8digital's mtn songstar karaoke app
DESCRIPTION
8digital developed a successful integrated communications strategy to launch MTN’s Song Star’ smartphone application in the Nigerian market. The launch and promotion of this innovative application ran across various media platforms including digital, mobile, print, television, radio, outdoor and indoor activations. The success of this promotion is largely due to the awareness generated and engagement activities throughout the campaign. The MTN SongStar Karaoke App allows users to download music videos, record themselves singing along with lyrics in the video and then share the recordings online. View more of our work at www.8digital.co.zaTRANSCRIPT
1Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
2014
2Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App
3Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Intro
8Digital completed development of the MTN Songstar Karaoke App in September 2013 and this document gives an overview of the MTN Songstar Contest from
the MTN and the MTN subscriber viewpoint.
4Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Intro
SummaryThe MTN’s SongStar Karaoke Mobile Application is a mobile solution that allows users to sing along with musical video. With this mobile application, a user can download a musical video, sing along with lyrics in the video, create musical recordings and share the recordings online. Objectives MTN
Increase in Average Revenue per User(ARPU)Increase in data trafficIncrease in social value and brand equity Increase in subscriber base Brand loyaltyIncrease in brand equity & followership
5Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - App flow
6Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Launch Event
7Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - TV Commercial
8Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Website
9Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Facebook
10Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Twitter
11Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - MTN App store
12Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Blackberry World
13Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Cross Platform
14Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Register
15Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Record
16Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Share
17Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - A winner
18Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - Get Votes!
19Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
MTN Songstar Karaoke App - 1 of 4 cars
20Confidential and Copyright © 2014
F u t u r e B r a n d R G B C o l o u r P a l e t t e
W h i t e R 2 5 5 G 2 5 5 B 2 5 5
B l a c k R 0 G 0 B 0
P M S P u r p l e R 1 3 2 G 5 2 B 1 8 7
P M S R u b i n e R e d R 2 0 2 G 0 B 9 3
P M S R e d 0 3 2 R 2 3 7 G 4 1 B 5 7
P M S 3 9 6 5 R 2 2 8 G 2 1 5 B 0
P M S 3 0 6 R 0 G 1 8 5 B 2 2 8
P M S 3 5 5 R 0 G 1 5 5 B 5 6
P M S R e f B l u e R 3 3 G 3 6 B 1 4 6
P M S 6 3 1 R 6 2 G 1 7 7 B 2 0 0
P M S 4 0 0 R 2 0 3 G 1 9 9 B 1 9 1
P M S 4 3 7 R 1 2 8 G 1 0 4 B 1 1 1
P M S 5 3 0 R 2 1 1 G 1 8 4 B 2 2 6
P M S 1 3 7 R 2 5 5 G 1 6 1 B 0
D o c u m e n t t i t l e | X J a n u a r y 2 0 1 3 | © F u t u r e B r a n d 2 0 1 3 4
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