8 (FREE) WAYS TO PROMOTE CONTENT AND BOOST YOUR BLOG TRAFFIC

2,000,000new blog posts are written every single day.

Getting your content seen and standing out from everything else is

arguably the hardest but most critical part of starting a blog.

#1. GUESTBLOGGINGWriting articles for other popular blogs in your niche is a great way to make a name for yourself.

1. Finding Relevant Blogs

You need to look for blogs that have the same target audience as you and that accepts guest posts. You can go through popular blog directories such as Blogarama to find popular blogs within your niche.

2. Coming up with an idea

Next, you need an idea worthy of being posted on their blog. Look through their recent content to see what kind of posts performed well for them and start with that. Also make sure that your idea is original - people want fresh and trendy content.

3. Pitching your idea

Once you have your post idea, it’s time to email the writer of the blog you’re trying to write for. You should interact with this person on social media and on their blog beforehand so that they recognize you. Then, pitch your idea and make it sound great. Make sure to keep your email short and straight to the point.

EXAMPLE

Sample Guest Blogging Pitch Email

This template gives you a good idea of what your email should look like.

Remember to also summarize your post ideas with a couple of bullet points covering the core components of the article.

#2. BEING ACTIVE ON SOCIAL MEDIASocial media is one of the most powerful ways to promote your content online.Here’s what you should keep in mind:

Completing Your Profile

You should have a completed profile with a bio that links back to your website, and nice display pictures.

Knowing Your Target Audience

To get attention from your target audience, you need to be talking about subjects that interest them. Research your target audience and keep up to date with the trends in your niche.

Engaging With Influencers

Interact with people in your niche. The more social you are, the more people will share and like your content, hence getting more exposure to your blog. Retweet interesting blog posts, reply to people’s tweets etc.

How Does Email Outreach Work?

Basically, you email people with the same target audience as you and ask them to share your content or give you a link back to your site.

#3. REACHING OUT TO TOP INFLUENCERS BY EMAIL

Finding Influencers...

You should already have identified the top influencers in your niche. You should always interact with them through their social media or by commenting on their blog. If someone recognizes you, they’re much more likely to be willing to helping you.

EMAIL OUTREACHis one of the best ways to get your content seen if done right.

Here’s what you need to know:

Do Something for Them Beforehand

Don’t just expect people to want to share your content without you doing something for them first. You can:

▫ Share their posts▫ Link out to their

blog▫ Mention them in

your posts▫ etc...

Personalize Your Email

Bloggers get tons of automated outreach emails. If you don’t want your email to be deleted right away, you have to make it stand out by personalizing it. This could be asking a question, complimenting their work or anything that is personal to them.

Feature Bloggers In Your Content

A great way to get tons of share on a post is to link out to relevant posts in your article and then email those bloggers to let them know you talked about their content in your post (and ask them to share it).

EXAMPLE

Successful Outreach Email

This is a great example of a successful email outreach. The personalization is great and the email is straight to the point.

Not surprisingly, the content was shared by 4 out of 8 of the people this was sent to.

Setting Up Your Signature

Your signature on forums is showcased under every post or comment that you write on that forum. This is the best place for you to promote your blog: create a signature that will get seen and that convinces readers to visit your blog.

Answering Relevant Questions

Help wherever you can and participate in topics. Your signature is under everywhere your post so even doing this can get your traffic. Whenever relevant, you can also link out to your blog.

Make Friends

When you have friends that can help you, promoting your content isn’t so hard. Network and meet other people in your niche on these forums.

#4. BEING ACTIVE ON POPULAR FORUMS IN YOUR NICHEis one of the best ways to get your content seen if done right. Here’s what you need to know:

“Your network is your net worth.

- John Chow

#5. MAKING YOUR CONTENT MORE SHAREABLEUsing the free SumoMe Plugin for Wordpress, you can make your content more shareable:

Share Buttons

You see these onevery blogbecause they are essential and veryefficient.

Absolutemust-have.

Image Sharer

What this basically does is provides the option to share an image when it’s hovered over. If you have a lot of images in your blog posts, this is also a must have.

Highlighter

Highlighter is a great feature that lets select parts of your content for easy sharing. If you have a lot of statistics or interesting facts in your content, this can really help you get more social shares.

Pick a Topic Relevant to Your Blog

You need to create presentations relevant to your niche. Otherwise, people won’t be interested in visiting your site and you won’t drive traffic.

#6. CREATING SLIDESHARE PRESENTATIONS

Making Your Presentation Visually Appealing

A great way to create visually appealing presentations is by using free Google Slides templates available on the web. It’s important that your presentation looks good and professional.

I’m sure you know what Slideshare is if since you’re reading this. Slideshare gets more than 60 million unique visitors each month - uploading presentations like this one is a powerful way to drive traffic to your blog.

#7. ANSWERING QUESTIONS ON QUORAQuora is the biggest online community for asking questions and “promoting knowledge”.

Here’s how you can use it to drive traffic to your blog:

1. Completing Your Profile

Make sure you have a complete profile including a link to your blog. You should also write an attention-catching bio so that people are tempted to visit your blog.

2. Following Topics

Then, you can follow all the topics relevant to your blog. This way, you can get all the latest questions and conversations right in your feed.

3. Answering Questions

Provide as much value and knowledge as you can in your questions. The better your answer, the more attention your will get. If applicable, link back to some of your blog content to answer their question.

What Are Blog Directories?

Blog directories basically categorize blogs and post it online. Not only can they help you refer traffic, they also give you a quality backlink which helps your search engine rankings.

#8. SUBMITTING YOUR BLOG TO DIRECTORIES

Popular Directories:

▫ EatonWeb▫ Jayde▫ Blogarama▫ SuperBlog

Directory▫ Bloggapedia▫ Blog Flux▫ BlogCatalog▫ Dmoz

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