1. THE STORY OF Central Park GALIT LURYA | THESIS 1 Anezka Sebek & Barbara Morris

2. History provides us with a collective memory;it gives us a sense of connection to place, time and community Tristram Hunt British politician, activist, historian, broadcaster and newspaper columnist WHY? 3. Provide Central Park visitors with an easy and engaging way to access the parks history through path signage and an accompanying website GOAL 4. Central Park Parks & Museums Education DOMAINS 5. Public DebateCommunity & Classes Urban Park Planning CENTRAL PARK HISTORY 6. collect & preserve share power with the communities it serve technology opens a crack in time MUSEUMS 7. Focus on the natural history of the setting Show the diverse meanings a place has Investigations & representations MOBILE LEARNING 8. Audience 9. Central Park Survey Report 2011 AUDIENCE 10. Prototypes 11. PROTOTYPE 1 Prototype 12. PROTOTYPE 2 Prototype 13. PROTOTYPE 3 Prototype 14. PROTOTYPE 4 Prototype 15. PROTOTYPE 5 Prototype 16. PROTOTYPE 5 Usertesting 17. High level of excitement While reading the different knowledge facts the users expressed out loud surprise & delight All the users said they did not know any of the information before PROTOTYPE 5 Usertesting 18. PROTOTYPE 5 Usertesting Add a lighting option so the signs are noticeable A few of the users tapped on the signs with their foot expecting an interaction Combine the signs with a phone application for more information 19. PROTOTYPE 5 Usertesting 20. PROTOTYPE 5 Usertesting 21. Out of 64 visitors in half an hour at the park only 6 noticed and read the historic signage People dont look down at the park Material, color, size, location PROTOTYPE 5 Usertesting 22. PROTOTYPE 6 Prototype 23. PROTOTYPE 6 Usertesting 24. PROTOTYPE 6 Usertesting The sign would make them look for more signs like it in the park Found the events interesting The images play an important part of the experience 25. PROTOTYPE 6 Usertesting The questions made testers uncomfortable, some felt there was a hidden agenda behind them The testers were not excited about the use of the QR code Testers suggested adding more dynamic elements and playfulness 26. PROTOTYPE 6 Usertesting 27. PROTOTYPE 6 Usertesting 28. PROTOTYPE 6 Usertesting 29. PROTOTYPE 6 Usertesting 30. PROTOTYPE 6 Usertesting 31. PROTOTYPE 6 Usertesting Almost every person that passed the sign looked at it Of the 3 people I talked to- all asked if there were more signs throughout the park for them to see One person asked when the QR code site was going live 32. Meeting with the Conservancy 33. FEEDBACK Concerns about use of signage Focus on nature and the design of the park and not intrusive. The solution should be something discreet but still informative. The Conservancys 35th anniversary Focus on telling the story of the Conservancy- the story of the decline and rebirth of the park. 34. OPTIONS Conservancys 35 Anniversary A temporary installation Installation at the Doris C. Freedman Plaza Different historical site in the city 35. Next Steps 36. Focus on historic events from the last 35 years and the role the Conservancy has played in the park. Creating a combination of signage and a website celebrating the Park and Conservancys anniversary DECISION 37. Full flushed out wireframes for website for review and testing Images and text for 35 signs Revised wireframes after testing and flushed out designs Design options for signage and beginning of production Finish designing and usertesting of website Beginning production of responsive website Beginning production of signage Finalize website and QA Installation of signs(?) Completed project DECEMBER JANUARY FEBRUARY MARCH APRIL PRODUCTION TIMELINE 38. galitluryathesis.wordpress.com galit_lurya.prosite.com Thank you 39. Central Park is an urban treasure one of the richest and most complex cultural institutions of New York City Central Park Conservancy, 1991 Annual Report CENTRAL PARK HISTORY 40. Precedents 41. GRAND CENTRAL APP Precedents 42. DAILY QUOTE Precedents 43. A-TAGS Precedents 44. UNION SQUARE TIMELINE Precedents 45. Personas 46. Jordan Thompson Dog Walker Christopher Williams Runner Andrew Green Reader Lisa Williams New Mother Kathryn Myers Biker 47. Audience 48. Experience Video