8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY

Laurence Murphy MA,MIET,MBCS,SMPTE

57th FITCE Congress, UK 2018

Delivery and Consumption of Digital Media

NEW TECHNOLOGIES AND THEIR PLACE IN MEDIA FUTURES

• I lead the BSc Media Technology programme at Salford.

• I help shape the next generation of flexible multiskilled Hybrid engineers for the modern media industry.

• I research into next generation technologies and their impact and potential for wider adoption.

• I am also a senior member of the IET in the Multimedia PN

• A coordinator for SMPTE in the North.

BROADCAST TV EVOLVES

• Traditional Television distribution has changed significantly in the last ten years.

• We still have a large Terrestrial Satellite and cable fabric in Europe but the changes I will illustrate have changed the direction and significantly altered the future of media Distribution for both television and Cinema.

• The Collaboration involvement and extension of the use of Traditionally communications technologies has radically changed the Landscape today and for the future.

KEY ISSUES• Compression

• Usable Bandwidth

• Network structures

• Changing Protocols and new standards to enable IP change moving away from traditional baseband engineering and infrastructures.

CDNS AND OTT PROVIDERS

• CDNs and OTT providers have accelerated the move to widen delivery methods using primarily traditional comms circuits and methodologies.

• Fixed line and mobile comms networks constitute a significant media delivery infrastructure today.

• They have significant potential to expand and diversify standards deliverable to the public

BROADCAST IS GONE – NOT QUITE YET

• There is a move to redefine Media delivery from the Broadcast model to a more modern Distributed media definition.

• We still have Traditional broadcast methods but increasingly they are being replaced by Distributed media which reflects the multiple varied accessing methods for media consumption.

• Home TV, computer, Tablets, Mobile phones, on fixed line fibre,mobile networks WIFI ,WIMAX.

• Comms companies are in an interesting position to affect, collaborate and lead the move to create a more homogonous flexible, adaptable delivery and distribution future. BT sport is a good example.

BANDWIDTH- DIGITAL UC BROADAST SIGNALS

•Standard Def TV – 270 Mbitspersec

•HD – 1.485-2.9 Gigabits per second

•4K – 5.94-11.88 Gigabits per second

•8K – 48 – 96 Gigabits per secondWe cant consider UC over Comms circuits but for distribution networks next generation codecs are an enabler

COMPRESSION

THOR

Macro Block for Efficiency

Wavelet for Quality

Netflix is a founding member of AOMedia

(Alliance for Open Media), the industry

consortium behind the AV1 royalty-free video

coding format.

LIMITED CONSTRAINED BANDWIDTH T S OR CVERSUS

FLEXIBLE ADAPTIVE BANDWIDTH USING COMMSMETHODOLOGY

Fixed line ADSL then Fibre enabled OTT rapid Growth

Fibre and copper to the home 10MB/s- 100 MB/s Up to Potentially a Gigabit.

Potential for wider collaboration to satisfy changing market needs

4G to 5G potential for 100MB/s – 10Gb/s

OTT THE FUTURE OF DISTRIBUTED MEDIA

THE CROWN

150 million to make

Most expensive TV series

Completely distributed on OTT Comms enabled backbone

VIRTUAL/360 DEVELOPMENT

Nokia Ozo Virtual reality camera

adopted by Disney- 360 cast

interviews on Jungle Book Surround 360- Fourteen plus three configuration

VR 2018VR 1980’s

VR AND AR FOR SPORT PRODUCTION

8K & HOLOGRAPHYSIGNIFICANT TECH CHALLENGES ON THE HORIZON

In terms of data, network speed and storagepeta byte stores are becoming common in edit

and render facilities. To handle 4k and 8k workflows.

Yota and exabyte network and Cloud based storage facilities are standard for larger

providers. CDN using increasing amounts of Comms Backbone.

Ultra High Definition – 7680 x 4320

16 times the picture information of HD

PRACTICAL TESTS OF 4K 3D 8K VR AND AR

SD & HD HD and 4K HD, 4K, VR&AR 4K,8K, VR&AR & H

Preparation for Tokyo 2020 began in 2002

8K REALY

Samsung QLED Q900RIFA consumer show Sep 2018

TRADITIONALLY VIDEO AND AUDIO COMPLETE THE SENSORY

INFORMATION DISTRIBUTED.THERE ARE MOVES TO INCLUDE

HAPTIC AND SENSORY DATA INTO THE MEDIA STREAM AND EXPAND THE

SENSORY EXPERIENCE

HOLOGRAPHIC IMAGING

RED HYDROGEN

NOT AN ACCIDENT THAT THE LAUNCH KIT IS A MOBILE PHONE

INCREASING RESOLUTION 4K 8K

INCREASING DYNAMIC RANGE – CONTRAST INFORMATION

INCREASING ANGLES AND METHODS- VR HAPTIC

INCREASING COLOUR SPACE

POSSIBILITY TO SUPPORT HOLOGRAPHIC MATERIAL IN THE FUTURE

BANDWIDTH AND INFRASTRUCTURE NEED TO BE MORE FLEXIBLE AND ADAPTIVE TO CHANGE FOR FUTURE MEDIA GROWTH AND MARKETS.