Cultural Content Exhibition

Promising Exhibition

Approved by MOTIE

2012~2015

2015. 9. 17.Thu - 20.Sun

Kimdaejung Convention Center,Gwangju, Korea

C O N T E N T S

■ Overview ………………………………………… 4■ Characteristic …………………………………… 5■ Exhibition Hall …………………………………… 6■ Exhibitor Benefit ………………………………… 7■ Exhibition Guide ………………………………… 8■ Transportation Info …………………………… 9■ Review of 2014 ………………………………… 10

Creative Industries: Intersection between Arts,

Culture, Business and Technologies

- UNCTAD

54

■ Title Gwangju ACE Fair 2015 (Asia Content & Entertainment Fair in Gwangju)

■ Date 2015. 9. 17. (Thu) - 20. (Sun) / 4 Days■ Venue Kimdaejung Convention Center■ Exhibits Broadcast / Audiovisual / Game / Animation / Character/

Edutainment and All Types of Licensing Content■ Program Exhibition / Global Cultural Content Licensing Meeting /

International Forum & Seminar / Special Events■ Organizer Ministry of Culture, Sports and Tourism of Korea /

Gwangju Metropolitan City■ Management Kimdaejung Convention Center / KOTRA (Korea Trade-

Investment Promotion Agency) / KOCCA (Korea Creative Content Agency) / GITCT (Gwangju Information & Culture Industry Promotion Agency) / Gwangju Design Center / Korea Cable Television & Telecommunications Association

■ Sponsor Ministry of Science, ICT & Future Planning / Ministry of Trade, Industry & Energy / Korea Communications Commission / Korea Radio Promotion Association / Gwangju Metropolitan Office of Education

OVERVIEW CHARACTERISTICS

■ Korean Unique Cultural Content Exhibition Getting Three Kinds of Certifications

• International Exhibition approved by UFI (2009-Present) • International Exhibition approved by Ministry of Trade,

Industry & Energy (2010-2014) • Promising Exhibition approved by Ministry of Trade,

Industry & Energy (2012-2015)

■ The Biggest Cultural Content Marketplace in Korea 1:1 business meeting with international & domestic buyers and

exhibitors (1,757 meetings in 2014)

■ Separation between B2B and B2C Day • B2B : 1st day to 2nd day • B2C : 3rd day to 4th day

■ International Forum & Seminar Various academic forum & seminar of new culture trend

■ Various Events for Spectator 3D High-Tech Film Festival, Web Animation Festival, Board

Game Competitions, Speed Stacks Competitions, e-Sports Tournaments, Cosplay, etc

■ CATV Content ■ Animation Content■ Character / Licensing ■ Edutainment ■ Mobile / IT ■ KOCCA CT(Culture Technology) Pavilion■ Wearable & IoT(Internet of Things) Pavilion■ Licensing Plaza■ International Symposium■ Special / Fringe Events

※ The programs can be changed according to various reason

EXHIBITION HALL

■ Foreign Buyer Invitation Invitation of desired buyers for licensing meeting through

pre-application■ 1:1 Business Meeting • 400 Domestic / International Buyers Participation • Pre-scheduled one-on-one business matching service■ Interpretation Service Interpretation service during 1:1 business meeting■ Cultural Content Symposium Free attending symposium of new trends hosted by

relevant cultural content organizations■ Domestic and International PR Support • Official Website & SNS PR • Invitation of Cultural Content Providers and Buyers • Press Conference and Press Center

EXHIBITOR BENEFIT

76

■ Floor Space Only • Only provide a raw space. Exhibitors should apply for all other utilities

including basic furnishing (US$ 1,500) • Should not be higher than 4m■ Shell Scheme Booth The organizer provides a standard or premium booth with basic furnishing

⁕ Apply Online Now! (www.acefair.or.kr)

■ Booth Application Details

■ Directory Advertisement

• Ⓐ Back Cover: US$ 3,000 / P• Ⓑ Backpage of Cover~20p: US$ 1,500 / 2P• Ⓒ Backpage of Backcover~10p: US$ 1,000 / 2P• Ⓓ Inner Pages: US$ 500 / 2P

Premium Booth A (Truss) • Fee: US$ 2,300 (Minimum participation unit: 2 booths)• Size: 9㎡ (3x3m)• Package: Back&side premium walls, carpet, lighting,

fascia, power supply(1kW), reception counter, round table, 3 chairs

• 1 free E-Newsletter advertisement (Only one time)• Free advertisement in the official directory (Inner page)

Premium Booth B (Block) • Fee: US$ 2,500 (Minimum participation unit: 4 booths)• Size: 9㎡ (3x3m)• Package: Back&side premium walls, carpet, lighting,

fascia, power supply(1kW), reception counter, round table, 3 chairs

• 2 free E-Newsletter advertisement (Two times)• Free advertisement in the official directory (Inner page)

Standard Booth• Fee: US$ 2,000 • Size: 9㎡ (3x3m)• Package: Back&side walls, carpet, lighting, fascia,

power supply(1kW), reception counter, roundtable, 3 chairs

※ The above booth design can be flexible

Category Requirements Unit Price

Electricity

DaytimeOnly

Single Phase 220VUS$ 60 / kWThree Phase 220V

Three Phase 380V

24 HoursSingle Phase 220V

US$ 70 / kWThree Phase 220VThree Phase 380V

TelephoneDomestic US$ 100 / Set(s)

International US$ 150 / Set(s)Internet Line US$ 90 / Set(s)Water Supply US$ 200 / Set(s)Compressed Air US$ 200 / Set(s)Customer Management System US$ 200 / Set(s)

Ⓑ ⒸⒹ

Ⓐ

EXHIBITION GUIDE

TRANSPORTATION INFORMATION

98

Busan

SeoulIncheon International Airport

Gwangju

KimdaejungConvention Center

GwangjuSongjeong Station

Gwangju Airport

Gwangju ExpressBus Terminal

Gwangju Station

Gimpo▼

Gwangju55 mins

Gwangju Airport▼

KDJ Center

Taxi: 10 minsBus: #1000Subway: Get off at Kimdaejung Convention Center Station

■ By Airplane

Seoul (Saemaeul)▼

Gwangju3h 55 mins

GwangjuSongjeong Station

▼

KDJ Center

Taxi: 10 mins

Bus: #19

Yongsan (KTX)▼

Gwangju1h 30 mins

Gwangju Station▼

KDJ Center

Taxi: 20 mins

Bus: #518

■ By Train

Incheon Airport▼

Gwangju4h 30 mins

Gwangju Express Bus Terminal

▼

KDJ Center

Taxi: 15 mins

Bus: #1, #64, #518, #1000

■ By Bus (Limousine Bus)

■ More Information can be found from the URLs listed • Incheon (ICN) International Airport: www.airport.kr/eng • Gimpo International Airport: www.airport.co.kr/mbs/gimpoeng • Korea Railroad (KORAIL): www.korail.com/en • Express Bus (KOBUS): www.kobus.co.kr/web/eng

REVIEW OF 2014

■ Purpose of Exhibitors

■ To find new buyers & distribution channel■ To maintain business relations & contract■ To obtain the newest info■ To build company image■ To obtain info of the market

■ Exhibitors’ Satisfaction Rate

■ Very satisfactory ■ Satisfactory ■ Normal■ Unsatisfactory ■ Very unsatisfactory

■ Exhibitors by Business Items

■ Broadcast & Audiovisual ■ Game ■ Character■ Animation ■ 3D Content ■ etc

1110

■ The Scale of Exhibitors (International)

2010

325(130)

2011

330(148)

2012

341(156)

2013

404(211)

2014

424(213)

■ Consultation Amount

2010

212mil.

2011

236mil.

2012

253mil.

2013

264mil.

2014

281mil.

■ International Buyers

2010

147Person

2011

172Person

2012

191Person

2013

223Person

2014

221Person

■ Visitors

2010

98,123Person

2011

73,491Person

2012

89,242Person

2013

97,327Person

2014

45,348Person

30% 31%

21%19%

17%

12%

6%

20%

26%

18%

Domestic Overseas

28%37%

42%

16%

5%

47%

22%

3%

Domestic Overseas

14% 14%

3%

24%

37%

22%

0%10%

28%

22%

5%

21%

Domestic Overseas

● Sangmu Subway StationSejung-Outlet ●

●

●

Gwan

gju A

irpor

t /

← S

ongje

ong T

rain S

tation

● Uncheon Reservoir

Gwangju City Women’s Development Center May 18th

Freedom Park

Kimdaejung Convention Center Subway Station

ACE Fair Secretariat 30 Sangmunuriro, Seo-gu, Gwangju, (502-828), Republic of KoreaPhone +82-62-611-2241~4 Fax +82-62-611-2245E-mail ace@acefair.or.kr Website www.acefair.or.kr