Company Profile

Started in 1984, Way2Wealth today has established itself as one of India’s ‘Premier Investments Consultancy Firms’, known for making investing simpler, more understandable and profitable for the investors. We offer a wide range of products & services under one roof, for the convenience and benefit of our customers. We service our customer relationships through a team of over 1000 wealth managers spread across 562+ easily accessible 'Investment Outlets' in almost all major towns and cities in India.

Our Mission"To be the pre-eminent destination for personalized financial solutions helping individuals create wealth".

Our PhilosophyWe believe that "our knowledge combined with our investors trust and involvement will lead to the growth of wealth and make it an exciting experience".

Our Logo Blue symbolizes Knowledge. Knowledge is limitless, so is the sky and sea, both of which are blue in colour. Knowledge applied leads to creation of wealth for our Investors.

Red symbolizes Trust.Red is the color of blood and the heart. Trust is a matter of the heart. Our knowledge bears fruit only when the investor places his Trust in us.

Yellow symbolizes Excitement and Involvement of the investor. We strive to make investing an exciting and involving experience for our investors.

Green symbolizes Growth. Growth in Nature is visible in the form of plants and trees; all of which are green. "Knowledge, Trust and Excitement should ultimately lead to Growth of the investors’ wealth."

Parentage and Group Companies 

We are part of the ‘Coffee Day Co.’, more popularly known for creating businesses such as ‘Amalgamated Bean Coffee Trading Company Ltd’ and ‘Café Coffee Day’  

Way2Wealth LegacyWay2Wealth legacy dates back to Sivan Securities (1984) a premier financial intermediary and incubator for IT start-up firms, spun off its securities broking & investment banking arm as ‘Way2Wealth’ in 2000 and its venture capital division came to be known as ‘Global Technology Ventures (GTV)’.

'Coffee Day Co.’ business interest spreads across coffee exports & retailing, real estate, financial services, hospitality and investments.

PE funding for Coffee Day Co. from New Silk Route (NSR), Kohlberg Kravis Roberts & Co (KKR) and Standard Chartered Private Equity (SCPE)

Global Technology Ventures (GTV) - A company that identifies, invests and mentors companies engaged in cutting edge technologies. GTV provides access to capital and resources to companies with global market leadership potential

Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) - India's largest coffee conglomerate and green coffee exporter, ABCTCL is perhaps one of the two fully integrated coffee companies of Asia, involved in all sectors of Coffee from plantations to retailing to exports.

Café Coffee Day - India’s largest retail chain of coffee cafes

Tanglin Developers - The real estate company that develops world-class infrastructure facilities for Technology enterprises, such as ‘Global Village’ on the outskirts of Bangalore, housing companies like EDS, Mindtree, and ‘TechBay’ on the oceanfront at Mangalore.

Coffee Day Hotels & Resorts - Chain of world class luxury resorts under the brand name The Serai’ located in Karnataka

DAFFCO (Dark Forest Furniture Co.) - Group owns 10,000 acres of coffee plantations, Timber sourced from the plantations is used to make furniture

The Visionary

The visionary behind Way2Wealth, Mr. V.G. Siddhartha has been involved in the Indian Capital Markets since 1984. His business interests spreads across Coffee plantation/retailing, Real estate, Venture Capital and Financial Services and Some of his large investments include: MindTree, Ittiam Systems, Global Edge Software, Magnasoft, etc.. Winner of the first ‘Forbes India Leadership Awards’ as ‘the NextGen Entrepreneur for the Year’ (awarded to an entrepreneur who has displayed the dynamism to revitalize an existing enterprise, and in the process, redefined the rules of business and prepared the enterprise for a whole new vector of growth). He has also been awarded the ‘Entrepreneur of the year’ 2003 by The Economic Times, for ‘crafting a successful pan Indian brand for a commodity business and giving Indian consumers a new lifestyle experience that is within reach of the common man’.

Now actively involved with Way2Wealth, he is committed in realizing Way2Wealth’s vision, 'set new standards in the retail financial services in India'.

Key People

Way2Wealth has a very credible management team, with well over 150 man-years of experience amongst themselves. A strong leadership, respected within industry circles and recognized among competitors as being formidable and strong, demonstrates high quality and a visionary management style.

Shashibhushan M R - Chief Executive OfficerShashibhushan, has over 21 years experience in Capital markets. In his last assignment with IL&FS Investsmart Ltd. for over 9 years, he started as Head - Retail Business (Karnataka Region) and subsequently moved to its Corporate Office in Mumbai to head their Retail Equities Business, which included the Branch Network, Alternate Channels, Private Clients Group and Investments Advisory. He started his career with M/s Ravi Associates in their Equity Trading desk, during his career he has been entrusted and has made significant contributions in various functional areas of Investment Advisory, Portfolio Management, Distribution of Financial products etc. with Kotak Securities and Escort Securities, where he also set up their Secondary Market desk.

Currently as CEO - Way2Wealth, he is in-charge of strategic planning. Renowned for turnaround, he is deploying his vast experience in charting the way forward for way2wealth - a name to reckon in the India financial space.

Ketan Sheth - Director (Research)He is on the Board of Way2Wealth Securities Private Limited. Having over 25 years of experience in the Indian capital markets. A postgraduate and ICWA by qualification, he has nearly 2 decades of experience in the Capital Markets. He has earlier held responsible positions in JM Financials and FICOM. Throughout his career, Mr.Sheth has focused on research primarily in the equity market and has also been associated with Corporate Database, a pioneering equity research based firm since its inception.

As director of Research, he drives the Portfolio Management Services desk Known in the markets for his astute stock-picking ability.

Sunil Ramrakhiani - Director & Chief Operating OfficerSunil, aged 35, has over 16 years experience across diversified asset classes such as Commodities, Equity, FX markets and Treasury management. He is a BE (Mechanical) and a management graduate from ICFAI Business School. He is one of the earliest base metal and equity derivatives traders in the country.

In his last assignment, Sunil has been instrumental in setting up the Commodities business at IL&FS Investsmart. Prior to which he was associated with ICICI Bank Treasury in the Global Markets and Corporate Markets Advisory group in Equities, FX and Commodities. He was deputed from ICICI Bank as a founding team member to conceptualise and roll out the National Commodity and Derivative Exchange (NCDEX). His previous assignments were with Weldcraft, SWIL Ltd, Rudolf Wolff, etc. Sunil is actively involved with the Commodity Exchanges and Regulators for development of the commodity derivatives market in India. He is a member of CII Committee for Commodities Market & Product Committee on Exchanges. He has been regular speaker on International derivatives conferences

Currently as COO - Way2Wealth, he would be driving business strategy and is in-charge for trading products, including equities and derivatives in the equities and commodities markets.

Ambareesh Baliga, Chief Operating Officer - Institutional, Wealth Management & ResearchAmbareesh Baliga’s career spans over 25 years in the stock markets and related activity, out of which he spent the last 20 years with Karvy Group and Kotak Group. Ambareesh has varied experience in different facets of financial services such as corporate finance, investment banking, car finance, marketing and distribution of various financial products.

Prior to joining Way2Wealth, Ambareesh was with Karvy, as Vice President heading their Institutional Business (FI’s, FII’s & Institutional Research), Research, PMS and International Operations. In addition, he was also responsible for the Asset Management Business under PMS. He was part of Karvy’s core management group and involved in formulating various business strategies.

Ambareesh, know for his astute views has written numerous articles on various stock market subjects which have featured in almost every financial newspaper/magazine and is a regular guest on leading television channels.

Kishore Kumar, Head - Primary Markets Division & Online TradingKishore has over 20 years experience in the domestic capital markets. Prior to joining Way2Wealth he was the proprietor of Swagath Securities – a brokerage firm having a significant share of HNI & IPO segment in Karnataka.

Alok Ranjan, Head - PMSAlok has over 18 years experience in the Indian and international equity markets. Previously he was with with Religare Securities as VP - Wealth Management and First Global as VP – Research. Prior to which he worked with Boston Consulting Group and European Energy Exchange in Germany.

Balaji G K, Head - Investing BusinessBalaji is a B.Tech and MBA in Finance & Marketing with over 15 years experience in the financial services industry. Previously he was with Sprism Investment Services Ltd as Director – Sales and prior to which he was associated with Templeton, Sundaram BNP Paribas AMC, Foresight Securities (Bond & Forex Advisory) and CM&CM Ltd (Merchant Bankers).

Rima Srivastava, CTORima has over 13 years experience in Indian capital markets. Prior to joining Way2Wealth, she was with BRICS Securities as Head-Technology and has been associated with organizations such as the National Stock Exchange, TAIB Securities, Intiqua etc. in her previous assignments.

Srinath B G, Head - Finance & AccountsSrinath has over 17 years of experience spread across: finance, business advisory, financial planning, operations, accounting, compliance & auditing functions. He is an F.C.A and previously was a practicing Chartered Accountant.

K P Sathisan, Head - Operations & Risk ManagementSathisan has over 15 years of experience in Indian capital markets. Prior to joining Way2Wealth he was with BRICS Securities as Head – Operations and prior to which he was associated with Apollo Sindhoori.

 

 

 

 

Registered Office‘

Frontline Grandeur',No. 14, Walton Road,Bangalore – 560 001.KarnatakaIndiaPh : (+91 80) - 4367 6869.

REGIONAL OFFICE

NEW DELHI & NORTH1001-1004, Hemkunt Tower,Rajendra Place,New Delhi - 110 001 Tel.: (011) 64444445

GUJARATNo. 7, Panchratna, 3rd Floor,Near Panchvati Circle, C.G. Road,Ahmedabad - 380009Tel.: (079) 4050 7900

Corporate Office

Hincon House, Tower – B, 3rd Floor,247 Park, L.B.S. Marg, Vikhroli (W),Mumbai - 400 083.Maharashtra, IndiaPh : (+91 22) - 6146 2900.

Products and Services

We offer a wide range of products & services encompassing the needs of the Retail investor, HNI’s, SMEs, Corporate and Institution clientele. We provide pure Execution facilities, Structured products and Wealth Management services for the following : Equity, Derivatives, Currency Futures, Commodities Trading, IPO's, Insurance (Life/Non-Life), Mutual Funds, Portfolio Management Services, Fund Based Activities (Margin Trade Finance - MTF, Loan Against Shares - LAS, IPO Financing & Mutual Funds Financing), Quant. Trading, Fixed Deposits & Bonds, Retailing of Gold / Silver Coins & Bars, Realty Advisory & Broking and Depository Services, under one roof for the convenience and benefit of our customers.

Trading ProductsWay2Wealth is a full services broking and advisory house combining the best of tradition with technology offering traditional broker assisted trading to HNI’s, Individuals and Corporates along with Online Trading facility to the new generation self-directed customer.

We are members with all major national Exchanges in the country i.e. BSE, NSE, NSE F&O, NCDEX, MCX, NSE (CD’s), MSC-SX, NSDL, CDSL, in their respective segments, enabling us to offer trading in:

Equity

Equity Derivatives

Commodity Derivatives

Currency Derivatives

At Way2Wealth trading goes one step beyond plain execution being backed by sound Research, specialized desks for Arbitrage and Premium Broking solutions for customer to choose from.

Trade execution is supported by in-house Depository Services to ensure smooth and speedy settlement of post-trade activities.

Trade in International Markets : Way2Wealth and MAREX SPECTRON have entered into an exclusive tie-up, through which Way2Wealth will be their exclusive partner in India.

Clients in India, now, through Way2Wealth can get access to trade in over 35 exchanges in North America, Europe and Southeast Asia.

Advisory ProductsWe have significant experience of advising investors through various market cycles. Our team comprises high quality professionals with experiences spanning assignments in Asset Management companies, private banking and other financial distributors.

Our wealth managers are trained to offer Financial Planning and end-to-end personalized investment management services for Wealth Generation, Retirement Planning and Capital Buildup at different stages of life. Investment ProductsWe have relationships with all major AMCs in the country and leveraging on our network of wealth managers, and channel partners, distribution of Mutual Funds is a key strength of Way2Wealth.

Mutual FundsAdivising retail individuals, HNIs and Corporate Treasuries, we offer a choice of mutual funds spanning all investment objectives and asset classes and have a systematic 4-step advisory process comprising Background Profiling, Risk Profiling, Model Portfolio Creation, Review and Rebalancing.

We have a dedicated team of research analysts specializing in mutual funds. Our research output includes daily performance reports, weekly and monthly updates, special focus articles as well as quarterly portfolio updates.

To know more, click here.

Portfolio ManagementOur Portfolio Management Services is an exclusive offering from Way2Wealth that specializes in providing risk managed investment solutions to discerning High Networth Individuals, Non Resident Indians (NRIs), Overseas Corporate Bodies (OCBs) and Indian Corporates.

Our Discretionary Portfolio Management Service gives investors the benefit of unbiased investment advice designed to achieve their financial objectives. In addition to managing client portfolios, we

undertake all operational activities such as custody, accounting and reporting making it completely hassle free for the customer.

To know more, click here.

Corporate AdvisoryWay2Wealth today services over 200 SMEs and Corporates for their Treasury Management, Hedging Programs, ESOP Structuring and Employee Tax Planning.

Specifically we offer the following services:

Treasury Management

W2W advises Institutional and Wholesale investors for their investments in various asset classes to help manage their Treasuries and optimize the portfolio yields. A structured methodology is employed for assessment, portfolio modeling, performance measurement and periodic review.

Hedging in Commodities and Currencies

W2W has a specialized team, with vast experience in domestic and global markets, advising corporates and SMEs in their hedging programs.

We help clients roll out their hedging policies, define optimum hedge scenarios with due scenario analysis and risk controls. Our capabilities in technical analysis help in further optimizing the entry and exit points for successful implementing of hedging strategies.

ESOP Planning and Advisory

ESOP planning, structuring and plan execution are important tasks for corporates planning to issue ESOPs to their employees. We extend comprehensive assistance in the entire process. Further, we also assist corporate employees in sourcing ESOP loans through our tie-ups.

Tax Filing and Financial Planning to Employees

Essentially an employee welfare initiative by corporates, we assist this initiative by rolling out temporary kiosks at work sites during the tax filing season. Corporate employees get spot advice and assistance in filing and submission of their Income Tax Returns through qualified chartered accounts.

Investment Products

We have relationships with all major AMCs in the country and leveraging on our network of wealth managers, and channel partners, distribution of Mutual Funds is a key strength of Way2Wealth. Mutual FundsAdivising retail individuals, HNIs and Corporate Treasuries, we offer a choice of mutual funds spanning all investment objectives and asset classes and have a systematic 4-step advisory process comprising Background Profiling, Risk Profiling, Model Portfolio Creation, Review and Rebalancing.

We have a dedicated team of research analysts specializing in mutual funds. Our research output includes daily performance reports, weekly and monthly updates, special focus articles as well as quarterly portfolio updates.

Funding Products

Way2Wealth Capital Pvt Ltd is a Non Deposit taking Non-Banking Financial Company (NBFC) registered with Reserve Bank Of India, is primarily engaged in the business providing Margin Trade Financing (MTF), Loan Against shares (LAS)& Mutual Fund units and IPO financing.

Products

Margin Trade Financing

IPO Funding

ESOP Funding

Loan Against Securities

Margin Trade Financing

Our Margin Trade Financing product allows you to take leveraged positions in capital markets segment facilitating purchase of securities with the help of amount borrowed from us against securities placed as collateral.

Key Features:TenureUp to 12 months with a option to renew at the end of termSecurityAs per approved list of securitiesLoan AmountMinimum Rs. 2 LakhsMargins

30% to 50% of the approved equity sharesInterestInterest is calculated on daily outstanding balance payable/debited to your loan account at the end of every monthEligibilityResident Individuals, Public and Private limited companies, registered partnership firmsBenefits:

Interest is charged only on outstanding amount and only for utilized duration.

Repayment either by sale of scrips or by cheque

Provision to draw down against available limits

Competitive interest rates

Exhaustive number of approved securities

IPO Funding

IPO or Initial Public Offering has become one of the most lucrative investment options that retail investors have preferred to invest in, especially over the past decade or so. Post liberalization, there have been a lot of Indian companies that have floated IPOs and investors have had the opportunity to put money in companies that have opted to go public via the primary market route.

This product offers an excellent opportunity to leverage your own funds in primary markets and thereby increase the allotment quantum. The Investors have to invest only margin money and balance amount would be financed by us.

Key Features:Tenure10 to 15 daysLoan AmountMinimum Rs. 1 lakhInterestCompetitiveMarginCase to case basis, depending upon expected allotment of shares – Existing investment in equity shares also can be provided as collateralDocumentationStandard loan documentsBenefits:

Interest is charged only on outstanding amount and only for utilized duration.

Procure Higher allotment in IPO

Take advantage of Investment opportunity in primary market

Easier and Faster processing

Maximize your existing funds available for investment

ESOP Funding

Many companies are issuing Employee Stock Options Plan (ESOP) for retaining their key staff. An employee who has been awarded ESOP can avail loan against exercised shares. The ESOP funding is a loan facility offered against these shares allotted to employees. This facility is also used by many corporate to facilitate exercise of ESOP options by their employees.

Features:

Loan available against shares allotted under ESOP

Margin – 10% of the purchase price or 50% of the market value of the shares whichever is lower

Attractive Interest Rate

Tenor – 1 year with a option to renew at the end of term

Loan Amount – Minimum Rs. 2 Lakhs

Simple Documentation

Available for selected listed corporate having strong fundamentalsKey Features:TenureFixed tenure with an option to repay earlier with mutually agreed terms. (3-6-9-12 months)Loan AmountCase to case basisInterestCompetitiveMarginCase to case basisDocumentationAs applicableBenefits:

Instant line of credit and interest is charged only on the amount utilized

To take advantage of investment opportunity with small margin money

Employee can create wealth in long run with appreciation in value of shares

Specialised and Customised Solution for every company and employee

Speedy and hassle-free transfer of shares: We open up the demat account on your behalf to facilitate a quick and seamless transfer of the allotted shares. This means that you save both your time and energy. Just provide us with the required documents and we will do the rest.

Loan against Securities

Loan against Securities (Shares and Mutual Funds units) from Way2Wealth Capital Pvt Ltd empowers you to avail instant liquidity, against your long term financial investments. The product can be availed of by pledging of listed Equity Shares.

Key Features:TenureUp to 12 Months with an option to prepay with mutually agreed repayment noticeLoan AmountMinimum Rs. 2 LakhsInterestInterest is calculated on daily outstanding balance payable/debited to your loan account at the end of every monthMargin30% and above for listed and approved equity sharesSecurityAs per approved list of securitiesEligibilityResident Individuals, Public and Private limited companies, Registered partnership firmsBenefits:

Interest is charged only on outstanding amount

Repayment either by sale of scrips or by cheque

Provision to drawdown against available limits>

Competitive interest rates

Exhaustive number of approved securities

advisory