90 sec deck: why is branding important for small businesses?
Post on 19-Oct-2014
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DESCRIPTION
90 Sec Decks is a series of presentations that neatly and clearly break down major marketing concepts for your consumption in 9 slides or less. All of the presentations are provided under a Creative Commons Attribution 3.0 Unported License, so by all means download, modify, share and enjoy! All I ask in return is an acknowledgement link.TRANSCRIPT
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
Why is Branding Important?
Smart marketing in 9 slides or less
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
Most small businessesrely on just oneadvantage:
LOCATION
Image by Samuel Mann
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
Which is fine, so long as you’re the onlygame in town.
This is called a “Local Monopoly”
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
But if a comparable competitor moves in,customers will choose whichever productis lower-priced.
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
A price war erupts, permanently eroding profits. This iscalled Commoditization.
(There are nowinners in this
scenario)
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
Branding counters this downward spiralby explaining why your product is unique.
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
Branding communicates value beyond theprice tag.
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
And branding forges an emotional bondwith your customers that enhancesloyalty.
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
Tired of pointless price wars?
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
Fight the commoditization of yourbusiness with branding!