9 principles for influencer marketing
DESCRIPTION
Based on the influencer marketing programs our awesome customers have built, we analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them.TRANSCRIPT
THINK BEYOND DEMOGRAPHICSMOMMY BLOGGERS & TECH BLOGGERS WON’T CUT IT. LOOK FOR INFLUENCERS BASED ON THEIR INTERESTS & PASSIONS.
UNDERSTANDTHEIR COMMUNITYINFLUENCERS ARE INFLUENTIAL BECAUSE THEY’VE BUILT AN AUDIENCE. HELP THEM SERVE THEIR AUDIENCE & YOU WIN.
DE-EMPHASIZE PRIMARY REACHINFLUENCER MARKETING SCALES BY BUILDING QUALITY RELATIONSHIPS WITH SELECT PEOPLE & REACHING SECONDARY AUDIENCES.
CREATE EXPERIENCESINSTEAD OF PUSHING YOUR NEWS, CREATE EXPERIENCES FOR YOUR INFLUENCERS SO THEY HAVE SOMETHING TO REACT TO & SHARE.
PLAY THE LONG GAMETHE VALUE OF YOUR INFLUENCER RELATIONSHIPS GROWS OVER TIME. INVEST IN EARNING TRUST & SUSTAINING CONNECTIONS.
TAILOR YOUR STRATEGYINFLUENCER MARKETING IS NOT DIRECT MAIL 2.0. CUSTOMIZE YOUR APPROACH BASED ON THE INDIVIDUAL PERSON.
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FUNDAMENTALLY HUMANINFLUENCERS ARE NOT EMPTY AMPLIFICATION VESSELS. TREAT THEM WELL & FOCUS ON THEIR UNIQUE PASSIONS, INTERESTS & PERSONALITIES.
PROVIDE HIGH VALUEFAR FROM PITCHING, FIND OPPORTUNITIES FOR YOUR COMPANY TO ENRICH THE WORK OF YOUR INFLUENCERS.
STRIVE FOR RELATIONSHIPSWHEN YOU BUILD A RELATIONSHIP WITH AN INFLUENCER, YOU UNLOCK THEIR POTENTIAL VALUE.
