9 ways-to-use-linked in-for-prospecting

9 WAYS TO USE LINKEDIN

FOR PROSPECTING & BUSINESS DEVELOPMENT

Everything you need to be successful on LinkedIn. Key statistics,

professional approaches to networking and much more.

https://www.makesbridge.com/

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[email protected] | 1-866-991-7227

9 Ways to Use LinkedIn for Prospecting

Table of Content

Executive Summary 2

Why LinkedIn is Essential for Your Business 3

LinkedIn Statistics 4

LinkedIn Population- Geographical Distribution 5

9 Ways to Use LinkedIn for Prospecting & Business Development 6

Conclusion 13

About Makesbridge 14

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Executive Summary

LinkedIn is a business-oriented social networking service,

which is primarily used for professional networking.

LinkedIn was founded by Reid Hoffman, Allen Blue, Konstantin

Guericke, Eric Ly and Jean-Luc Vaillant in the living room of co-

founder Reid Hoffman in 2002, while the site was officially

launched on May 5, 2003. Headquartered in Mountain View,

California; LinkedIn has more than 7,600 full-time employees

with offices in 30 cities around the world.

The site has the world’s largest professional network on the

Internet with more than 364 million members in over 200

countries and territories. According to the official release,

75% new memberships (in 2015) came from outside of United

States.

Info Source: https://press.linkedin.com/about-linkedin

However, we have to acknowledge that not every

professional is using LinkedIn efficiently. There is

much more than mere connecting and status sharing

as LinkedIn can work as engine of growth for your

business.

See, you can’t ignore the following.

What to do then?

In this guide, we’ll help you discover some innovative

and professional ways to enhance your business

outreach and accelerate growth with LinkedIn.

https://press.linkedin.com/about-linkedin

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Chapter 1

Why LinkedIn is Essential for Your Business?

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Statistics Tell Us Why LinkedIn Can’t Be Ignored.

364 million UsersPresence in

200 countriesAvg user has 240

connections.

More than 3 Million companies Use LinkedIn

91% B2B marketers use it for content

distribution.

93% B2B marketers use it for lead generation

65% companies have acquired a customer

via LinkedIn

Avg age of LinkedIn User is 44

Avg Household income of a user is $110,000

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9 Ways to Use LinkedIn for Prospecting & Business Development

Chapter 2

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With more than 5 million company profiles as of late

2014, you have to play to win on LinkedIn, or get left

behind. Aside from keeping up an all-star personal

profile, you also need a LinkedIn company page to

increase the brand image to association members,

distributors, customers and others.

A LinkedIn page also gives you a chance to highlight

your services, leadership qualities and your workers to

enhance your external credibility and community. In

addition, people searching for products and services in

your niche may also find it in search results.

Hence, consider your company page as your website

and provide comprehensive info, specifically about the

following:

History and background

Products & Services

News, Updates & Offers

Milestones and achievements

Create a LinkedIn Company Page:

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One of the most important things about generating

sales is knowing how to find your client. LinkedIn’s

advanced search feature gives you a chance to filter

results by industry, company size, demographic,

position and other information. This will save you

much more time than if you have to look up the names

of your potential clients and prospects.

If you feel that you have some extra money to invest

in this, you may want to consider signing up for the

premium option, which will enable you to reach more

and qualified leads. The rule is; get quality data if you

need quality results.

Take Benefit from Advance Search:

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LinkedIn is a professional networking site which means that it should be used to show your educational and

professional background. Consider posting articles that show your expertise or that portray you as an insider in your

industry. It can be a great source of content marketing. With LinkedIn Pulse, you can not only learn about latest

happenings in the market but also can contribute your articles. They help in spreading positive word of mouth as

well as attract traffic to your website.

LinkedIn Pulse offers publishing and distribution facility that can be more than a blessing. You can download its app

for better connectivity and also use it for writing your posts, sharing news stories and releases.

Use LinkedIn for Content Marketing:

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Before sending a request to someone, verify they are

legit by looking at their profile. The key variables to

consider include a professional picture, a profile

having a minimum of 150 connections, and a summary

of their career history.

Without having these three elements, it is possible

that the person you are going to connect with does

not use LinkedIn all the time. So, think twice before

sending a connection request.

We recommend you to add a personal note, create

professional message and reach out with a shared

objective of networking. It’ll work!

Your message should also have a compliment or

reference of engagement too. For better results,

update your profile regularly and ensure it looks

professional.

Make Quality Connections:

4

List building is a daunting task in email marketing.

Businesses run campaigns for opt-in, purchase lists,

exchange them, and use a range of tactics to refine their

list. If you use some marketing automation platform, it

must have a feature of integrating your system with

LinkedIn.

Even if you don’t have that integration available, just

export your contacts in Microsoft Excel sheet and build a

separate list. Give it a separate name for identification and

use it for email drips.

We don’t encourage spamming but advise you to send out

your corporate content and literature to potential leads on

LinkedIn. Here comes the importance of your contact list,

which makes LinkedIn even more important. Here, use

LinkedIn Premium and advance search options to dig

deeper and earn better results.

Use LinkedIn for Drip Campaigns:

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Technorati reports that 31% of clients are influenced

by blog posts. Thus, it shows potential for each small

business to post articles on their blog, their website

and on LinkedIn to reach and connect with their

audience.

It could be the same content on every platform, since

you will be connecting with diverse audiences on

every site. Blogging is a new content networking tool

and will help enhance your credibility and build your

business message’s reach when others share it on

their network.

As noted above, your posts on Pulse about anything

about your company, products, industry news, trends,

surveys, and best practices. They’ll earn you credibility

on the subjects and may also invite some to become

your customers.

Use it for Blogging:

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Study indicates that since the redesign of LinkedIn, the

website is experiencing a whopping 200% more

engagement.

LinkedIn is not a place to post coupons for your small

business. The social contract here is to use LinkedIn to

add to your positioning. Send a minimum of 6

messages daily between 6AM to 12AM to expand your

company’s exposure to your followers and your 2nd

and 3rd-level connections (i.e., the followers of your

followers and their followers).

Share a mixture of quotes, blog posts, news story, and

company announcements.

Daily Status Updates:

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Dimensional Research reports that positive

endorsements, similar to those on Yelp and Amazon,

influences around 88% of purchase decisions.

LinkedIn endorsements are similar to those of Yelp

and Amazon. Reviews of your business can be used as

personal endorsements to build your small business’s

reputation.

Interestingly, these endorsements are available not

only for the individuals and professionals but also for

the business pages. If your page receives higher level

of endorsements in your niche, it is considered

credible and may prompt people to buy your products

or services.

Secure Endorsements:

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Upgrade all current marketing efforts with a tagline,

urging your prospect and current clients to join your

LinkedIn Group: direct mail, email campaigns,

employee email signatures, business cards, also

making sure there is a link on your site to the LinkedIn

Group.

LinkedIn is an amazing way to create traffic to your site

and boost your website search engine optimization

efforts. Make sure to ask your employees to add your

site to their own LinkedIn profile – this gives quality

and relevant links which helps you rise in search

engine rankings.

Groups and Ad Ons:

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Prospects are always searching for the information about companies, products and

services they need. When you pick up LinkedIn and create your profile/company page

there; it gives you more exposure and visibility to your business, products or services.

LinkedIn allows company pages to have followers. This will allow your page followers to

be able to keep in track of your company news, updates and announcement.

It’s hoped that the given set of suggestions will help you get more business from LinkedIn

and maintain your presence on one of the key digital platforms.

CONCLUSION

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Makesbridge is a multi-tasking marketing automation platform that offers email marketing, sales automation, mass

emails, nurture tracks, tight integration with CRM/Salesforce, prospect tracking, Keyword/SEO analysis, and deep

campaign analytics.

Pay As You Go. No Minimums, No Annual Contract, and No Upfront Cost.

A Makesbridge Presentation | www.makesbridge.com | [email protected] | 1-866-991-7227

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