linked in prospecting, may 2014

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Prospecting with May 2014 Edition @JamesHutto with @ValeoMarketing

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Presentation for Commercial Advisors in Memphis, TN on May 13, 2014.

TRANSCRIPT

Page 1: Linked in prospecting, may 2014

Prospecting with

May 2014 Edition !!!!!!!!!!

@JamesHutto with @ValeoMarketing

Page 2: Linked in prospecting, may 2014

Table of ContentsA QUICK LOOK INTO THE PRESENTATION

GOBACKOR CHOOSE A CHAPTER

Intro

Agenda

Step 1: Be Awesome (with your profile)

Step 3: Connect (rinse & repeat)

Step 4: Be a pro

Step 2: Learn how to look

Page 3: Linked in prospecting, may 2014

300M members

100M in the U.S.

May, 2014

Page 4: Linked in prospecting, may 2014

300M members

100M in the U.S.

May, 2014

Page 5: Linked in prospecting, may 2014

2New Members Every Second

May, 2014

Page 6: Linked in prospecting, may 2014

We all need LEVERAGE

Page 7: Linked in prospecting, may 2014

Be Awesome

(with your profile)

Step 1

Learn how to look

Step 2

+

OUR AGENDA.

Connect (rinse, repeat)

Step 3

+ Be a pro

Step 4

+

Page 8: Linked in prospecting, may 2014

BE AWESOME.(with your profile)

Creating a great personal brand is no different than any other kind of marketing.

!

It’s just telling a good story.

Page 9: Linked in prospecting, may 2014

BE AWESOME.(with your profile)

• Photo is key!• 1st person profile !• Work History!• Education !• Recommendations!

Page 10: Linked in prospecting, may 2014

BE AWESOME.(with your profile)

Page 11: Linked in prospecting, may 2014

BE AWESOME.(with your profile)

Page 12: Linked in prospecting, may 2014

ONE GREAT BENEFIT.

Page 13: Linked in prospecting, may 2014

Social Proof is crucial

Page 14: Linked in prospecting, may 2014
Page 15: Linked in prospecting, may 2014

Know what works even better?

Give to get.

Page 16: Linked in prospecting, may 2014
Page 17: Linked in prospecting, may 2014
Page 18: Linked in prospecting, may 2014

Get a Strong Company Presence

(passes baton to marketing)

Page 19: Linked in prospecting, may 2014

Be Awesome

(with your profile)

Step 1

Learn how to look

Step 2

+

OUR AGENDA.

Page 20: Linked in prospecting, may 2014

LEARN TO LOOK.

Page 21: Linked in prospecting, may 2014
Page 22: Linked in prospecting, may 2014

This is where knowing your targets!

pays off

Page 23: Linked in prospecting, may 2014
Page 24: Linked in prospecting, may 2014

Be Awesome

(with your profile)

Step 1

Learn how to look

Step 2

+

OUR AGENDA.

Connect (rinse, repeat)

Step 3

+

Page 25: Linked in prospecting, may 2014

CONNECT.Use Groups to connect with prospects and partners

• Join up to 50 • Connect with members • Message other members

Page 26: Linked in prospecting, may 2014
Page 27: Linked in prospecting, may 2014
Page 28: Linked in prospecting, may 2014

CONNECT.Use Groups to connect with prospects and partners

Here again: the challenge is to know your prospects. !

What groups are they in?

Page 29: Linked in prospecting, may 2014
Page 30: Linked in prospecting, may 2014

Be Awesome

(with your profile)

Step 1

Learn how to look

Step 2

+

OUR AGENDA.

Connect (rinse, repeat)

Step 3

+ Be a pro

Step 4

+

Page 31: Linked in prospecting, may 2014

BE A PRO.Use templates to copy/paste 

Use Evernote to store templates that you can copy and paste from to save time!!This let’s you iterate on them over time, and I have different messages for different audiences. !!

Remember: LEVERAGE!

Page 32: Linked in prospecting, may 2014

BE A PRO.Use LinkedIn to find an email addresses, then email directly

3 reasons why I sometimes prefer this: !!

1) LinkedIn requests are easy to ignore!!

2) If you send too many invites, your account can get put on probation !!

3) LinkedIn messages can’t be tracked (unless you’re on Pro)

Page 33: Linked in prospecting, may 2014
Page 34: Linked in prospecting, may 2014

How’s it work? Here’s my secret sauce:

GMAIL !+RAPPORTIVE (plugin for Gmail)!+YESWARE! (plugin for Gmail)!! ! ! ! ! ! != Trackable Emails and the ability to find an email address for almost anyone

Page 35: Linked in prospecting, may 2014
Page 36: Linked in prospecting, may 2014

See exactly how it’s done here:!https://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/

Page 37: Linked in prospecting, may 2014

GMAIL Plugins can give you some high-powered functionality:!!Reminders that put an email back in your inbox if someone fails to respond. !!A tracking report that shows you every time they open your email.!!

Remember: LEVERAGE!

Page 38: Linked in prospecting, may 2014

Forget about wondering if its time to follow up, or whether they’ve read your message. !Know everything instead.

Page 39: Linked in prospecting, may 2014

BE A PRO.Manage Your email preferences (for your own sanity) 

Page 40: Linked in prospecting, may 2014

BE A PRO.Manage Your email preferences (for your own sanity) 

Page 41: Linked in prospecting, may 2014

BE A PRO.Manage Your email preferences (for your own sanity) 

Page 42: Linked in prospecting, may 2014

Table of ContentsA QUICK LOOK INTO THE PRESENTATION

GOBACKOR CHOOSE A CHAPTER

Intro

Agenda

Step 1: Be Awesome (with your profile)

Step 3: Connect (rinse & repeat)

Step 4: Be a pro

Step 2: Learn how to look