Pay the VRL only for direct sales achieved through the VRL Car Club.Acquire new customers on a global basis through their passion for racing and cars.Use the Advanced Search function in the www.myvrl.com Member section to target specific car owners and Groups with your message.There is no cheaper or better way to acquire new customers on a global basis than the VRL Car Club and the Vintage Racing League community!!!!!


How to Become a VRL Car Club Merchant Partner

Send a description of your company and contact information as you want it to appear in the VRL Car Club Directory to [email protected]. See examples at:

http://www.thevintageracingleague.com/vrlCarClub.html Join the Vintage Racing League community www.myvrl.com and create a Group for your company in our Groups section: http://www.myvrl.com/groups Place our logo above the fold on your Home Page and hyperlink the logo to your Group address on www.myvrl.com .Get the link to us information at:

http://www.myvrl.com/page/link-to-myvrl-1 Invite your customers and friends to join your Group on the VRL community – very important!!!!The more people that join your Group on the VRL community, the higher your ad placement in the VRL Car Club Directory


Vintage Racing League Overview

We are the Vintage Racing League - the world’s leading online community for people that love racing and cars. We are growing our community. We are building our member database to invite 10 million people that collect, show and/or race vintage, historic, classic and antique cars.Print Advertising is expensive and the results are hard to quantify. We have created a new “pay for performance” model with no upfront advertising costs for our VRL Car Club Merchant Partners to reach our members. We charge zero upfront cost to advertise to our 6,800+ highly qualified members in 88+ countries!!! We are building the world’s largest Merchant Directory to help our members find the parts and services they need to collect, show and/or race their cars. We directly connect our VRL Car Club Merchant Partners with our members, saving both parties time and money.


You do not pay unless we perform for you!

There is no more efficient or cost effective way to advertise your products and services! During the previous four years, the Vintage Racing League has worked with hundreds of Merchants to better understand how they acquire and serve customers, and more importantly, what our members seek from the Merchants they use.Until the VRL Car Club, there was no efficient way for Merchants to reach the estimated 10 million owners of vintage, historic, classic and antique cars globally and millions more that follow racing and have a passion for cars in general.The VRL Car Club brings committed buyers and Merchants together efficiently. There is no charge to Merchants to advertise, only a requirement that they provide a substantial retail discount to our members and a transaction fee when sales occur. VRL Car Club Merchant Partner categories include:

Apparel; Wheels; Tires; Engines; Services; Cars; Collectables and Gifts; Publications; Magazines; Gearbox and Driveline; Parts; Brakes; Clubs; Events; Auctions; Race Schools; Insurance; Tracks and Lifestyle.


Terms to become a VRL Merchant Partner

There is no “sign up” fee or upfront advertising cost for Merchants to reach our members – we believe in “pay for performance”.Merchants sign a Marketing Agreement with four conditions to reach our members:

Provide our members a minimum 10% discount from retail pricing.Pay VRL a minimum of 5% of all transactions originated from the myVRL community.Place the VRL logo prominently on your Home Page and invite your customers to join the Group we build for you on www.myvrl.com Your positioning within our Merchant Partner directory is contingent on your discount to our members; the percentage of your transaction fee to VRL, the number of members in your Group on www.myvrl.com and our member rating of your performance. You control all the rating variables.


How to get Premium Placement in the VRL Car Club Directory

Merchants achieve Premium Placement in the VRL Car Club Directory by:

Giving a larger discount to our members.Paying the VRL a larger percentage fee for business originated from our members.Placing the VRL logo prominently on your Home Page and hyper-linking it to a Group we build for you in the www.myvrl.com community.Inviting your customers to join your Group within the www.myvrl.com community. The more members in your Group, the higher your placement within the VRL Car Club Directory.Last, our members rate their satisfaction with your products and services.

We place our Merchant Partners in our Directory based on a VRL proprietary algorithm of these factors.


VRL Car Club Merchant Partner Rating System©(Example – the bigger the discount you provide to our members + the

larger percentage “success fee” you pay to the VRL + the more members in your VRL Group = the higher your listing in the VRL Car

Club Directory )

ApparelVRL

Merchant Partner

VRL Member Discount

%

VRL Merchant

Fee

VRL Logoon

Merchant Home Page

Merchant Group

established on myVRL

Number of Merchant

Group members

VRL Member Satisfaction

15% 8% 125

12% 6% 87

10% 5% 34

5

2


Why our Members join www.myvrl.com

Members from 88+ countries have joined to:Get the latest News about cars, racing, tracks, clubs, events, auctions and car shows from 15 global news sources.Use our Groups section to find members with shared interests about specific car types, clubs, race tracks, car shows, auctions, rallies and other special events.Find Members with specific interests using our Advanced Search function within the Member section.Buy and sell cars, spares and post “wanted” messages.Share world-class photos, videos and in-car driver experiences.

Click on any of the icons below to join the groups that interest you:


Members join myVRL to share their passion

Our members share their passion by posting photos and videos, join groups, find clubs and register for events.


The VRL Car Club Member Benefits

The VRL Car Club is the premier membership organization for members of the Vintage Racing League online community – www.myvrl.com. We save our members money and reduce the time it takes to locate products and services they use to collect, show and/or race vintage, historic, classic or antique cars. There is a member charge of $49 dollars to access and use the deep Merchant discounts. VRL Car Club members get proprietary access to substantial product and service discounts from VRL Car Club Merchant Partners – this is a private membership “discount” club.Our objective is to help members save 10+% annually on an average $5,000 annual “car spend” - $5,000 annual car spend = $500 saved.In addition to providing our members with year round discounts, our members receive monthly close–outs and specials on wheels, tires, insurance, parts, rentals, race schools, publications, auctions, events, rallies, travel, lifestyle products and services and overseas events.


VRL Car Club Merchant Partners include:

Apparel

Wheels

Tires

Engines

Services

Cars

Collectables and Gifts

Publications


VRL Community Members include:

Gearbox and Driveline

Parts

Clubs

Events

Auctions

Race Schools

Insurance

Tracks


Frequently Asked Questions - FAQWhat is The VRL Car Club?

The VRL Car Club is a premium membership organization for vintage, historic, classic and antique car owners. VRL Car Club members get proprietary access to substantial product and service discounts from VRL Car Club Merchant Partners – this is a private membership “discount” club.The VRL Car Club saves you location time and money on products and services you use when you collect, show and/or race vintage, historic, classic or antique cars.

What is the Vintage Racing League?The Vintage Racing League is the world’s leading online community for people that love racing and cars and its free to join. Members:Get the latest News about cars, racing, tracks, clubs, events, auctions and car shows from 15 global news sources.Use our Groups section to find members with shared interests about specific car types, clubs, race tracks, car shows, auctions, rallies and other special events.Find Members with specific interests using our Advanced Search function within the Member section.Buy and sell cars, spares and post “wanted” messages.Share world-class photos, videos and in-car driver experiences.

Can I join from anywhere in the world?The VRL Car Club and the Vintage Racing League are global communities. We have members from 88+ countries.

How do we become a VRL Car Club Partner? – For Merchants, Clubs, Tracks and other organizations become part of the VRL Car Club.

Call (214-393-4662) or email Stephen Page, [email protected], VRL Car Club Chairman to discuss how you can become a VRL Car Club Merchant Partner.

VRL Car Club Membership Terms and ConditionsClick here to read our Membership Terms and Conditions

Privacy Policy: Click here to read our Privacy Policy.


The Vintage Racing LeagueStephen J. L. PageFounder and Chairman Campbell Center 1 8350 N. Central Expressway, Suite 1500Dallas, TX 75206Office: 214-393-4662Fax: 214-393-4651email: [email protected] Cell: 214-676-4333;VRL Community: www.myvrl.com

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campbell center 1 8350 n. central expressway, suite 1500 dallas, tx 75206 office: 214-393-4662 -...

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