9 most powerful blog promotion tactics
DESCRIPTION
A well-promoted blog is a great way to generate leads and acquire customers. Here are 9 tips to help increase your blog readership. Visit www.ReferralCandy.com to learn how your existing customers can help you do the same!TRANSCRIPT
before�everything�else,
your�blog ’s�gotta rock
be�helpful
Most bloggers and content marketers need to make their content helpful to their community and not just type
something to put it up there.Ask the question, “Is this helpful?”
If the answer is no, start over.
chris broganCEO & President, human business works
be�unique
Figure out what’s your value proposition. Help people understand why they should pay attention to
you and buy your products.
peter sandeenOnline Conversion Specialist,
petersandeen.com
I’d have my guests tell a story. A real story of a failure, the lessons they learnt. A real story
of their “aha” moment, and lessons they learnt from that “aha” moment. And we just connect with stories. They're very powerful.
john lee dumasfounder, entrepreneuronfire
tell�stories
YOUR�BLOG ’S�GOTTA�ROCK
quote�experts
What I like to do is write an original article and gather expert opinions to supplement some of
my arguments.
gregory ciotticustomer champion, help scout
respond�quicklyto�trends
It’s easier to get bloggers and journalists to write or share information containing an interesting new angle on something
that was already at the top of their mind.
larry kimfounder & Cto, wordstream
searchmarketing
mobile
social
YOUR�BLOG ’S�GOTTA�ROCK
2 make�sure� it ’s searchabledon ’t�let�your�effort�go�to�waste,
do�proper�keyword�research
Writing awesome content is nice, but not doing proper keyword
research upfront is probably the most common mistake I see.
joost de valkfounder & ceo, yoast
keywordsearch
traffic
SEO research
optimizationranking
term
referrals
a�picture�paints�a�thousand�words,
we ’re�all v isual�creaturescreate
original�images
Far too many blogs use stock photography because they won't take 20 minutes to create an original picture that stands on its own, and
isn't just a title image.david leonhardt
chief seo consultant and writer,seo-writer.com
stock photo
make�images�more�effectivewith�text�overlay
On Pinterest and on other social networks images are often seen in
isolation and the viewer has to make an extra effort to read the text of the pin description to understand it. A simple
text overlay is an easy way to clarify the meaning of the image and can increase
click throughs.
cynthia sanchezfounder, oh so pinteresting
this image isall about
text overlay
invest�in�yourcontent ’s�design
Remember that most of the peoplethat you reach out to are very busy.
That means they won't read every single word of your content. So the better your
content looks the better response you'll get.
brian deanfounder, backlinko
24pt12pt
21 SEO TIPSTechniques You Can Use toGet More search Traffic
36pt
use�images�toattract�traffic
Images not only make your articles more pleasant to read, but they can also help drive a lot of traffic from sites like Pinterest and Facebook.
mitt rayfounder, social marketing writing
WE ’RE�ALL�VISUAL�CREATURES
create�visual�content
I think all bloggers can promote their content more effectively by creating
engaging visuals that encourage interaction via sharing, liking, or
clicking through to see the content. That could be in the form of awesome
photographs or creatively designed graphics included in a post that allow for easy visual sharing. We’ve found that people can easily consume and will consistently respond to content
that has strong visual anchors.
lindsay ostromfounder, pinch of yum & food blogger pro
Start and GrowYour Food Blog
WE ’RE�ALL�VISUAL�CREATURES
relationship �matters
The most effective thing is takingthe time to build real relationships and
not trying to ‘network’ your way to acquire as many links as possible. Real relationships tend to scale better and
you get better results in the long term.
eric siuceo, single grain
build�real�relationships�with�people�first
Your post promotion efforts will be a lot more effective if you build relationships first before asking anyone to share your posts. Saying "Hey, I love your blog - look
at this great post I just wrote!"doesn't usually work well.
ana hoffmanfounder, traffic generation cafe
build�a�loyal�audience
I’m talking about a dependable base of people who genuinely feel like they have some attachment to you or relationship
with you, or who just really like your stuff. Encourage that group, feed them,
nurture them. Make them special.
mark traphagensenior director of online marketing,
stone temple consulting
can’t wait for yournext blog post!
RELATIONSHIP�MATTERS
share�other ’s�content
The Internet is a relationship economy. You have to give to get.
This is definitely a long game, but the payoff is tremendous.
carol lynn riverafounder, web search social
Your followers will appreciate the extra help and the content creators will be pleased to get extra attention,
so it’s a win all around, and then everybody’s more likely to check out your next piece of content.
sophie lizardfounder, be a freelance blogger
8 tips to help youwork fasterthink better
with these
lifehacks
how to get ahealthier bodyin 7 days!
RELATIONSHIP�MATTERS
New blog posts should be shared with the intent of actually sharing and starting discussions, rather than the expectation that just because you posted a link that means I have to click on it. Google+ is a
great place to see this in action.
mike alltonfounder, the social media hat
use�social�media�tonetwork�and�engage�-
not�spam
Mention relevant people andask them to get involved
in the conversation. Make sureto hang around to interactwith those who do respond.
tom ewerfounder, leaving work behind
be�human�onsocial�media
hello@greenman!
RELATIONSHIP�MATTERS
your�target�audienceknowreally, really�understand�your�audience
Revisit your customer profile and see if the
assumptions you made when you first created it still apply. Keep track of
how these things change so you can invest your time and resources into only
promotional tactics that will work for them.megan dougherty
education lead,firepole marketing
Understand your target audience’s most difficult
problem and provide critical information to
solve their problem. This will help them and
solidifies your position as someone who
provides incredible value.
carol amatoonline entrepreneur,
carolamato.com
The process is simple. You create personas to describe a group / sub-group of your target audience
so you would have an idea of their
interests and needs in your industry.
venchito tamponfounder,
digital philippines
wants to amplifyword-of-mouthbut not surewhere to begin
considering toget a referralprogram forher online store
needs helpwith websitedesign
needs helpwith contentmarketing
wants tounderstandemail marketingbetter
Begin by surveying your audience. Ask them what is important to them. What
do they need help with? What keeps them up at night?
melonie doDARofounder & Ceo, top dog social media
Successfully promoting content isa lot easier when you're promoting awesome - and targeted - content.
rae hoffmanceo, pushfire
Match�your�content�tothe�needs�of�your�targeted�audience
Match�your�content�tothe�needs�of�your�targeted�audience
relevantcontent
relevantaudience
KNOW�YOUR�TARGET�AUDIENCE
by�emailget�personal
email�people�thatyou�mentioned
This sometimes works better than just tweeting it at them because it’s more personal and others can’t see that you’ve emailed them. The more
people on your email list who you can notify when you create a new post, the more traction that post will get.
dan norrisco-founder, wp curve
hello
howdy
collect�leads
The most effective way to convert traffic into subscribers is through
the use of a Lead Magnet.The Lead Magnet is an irresistible bribe that gives a specific chunk
of value to a prospect in exchange for their email address.
ryan deissceo, digital marketer
perform targeted d istribution
Start with the low-hanging fruit - people who have already
shared similar content from your competitiors. But it's very important to ensure the quality
of your content matches or exceeds the content from your
competitors.jason acidre
co-founder and ceo, Xight Interactive
share�with�thosewho�have�already
shared�similar�content
send�your�contentto�specific�targets
For our clients we make a list of targets to share our content.
Hopefully we can turn them into advocates. We created what we call
a “client firehose,” which gives us great insight into who similarly publishes the stuff we create, and others who havea general interest in content like ours.
bill sebaldfounder, greenlane seo
@marketer_markcurated #socialmedia wisdomfrom top enterprise expertsow.ly/x2dzw via@awesomemarketingblog
@marketer_mark hello mark!we wrote a post to analyze..
target
reach�out�toinfluencers
Find key influencers on Twitter that would be
particularly interested in your content. Then, reach out to them with a tweet and ask them to review your
content. This works especially well if you mentioned or
referenced that influencer within your content.
jayson demersfounder & ceo,audience bloom
If you run an outreach program to reach out to key influencers in
your industry to promote your content it's important to track
this outreach. One great tool for doing this is Buzzstream.
ian clearyfounder,
razor social
The way ViralContentBuzz works, it’s one of the most unintrusive ways you put your content in front of
eager social media influencers. And you don’t even need to ask them to
share your content because they are there
exactly for that: They want to share your articles.
ann smartyfounder, myblogguest.com
co-founder, viralcontentbuzz
PERFORM�TARGETED�DISTRIBUTION
prioritize�promoters
First, choose the people you link out to wisely. If you have to choose between
linking out to a blogger with an inferior resource but who is very active on a site like inbound.org or a subreddit, choose them over the blogger with a better
resource but who’s less active in promoting other people’s content.
richard marriotfounder, clambr.com
tag/mentionrelevant�people
The next time you share one of your blog posts on social media try
tagging any brands or people that you have mentioned within a status update or you could go as far as to actually ask them (nicely) if they’d
help share your content – if you say awesome stuff about them, chances are they will be happy to help you.
adam connellfounder, blogging wizard
the secret behind@thebloggingwiz’ssuccess revealed
PERFORM�TARGETED�DISTRIBUTION
add�contextwhen�sharing
Instead of dropping a link and leaving, take the time to craft an introduction for the piece you are about to share. Also, every social network serves a
specific purpose. You cannot promote your content on Google+ the way
you would on Facebook.
cendrine marrouatfounder, social media slant
Hey Mark! Here's alink to that idea you said you werelooking for!"
get�as�much�personalexposure�as�possible
Get as much personal exposure as possible. This can be done through many different ways, such as paid advertising, a guest post, interview
or even with your own affiliate program. Of course the ultimate
way is to get exposure for free, as that is where the real value is.
zac johnsonfounder, bloggingtips.com
will blogfor food
PERFORM�TARGETED�DISTRIBUTION
maximise the�potential�ofsocial�media
Ideally, you want to time your content’s publication and
promotional efforts to coincide with your audience’s schedule.
Your content will be much more successful if your audience
finds it when they are most receptive to sharing, linking, etc.
steve webbfounder, web gnomes
take�note�of�timing share�in�more�places
If you go through a lot of effort to create good content, then do yourself
a favor and share it, re-publish it, and pitch it to more places. Good
content deserves to be shared with more people and the best way to do that is to share it in more places.
james clearfounder, jamesclear.com
audienceactivehours
10 27 5 35 54
retweet�for�visibility
We all use social media to increase online visibility but there are certain tools that can magnify your efforts. Justretweet is a platform where it’s members can easily
share content to social media channels including Twitter, Facebook and Google
Plus. Once added to these channels additional people are able to share it
further magnifying your reach.
bill gassettreal estate agent,
sellmyhomeinmetrowestma.com
Most bloggers tweet the same piece of content multiple times. The reason being is that not all of your followers won’t see your content so tweeting and sharing it multiple times helps
increase your overall traffic.
neil patelfounder, quicksprout
co-founder, crazyegg & kissmetrics
tweet #1
tweet #2
tweet #3
11:00aM
1:00PM
3:00PM
retweet
multiple�tweets/shares�at�intervals
MAXIMISE�POTENTIAL�OF�SOCIAL�MEDIA
milk�older�contentfor�their�worth
Don't forget to promote older content. If it's valuable, evergreen content, there
is nothing wrong with re-sharing it months later. You have new followers and subscribers who haven't seen it. And existing fans might have missed
it or might even gain a new perspective from re-reading it.
jimmie lanleyco-owner, ihomeschool network
use�pinterest
Pinterest is still widely underused for bloggers. Bloggers
should have a Pinterest Business account and utilize the analytics on their pins. Rich pins
are also a must for bloggers.
peg fitzpatricksocial strategy head, canva
SHARE
MAXIMISE�POTENTIAL�OF�SOCIAL�MEDIA
http://www.smallbusinessideasblog.com/how-to-promote-your-blogSource:
make� it �happen !aone�step�at�a�t ime
take�action
Every morning, before doing anything else, grab your list of tactics and strategies, look it over, and ask yourself this:
what’s the ONE thing I can do today, right now, that can help me grow my readership? Then
go do it. It’s that simple.
james chartrandfounder, men with pens
ok let’s
do this!
take�action
CRafTED BY
A well-promoted blog is a great way to generate leads and
acquire customers.
Visit ReferralCandy.com to learn how you can use existing
customers to do the same.
REFERRALCANDY