8th_brazilian_pet_recycling_census.pdf

8/10/2019 8th_Brazilian_PET_Recycling_Census.pdf

1/31

8th PET Recycling Census - Brazil

2011

June, 2012


2/31

B23B

B24B

The Sustainable Massification Challenge


3/31

We are suffering just now from a bad

attack of economic pessimism. It is

common to hear people say that the

epoch of enormous economic progress

which characterized the nineteenth

century is over; that the rapid

improvement in the standard of life is

now going to slow downthat adecline in prosperity is more likely than

an improvement in the decade which

lies ahead of us. John Maynard Keynes,Economic Possibilities for our

Grandchildren(1930)



4/31



5/31

Keynes forecast a four-to-eight-fold

increase in the standard of living, which

would put the economic problem ...within sight of solution. More

concretely, this would mean being able

to satisfyour needs without having to

work more than three hours a day. Thepossibility ... was that we would learn

to use our extra leisure to live wisely

and agreeably and well. Robert Skidelski,

How Much is Enough?(2012)



6/31

By 1920-1930USA

Some of those who propagated the concept of Planned Obsolescence:

Justus George Frederick: by the late 20s in Advertising & Selling, defends the concept

of "progressive obsolescence" - "buy more goods on the basis of obsolescence in

efficiency, economy, style or taste."

Bernard London: Ending the depression through planned obsolescence, 1932; The new

prosperity through planned obsolescence, 1934, and Rebuilding a prosperous nation

through planned obsolescence, 1935.

Leon Kelley: In January 1936, in Printer's Ink, defended the end of the principle of

"durability.



7/31

Alfred P. Sloan

Introduced in the late '20s, the concept of

model-year vehicles for General Motors,

the first company to systematize the

practice of bringing to the durable goods

market the principles of fashion, and cast

all year modified versions of their products

to arouse the renewal interest in the

consumer.



8/31

Clifford Brooks Stevens

Outstanding American industrial designer who was

one of the great promoters of the concept from the

late '50s, especially in automotive and electronics

sectors



9/31

The Waste MakersVance Packard (1960)

There are basically three types of obsolescence:

Obsolescence Function: the new product performs

better than the previous one

Obsolescence Quality: the product is worn or breaks in

time (previously established in the project).

Obsolescence of Attractiveness (desire): the product

becomes used-up" or "old" in the consumersview.



10/31

Pet Recycling in Brazil

2011


11/31

Methodology

Census Why?

Census is the methodology most

appropriate when the population is smalland the variability within the population is

high.

So we can say that the Census is:

Feasible, when the population is not very

large, and

Required when individuals in the

population are very different.


12/31

State # Contacts State # Contacts State # Contacts

AM 4 MS 1 RJ 32

BA 8 MT 3 RN 3CE 8 PA 1 RO 1

DF 1 PB 2 RS 39

ES 12 PE 10 SC 45

GO 13 PI 2 SE 3

MG 21 PR 22 SP 178

Methodology

Census - How We Do It?We segment the sector and identify the companies of each chain link: recyclers and

applicators;

1. We find each of the companies in that chain link and contact them by phone,

2. We have surveyed more than 400 companies, distributed as follows:


13/31


14/31

Brazil

Recycled PET Origins


15/31



16/31



17/31


18/31



19/31



20/31



21/31



22/31



23/31



24/31



25/31

Brazil

The Recycled PET Destiny


26/31



27/31



28/31


29/31



30/31



31/31

Obrigado! Thank you!

[email protected]

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]

8th_brazilian_pet_recycling_census.pdf

Documents