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Page 1: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

9721 Executive Center Dr. North, Ste. 200, St. Petersburg, FL 33702

Page 2: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

STATION PROFILE

92.5 MAXIMA is the first and strongest Spanish FM station

in the Tampa, Clearwater, St. Petersburg market and the

#1 choice for Hispanic listeners of all ages! The signal

thoroughly covers the metro and outlying areas servicing

all Hispanics in the Bay Area.

92.5 MAXIMA is the voice of and gateway to Tampa’s

thriving Hispanic population of nearly 637,000.

(Source: 2010 Census Bureau, Population Estimate

Program)

The station format Spanish Hits playing the latest hot titles

from artists like Shakira, Marc Anthony, Pitbull, Prince

Royce, Alejandro Sanz, Don Omar, Juan Luis Guerra,

Daddy Yankee, Aventura, Pitbull and more!

92.5 MAXIMA appeals to the entire Hispanic market not a

specific segment (i.e. Mexican, Cuban, Dominican,

Columbian, etc).

Call Letters: WYUU

Dial Position: 92.5 FM

Signal strength: 50,000 watts

Coverage: Tampa Bay Metro area, as well as the TSA

reaching Hillsborough, Pinellas, Pasco, Manatee,

Sarasota and Polk Counties

Primary Demo: Adults 18-49

Secondary Demo: Adults 25-54

Page 3: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

TOP

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ZIP

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Page 4: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,
Page 5: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

2010 2013

United States United States

Estimate Estimate

Hispanic or Latino: 50,740,089 53,986,412

Mexican 32,929,683 34,586,088

Puerto Rican 4,691,890 5,138,109

Cuban 1,873,585 2,013,155

Dominican (Dominican Republic) 1,508,871 1,757,961

Central American: 4,434,426 4,802,410

Costa Rican 130,697 136,735

Guatemalan 1,156,861 1,303,379

Honduran 730,227 779,358

Nicaraguan 383,896 388,895

Panamanian 172,950 179,741

Salvadoran 1,829,798 1,974,870

Other Central American 29,997 39,432

South American: 3,049,280 3,260,031

Argentinean 236,558 249,342

Bolivian 114,345 116,699

Chilean 139,245 150,745

Colombian 961,223 1,055,751

Ecuadorian 650,348 683,364

Paraguayan 20,683 25,618

Peruvian 598,671 636,694

Uruguayan 60,184 54,836

Venezuelan 242,120 250,941

Other South American 25,903 36,041

Other Hispanic or Latino: 2,252,354 2,428,658

Spaniard 694,494 759,781

Spanish 482,072 505,254

Spanish American 48,810 21,540

All other Hispanic or Latino 1,026,978 1,142,083

Estimate Hispanic Population

Approximate 6.01% Growth

Source: American Fact Finder – United States Census; Annual Estimates of the Resident Population by Sex, Race, and Hispanic Origin for the United States, States, and Counties:

April 1, 2010 to July 1, 2013 2013 Population Estimates;

Page 6: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060

Sex, Hispanic origin, and race 1 (Resident population as of July 1)

2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

BOTH SEXES 321,369,000 334,503,000 347,335,000 359,402,000 370,338,000 380,219,000 389,394,000 398,328,000 407,412,000 416,795,000

.One race 313,114,000 324,865,000 336,170,000 346,571,000 355,706,000 363,637,000 370,701,000 377,357,000 383,997,000 390,772,000

.White 248,369,000 255,357,000 261,825,000 267,459,000 271,981,000 275,447,000 278,153,000 280,503,000 282,843,000 285,314,000

.Black 42,456,000 44,590,000 46,725,000 48,768,000 50,678,000 52,485,000 54,244,000 56,007,000 57,817,000 59,693,000

.AIAN 4,005,000 4,242,000 4,475,000 4,694,000 4,895,000 5,074,000 5,232,000 5,370,000 5,494,000 5,607,000

.Asian 17,538,000 19,869,000 22,278,000 24,726,000 27,175,000 29,603,000 31,997,000 34,359,000 36,686,000 38,965,000

.NHPI 746,000 806,000 866,000 923,000 977,000 1,028,000 1,075,000 1,118,000 1,157,000 1,194,000

.Two or More Races 8,255,000 9,639,000 11,165,000 12,831,000 14,632,000 16,582,000 18,693,000 20,971,000 23,415,000 26,022,000

.Race alone or in combination: 2 0 0 0 0 0 0 0 0 0 0

.White 255,682,000 263,969,000 271,873,000 279,081,000 285,312,000 290,635,000 295,360,000 299,896,000 304,585,000 309,567,000

.Black 46,126,000 49,052,000 52,081,000 55,121,000 58,132,000 61,158,000 64,260,000 67,499,000 70,916,000 74,530,000

.AIAN 6,618,000 7,071,000 7,526,000 7,968,000 8,386,000 8,777,000 9,146,000 9,497,000 9,837,000 10,169,000

.Asian 20,534,000 23,380,000 26,358,000 29,426,000 32,550,000 35,709,000 38,891,000 42,099,000 45,331,000 48,575,000

.NHPI 1,486,000 1,631,000 1,784,000 1,940,000 2,098,000 2,257,000 2,420,000 2,586,000 2,755,000 2,929,000

.NOT HISPANIC 264,615,000 270,952,000 276,895,000 281,939,000 285,795,000 288,593,000 290,750,000 292,778,000 295,063,000 297,750,000

.One race 258,022,000 263,275,000 268,019,000 271,761,000 274,217,000 275,504,000 276,027,000 276,293,000 276,690,000 277,374,000

.White 198,354,000 199,400,000 199,867,000 199,403,000 197,810,000 195,197,000 191,919,000 188,419,000 185,039,000 181,930,000

.Black 39,782,000 41,594,000 43,404,000 45,118,000 46,694,000 48,162,000 49,580,000 51,006,000 52,482,000 54,028,000

.AIAN 2,359,000 2,432,000 2,499,000 2,555,000 2,597,000 2,623,000 2,637,000 2,641,000 2,641,000 2,637,000

.Asian 16,978,000 19,255,000 21,608,000 23,999,000 26,389,000 28,756,000 31,090,000 33,391,000 35,659,000 37,879,000

.NHPI 549,000 595,000 641,000 685,000 726,000 765,000 802,000 836,000 869,000 900,000

.Two or More Races 6,593,000 7,678,000 8,876,000 10,178,000 11,578,000 13,089,000 14,723,000 16,485,000 18,372,000 20,376,000

.Race alone or in combination: 2 0 0 0 0 0 0 0 0 0 0

.White 204,188,000 206,256,000 207,854,000 208,626,000 208,368,000 207,201,000 205,493,000 203,691,000 202,134,000 200,963,000

.Black 42,697,000 45,140,000 47,665,000 50,174,000 52,623,000 55,054,000 57,533,000 60,124,000 62,866,000 65,773,000

.AIAN 4,257,000 4,449,000 4,637,000 4,810,000 4,960,000 5,087,000 5,199,000 5,303,000 5,406,000 5,507,000

.Asian 19,513,000 22,224,000 25,053,000 27,960,000 30,906,000 33,872,000 36,847,000 39,835,000 42,832,000 45,822,000

.NHPI 1,132,000 1,239,000 1,352,000 1,466,000 1,578,000 1,691,000 1,805,000 1,920,000 2,037,000 2,155,000

.HISPANIC 56,754,000 63,551,000 70,440,000 77,463,000 84,543,000 91,626,000 98,644,000 105,550,000 112,349,000 119,044,000

.One race 55,092,000 61,590,000 68,150,000 74,810,000 81,490,000 88,133,000 94,674,000 101,064,000 107,307,000 113,398,000

.White 50,015,000 55,957,000 61,959,000 68,056,000 74,171,000 80,250,000 86,233,000 92,084,000 97,803,000 103,384,000

.Black 2,675,000 2,997,000 3,321,000 3,650,000 3,984,000 4,323,000 4,664,000 5,002,000 5,335,000 5,665,000

.AIAN 1,645,000 1,810,000 1,975,000 2,139,000 2,298,000 2,451,000 2,595,000 2,729,000 2,854,000 2,970,000

.Asian 560,000 614,000 670,000 727,000 786,000 847,000 908,000 968,000 1,027,000 1,086,000

.NHPI 197,000 211,000 225,000 238,000 251,000 262,000 273,000 282,000 288,000 293,000

.Two or More Races 1,663,000 1,961,000 2,289,000 2,653,000 3,054,000 3,493,000 3,970,000 4,486,000 5,043,000 5,646,000

.Race alone or in combination: 2 0 0 0 0 0 0 0 0 0 0

.White 51,494,000 57,713,000 64,019,000 70,455,000 76,943,000 83,434,000 89,867,000 96,205,000 102,451,000 108,605,000

.Black 3,429,000 3,912,000 4,416,000 4,947,000 5,509,000 6,103,000 6,727,000 7,375,000 8,050,000 8,756,000

.AIAN 2,361,000 2,623,000 2,889,000 3,158,000 3,426,000 3,690,000 3,947,000 4,194,000 4,432,000 4,662,000

.Asian 1,021,000 1,157,000 1,305,000 1,467,000 1,644,000 1,837,000 2,044,000 2,264,000 2,499,000 2,753,000

.NHPI 354,000 392,000 432,000 475,000 519,000 567,000 616,000 666,000 719,000 774,000

Estimated Hispanic Population Increase in the United States

Source: http://www.census.gov/population/projections/data/national/2014/summarytables.html Table 10

Approximate 18% increase 2015 to 2020

Page 7: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Estimated Hispanic Population Increase 2010 – 2013 in Tampa Bay

2010 Total 653,466

(16.9 % of the entire population)

2013 Total 720,906

(26% of the entire population)

Approximate 10% increase

2011-2013 American Community

Survey 3-Year Estimates Total Hillsborough Manatee Pasco Pinellas Polk Sarasota

Percentage Estimate Estimate Estimate Estimate Estimate Estimate

Hispanic or Latino 327,255 50,772 59,378 78,180 114,750 32,464

Mexican 27% 63,986 28,552 11,136 22,040 44,934 11,252

Puerto Rican 30% 102,258 6,757 23,346 23,833 37,785 5,591

Cuban 17% 72,705 3,907 8,376 10,331 11,305 5,986

Dominican (Domican Republic) 4% 13,882 933 2,808 2,585 4,132 1,258

Central American 6% 23,035 4,690 2,967 3,243 5,859 2,811

South American 10% 34,546 4,106 6,507 11,526 7,302 4,694

Other Hispanic or Latino 5% 16,843 1,827 4,238 4,622 3,433 872

Page 8: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Too Big to Ignore in Tampa 89% Hispanic population growth over the last decade!

Source: Tampa Census Population Growth. 2000 v 2010.

17.6%

88.6%

10.1%

Total Population Hispanic Population Non-Hispanic Population

Page 9: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

23.8%

62.7%

70.6%

71.3%

95.4%

109.6%

112.4%

131.9%

170.2%

178.2%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%120.0%140.0%160.0%180.0%200.0%

Hardee County, Florida

Highlands County, Florida

Hillsborough County, Florida

Pinellas County, Florida

Manatee County, Florida

Citrus County, Florida

Sarasota County, Florida

Polk County, Florida

Hernando County, Florida

Pasco County, Florida

2000-2010Source: Census 2000, Census 2010 Data, Tampa DMA Counties; Hispanic Population

All of Greater Tampa Experienced Hispanic Growth

Page 10: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

The Tampa Hispanic Consumer • They are younger

• They are Home Owners

• They live in larger households

• They speak Spanish in the home of Tampa Hispanics speak

Spanish at home. 63%

of Hispanics in Tampa live in households with 3+ Persons vs. 48% for non Hispanics

66%

of Hispanic’s in Tampa own their own home 44%

The average age of the Tampa Hispanic is 39 years vs. 47 years for non Hispanics. 39 yrs

Source: Tampa Scarborough Release 3 2012, 18+

37,500 of Hispanic’s in Tampa have used legal services in the past year.

Page 11: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

When considering reaching the Hispanic Market, you have options. The choice is “clear”!!

All Spanish Language Radio Stations

297,700 176,600

Source: Nielsen Tampa, Jun-Aug 2015 PPM; Mon-Sun 6a-mid Cume Persons 18+

We reach 59% of All Spanish Radio Listeners!!

WEEKLY REACH

CALL LETTERS DIAL NAME FORMAT ADULTS 18+

WYUU-FM 92.5 92.5 MAXIMA SPANISH ADULT CONTEMPORARY 176,600

WAMA-AM 1550 LA LEY MEXICAN 28,100

WQBN-AM 1300 LA 1300 BROKERAGE 24,100

WTMP-FM 96.1 LA MEXICANA MEXICAN 20,900

WGES-AM 680 GENESIS CHRISTIAN 17,800

WMGG-AM 1470 MEGA CLASICA SPANISH ADULT CONTEMPORARY 15,700

WLCC-AM 760 RADIO LUZ CHRISTIAN 14,500

Page 12: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

92.5 Maxima versus TV in the Hispanic Marketplace Weekly Cume Audience Monday-Friday Dayparts

Source: Oct-Dec 2014. TV Data: Scarborough: Aug’13-Jul’14 Merged with Nielsen Oct –Dec 2014; Adults 18+This report is updated yearly.

43600 43400 37100

73800

82900

71000

93900 93400

80000

105300 106200

86000

0

20000

40000

60000

80000

100000

120000

M-F 3P-7P M-F 10A-3P M-F 6A-10A

WMOR-TV WRMD-TV WVEA-TV WYUU-FM

Adults 18+

Page 13: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Are you having a tough time recruiting bilingual or retaining

qualified workers? When it comes to building a strong workforce, it’s not just about hiring … it’s about Retention!

Placing your Recruitment Ad Online? 92.5 MAXIMA-FM reaches approximately 230,000 Adults weekly. How many Adults are seeing your ad online? Placing your Recruitment Ad in Newspaper? Newspaper classifieds have been around for over 50 years. How many things do we do the same way we did 50 years ago? Not many. The advanced technology of recruitment is here today! It’s called radio! Consider 92.5 MAXIMA-FM 92.5 MAXIMA-FM certainly reaches the bilingual workers you are looking for. We are the first and strongest Latin FM radio station in Tampa Bay. Were you aware that 1 in every 4 in Tampa Bay is Hispanic? Additionally, radio recruiting may help companies with their compliance with American’s with Disability Act of 1990; EOE, age discrimination. “It is unlawful for a covered entity to discriminate on the basis of disability against a qualified individual in regard to Recruitment, advertising and job application procedures”. Restrictions: Starting in July 1994, any company with a minimum of 15 employees must comply with this act. Fines: $50k for a small business and up to $300k for a large company. Are you completely complying with the law with Online and Newspaper? Radio has that extra compliance element you are missing and we will provide an affidavit of the script/dates/times your ad aired which will stand in Court.

Page 14: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

WEEKDAY LINEUP

Any of our On-Air Talents can endorse your business. You will pay $20 more for each commercial that is read LIVE during their daypart. All other commercials out of their daypart will be recorded. Plus $200 weekly for talent fee or $600 for the entire month (regardless if it’s a 4-week or a 5-week month).

Page 15: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Juan Pastrana known as DJ Ñeko has over

10 years of experience on the airwaves. He

began his career with Mega Communications

in Tampa on Mega 820am where he was an

on air talent and began the first urban music

show El Sandungueo.

Due to the success of El Sandungueo he was

given the opportunity to work in New York City

where he became a popular on-air personality

for La Kalle 105.9 owned by Univision Radio.

After three years of success in the Big Apple,

he returns to his original home Tampa Bay

and is now on MAXIMA-FM on the Morning

Show.

Ñeko is one of the best when it comes to

bringing the party at nightclubs. You can see

him at Whiskey North on Fridays and

Saturday nights Green Gators.

DJ ÑEKO MON-FRI 6A-10A

Page 16: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Nandy Dávila is one of Tampa’s most respected DJ’s. He started

his career in the mid 1980’s in Puerto Rico.

He moved to the states in 1986 where he worked in many

different positions in Media/Broadcasting companies. Nandy

has worked as Musical Director, Morning Show Host, Assistant

Program Director, Program Director and Promotions Director;

but his heart and soul is being on the air and interacting with

the listeners.

Nandy has brought lots of success to National and local clients

endorsing their brands, products and services. Among the

most recent clients we have State Farm, All State, Honda

Suzuki, Florida Health Solutions, Men’s Sport Wear, Value Car

and Brandon Honda just to name a few. He is very health

conscious and would be the perfect fit to endorse a gym or any

health related client. He is all about being outdoors and loves

to fish, bike and run.

Nandy is Ñeko’s sidekick in the Morning Show and also hosts

Salsa MAXIMA show on Sundays. We invite you to tune in.

NANDY DAVILA MON-FRI 6A-10A

SUN 12N-1P

Page 17: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Born and raised in Mexico, Cristy recognized her love for radio at a Young age. She began her Radio career as she

attended college in El Paso TX, as a member of NPR. Cristy also was a Radio personality at one of the most important radio

stations in Ciudad Juarez, MX where she also produced Voice-overs for advertising agencies.

Her experience allowed her to take part in a new project which included the launching of a new station from one of the

largest and most influential Corporations in the Latin American radio industry. Cristy enjoyed much success as a Radio

Personality while broadcasting on a signal that reached Texas, New Mexico and even covered parts of Mexico.

We couldn’t be more excited to have such a polished, charismatic and experienced professional as part of our Morning

Show. Any client would be greatly served by having her represent them with endorsements.

Page 18: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Valerie was born in Fajardo, Puerto Rico. She began her career in

Radio with La X 100.7 FM in Puerto Rico as a host and

production assistant. She later became a full-time radio host and

moved to New York to do middays for Univision’s La Kalle 105.9 FM.

In addition to her radio career, Valerie has done freelance acting

for Telemundo and WapaTV in Puerto Rico partaking in various

comedy shows and has also been a guest judge on Univision’s Sabado

Gigante.

As a singer, she blasted into the music scene in 2003 with her hit

single “Te Excitare”. Her success in the music industry opened up

many doors including a big one in New York City in 2005 when she

hosted mid-days for Univision Radio. Her passion for music and radio

gravitated some years later to Florida where she worked for WTLQ in

Fort Myers and most recently in Orlando as the morning show co-host

on WHKQ.

Singing has been a big part of Valerie’s life, after being featured

in reggaeton songs with artists such as Wisin y Yandel and Daddy

Yankee, she signed a record deal with DJ Nelson's Flow Music

Label. In 2007 she released her first solo album titled Valerie Mi Flow,

which includes hits like "Te Exitare" and "Ven y Baila". In 2009 she

was offered the opportunity to record the title song "Doble Vida" for

the popular Telemundo telenovela, “El Rostro de Analia”.

Valerie is our Diva … she loves shopping for shoes, clothing, jewelry,

cosmetics and loves the “bling bling”.

Page 19: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Nio began his career in radio in 1996 working at Radio Mundo 680AM in Tampa. After only

one year, he was offered a position at Mega 760AM where along with being an on-air host,

was named the official voice in Spanish of Tampa Bay Buccaneers. This honor catapulted

Nio into the national spotlight of Spanish sports and eventually lead to the public recognition

for excellence in broadcasting by Mayor Dick Greco and the City of Tampa.

In 2005, Nio was given an opportunity to return to his hometown Miami as the afternoon

drive host on Mega 94.9 FM.

After only 2 months in South Florida, he took Mega to #1, provoking an invitation to Los

Angeles where he hosted afternoons on the world’s most successful Latin Rhythmic station

“Latino 96.3 FM”. For almost three years, Nio consistently competed among the top three

stations in the biggest Radio Market in the United States.

In 2007 Nio Encendio received one of the greatest honors of his career when he was

privileged with the “Passion of the Art” award by the National Institute of Latin American

Journalism.

When 2008 rolled around, Nio once again answered the call to return to his hometown

Miami. This time as the morning show host on one of South Florida’s most illustrious

stations, “El Zol 95.7”.

Having enjoyed the “big city life” already, in 2009 Nio Encendio returned to the city that gave

him his radio career, Tampa.

Page 20: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

“Hancel The Hitman” got his radio legs and skill-set working mainly in Philadelphia for “La Mega” and later “El Zol Philly” but also did some TV work for Univision 65. Hancel’s skills also reach into the production studio where he masterfully can maneuver through Pro Tools, Adobe Audition and more. His knowledge in computer software expands into Photoshop and he has a sweet-spot for social media tactics and strategies. The Hitman was most recently part of “Los Anormales” morning show at WRUM in Orlando for iHeartMedia but he is now proud to call himself a Beasley man!

Page 21: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

Enrique Alamo was born in New York and raised in Fajardo, Puerto Rico where he started his journey in Broadcasting.

At the present time with his 30-years experience in broadcasting between Puerto Rico, Central Florida and the Tampa

Bay area he shows lots of talent and professionalism with his extended knowledge in the music world as well in the

advertising market.

He came to Central Florida in 1988 where he worked in 11Q Orlando for 10 years. In 1998 he had an opportunity to start

in Tampa bay with Mega Communications where he worked for 7 years. At the present time he hosts the show Mon-Fri

from 6pm-10pm. His charisma and outgoing personality is what makes him one of the best.

Page 22: 9721 Executive Center Dr. North, Ste. 200, St. Petersburg ... · Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060 Sex,

22

MAXIMA EXITOS – Saturdays 8a-10a SALSA MAXIMA – Sundays 9a-10a Here’s your opportunity to engage Salsa enthusiasts! 92.5 MAXIMA plays the best of classic Salsa on Saturday and Sunday mornings. As a sponsor, you will receive an Open/Close billboard followed by a :10 sec. commercial, (2) :30 sec. commercials, and (4) :30 sec. Streaming commercials to run any weekday 9a-6p (the day of your preference). 4-Week investment: $1,400 TRAFFIC ADJACENCIES Mon-Fri AM/PM Drive Time 92.5 Maxima Listeners are on the move! Our traffic reports air 10 times per day Monday-Friday (6x in AM Drive twice an hour in the 6am,7am and 8am hours and 4x per day in PM Drive, once an hour 3pm, 4pm, 5pm and 6pm hours) for a total of 50 traffic adjacencies per week. These fixed time positions offer your business a high profile location to promote your message! Weekly Investment: $3,000 MAXIMA MUSIC HOURS THRU 2014 Mon-Fri 8:20am, 11:50am and 4:20pm Morning Music Hour, Drive Thru Mix and Happy Hour Commercial free hours. As a sponsor, you will receive Closing name mention and a :05 sec. tag on each MAXIMA MUSIC HOUR. Sponsor of the 4:20pm commercial free segment, gets Opening, Middle and Closing name mention followed by a :05 sec. tag. This particular segment is 80-minutes long. 4-Week Investment: $1,500 (each hour is sold individually)

ÑEKADA TELEFONICA Mon-Fri (7am, 8am, 9am) Prank calls which will bring tears of laughter as DJ Ñeko comes up with the most hilarious ideas. Prank calls are downloaded to our website so listeners can share with others. Sponsorship opportunity to include name mention in Opening/Closing along with a :05 sec. tag. 4-Week Investment: $3,000 #TAG ENTERATE Mon-Fri (6:55am, 7:55am 8:55am) No time to tune into the local news? Then find out here in our Morning Show what made it to the Top News of the Day. Sponsorship includes an Opening billboard with a :05 sec. tag. 4-Week Investment: $2,500 TOP 20 COUNTDOWN Saturday 12noon-2pm The Top 20 Countdown is the highest rated show all weekend on 92.5 MAXIMA! Brand yourself with one of the most listened to programs on the station, and associate yourself with the Top 20 most popular songs on the station, that ALL of our listeners, and all of your consumers, want to hear! Sponsorship includes Opening, Middle and Closing Billboard followed by a :05 second tag, plus a Page Takeover on the Top 20 Countdown page on 925maxima.com every Saturday with 728x90, 300x250, and website skin to click thru to your website. 4-Week Investment: $2,000

Sold thru 2015

Sold thru 2016

Sold thru 2016

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LAS 4 MAXIMAS ENCENDIAS Mon-Fri 4pm A popular feature on weekdays at the 4 o’clock hour where we play the four most requested songs of the day … we call it “Las 4 Máximas Encendías” hosted by Nio Encendío. As a sponsor, you will receive name mention at the beginning and ending of the segment followed by a :05 tag. 4-Week Investment: $3,000 Fiesta Mix Friday Night High Energy Mixing from 5:50pm-12am Sponsor will receive a total of 12 mentions (2 per hour) with a :05 tag. This puts the power of a high energy festive mix in the hands of the sponsor for a 6 hour block on Friday Nights! 4-Week Investment: $1,800

EL REGUERO REGGAETONERO Mon-Thurs at 8pm This flavorful Latin Urban segment gives the MAX!MA fans the perfect dosage of straight up Reggaeton at 8pm Mon-Thurs. with a Back To Back To Back formula. Sponsorship opportunity includes Opening and Closing name mention along with 5 sec. tag. 4-Week Investment: $3,000 KALLE MIX Saturday 8pm-12mid Club flavored Latin mixes with DJ Speedy Jr. Sponsorship includes name mentions twice per hour during the 4-hour block, with show promoted throughout the week with YOUR company as part of the imaging. 4-Week Investment: $4,000

Sold thru 2016 Sold thru 2016

Sold thru 2016

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OTHER ON-AIR SPONSORSHIPS

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DON’T DRINK & DRIVE Align YOUR business with this Public Service Announcement to increase awareness of the risks of Drinking & Driving throughout the year or on long holiday weekends. Sponsorship includes a total of 15x (:15) PSA announcements with YOUR company name and business tag line to air M-Su 6a-12m each week (a minimum of 60x each month based in four weeks) and a banner on 925MAXIMA.com with the Don’t Drink & Drive message brought to you by YOUR business with logo and hyperlink. 4-Week Investment: $3,000 Available all year long but in hot demand during Holiday weekends: Memorial Day, 4th of July, Labor Day, Thanksgiving, New Years Eve HOLIDAY COUNTDOWNS MAXIMA will be announcing how many days left until the holiday and your business can be featured! Pick the number of days and the that you would like to countdown. It’s a great high frequency message to keep your business top of mind leading up to holiday weekends and special events. Sponsors will receive (24) :05-second recorded messages per day (1-per hour / 24-hours per day) and a Countdown banner on 925MAXIMA.com for each day purchased. Investment: 5-Day Countdown: $2,500 COMMERCIAL FREE LONG WEEKENDS and HOLIDAYS Count on us for great programming on the long weekends as we celebrate Memorial Day, Labor Day and Christmas. We kick off the festivities with 12-hrs of commercial free programming. We offer you’re the opportunity to be the exclusive sponsor with name mention followed by a :05 sec. tag on the top and bottom of the hour on radio and streaming. Investment: $3,000

HURRICANE TIPS Remind the Tampa Bay community of the importance of staying safe this Hurricane Season. As a sponsor, you will receive 20 weekly hurricane tips to run on air. Each Hurricane Tip vignette will contain information on how to prepare for the storm Followed by your company name and location. This feature also includes sponsorship of our Hurricane Tips web page with your logo and hot link to Your site. Investment: $3,000 net pet week DON’T TEXT & DRIVE Increase awareness of the risks of texting while driving. Align YOUR business with a powerful message that could save lives. Sponsorship includes a total of 15x (:15) PSA announcements with YOUR company name and business tag line to air M-Su 6a-12m each week (a minimum of 60x each month based in four weeks) and a banner on 925MAXIMA.com with the Don’t Text & Drive message brought to you by YOUR business with logo and hyperlink. 4-Week Investment: $3,000 HISPANIC VINGETTES – (Sept – Oct) We invite you to embrace this year’s Hispanic Vignettes by sponsoring this feature. The Hispanic Vignettes honor influential and legendary Latin artists, authors, athletes, scientists and more with on-air liners as well as an online campaign. As a sponsor, you will receive :60 sec. radio and streaming Hispanic History vignettes with a :15 sec. tag, logo on 925MAXIMA.com Hispanic Heritage Landing page accessed from the homepage and ROS Banner ad impressions promoting the Hispanic Heritage feature with logo inclusion. Investment: $5,000 - $10,000

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Rea

ch

Join the many successful companies targeting the lucrative Hispanic consumer on 92.5 Maxima!

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PROMOTIONAL SPONSORSHIP OPPORTUNITIES

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92.5 Maxima FM Presents:

2014 Maxima Cash Blowout! ‘El Alivio Financiero’

92.5 Maxima FM is excited to offer you the opportunity to sponsor an exclusive CASH giveaway unlike any other!

Listeners will tune in to 92.5 Maxima FM on (tbd), to win $100 cash every 30 minutes from 8 am to 8 pm!

The prize giveaway will include:

• $100 cash every 30 minutes

• Maxima prize bag with any additional promotional items of your choice

As a sponsor, you will receive:

• Inclusion in recorded promos and/or promotion title sponsorship

• LIVE mentions and additional DJ chatter about promotion

• Contest page post on 925maxima.com featuring your logo

• Facebook and Twitter posts promoting the contest, with special thanks to our sponsor

Total Promotional Value: Varies depending on level of sponsorship

Total Cost to Sponsor: Varies, Discuss with your Account Executive for more details

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92.5 Maxima FM is excited to offer you the opportunity to sponsor an exclusive ‘Cara a Cara: Concert Fly-away

Giveaway’ promotion, sending one listener and their guest to an exclusive destination to see one of our core artists

perform!

Listeners will tune in to 92.5 Maxima FM on (TBD) from 8 AM to 8 PM for their chance to win a qualifying prize. And it gets

better! All winners will be eligible to win the ‘Cara a Cara’ Experience!

The prize giveaway will include:

• One pair of tickets to the concert

• One pair of Exclusive Back Stage Meet & Greet Passes

• Round trip airfare for two

• 3-day / 2-night hotel stay

As a sponsor, you will receive:

• Inclusion in (40) recorded promos

• (40) LIVE mentions and additional DJ chatter about promotion

• Contest page post on 925maxima.com featuring your logo

• Facebook and Twitter posts promoting the contest, with special thanks to our sponsor

Total Promotional Value $29,900

Total Cost to Sponsor $4,000 – $5,000 (depending where concert takes place)

92.5 Maxima FM Presents: ‘Cara a Cara’ Concert Fly-away Giveaways

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92.5 Maxima FM Presents: ‘Mami Chula’ and ‘Papi Chulo’

Here at 92.5 Maxima, we celebrate Mother’s Day and Father’s Day for an entire week, giving away daily prizes! In past years,

winners have been treated to various different types of gift certificates; such as: hotel stays, spa treatments, a makeover, dinner,

and even a family BBQ along with all of the trimmings!

Listeners will tune in to 92.5 Maxima FM on specific dates surrounding Mother’s Day and Father’s Day to win these special

experiences!

The prize giveaway will include:

• Gift certificates

• Hotel stays

• Spa treatments

• Special dinner arrangements

• Flower giveaways

As a sponsor, you will receive:

• Inclusion in (40) recorded promos

• LIVE mentions and additional DJ chatter about promotion

• Contest page post on 925maxima.com featuring your logo

• Facebook and Twitter posts promoting the contest, with

special thanks to our sponsor

Total Promotional Value: Varies depending on number

of prizes given away

Total Cost to Sponsor: Discuss with your Account Executive

for more details

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92.5 Maxima FM Presents:

Premios Lo Nuestro, Latin Grammy’s and Premios Juventud!

There is no comparison between watching an amazing awards show on TV and having the life changing

experience of being there and seeing your favorite artists in person! 92.5 MAXIMA will offer one lucky listener

and their guest the opportunity to experience one of these shows!

The prize giveaway will include:

• One pair of tickets to the awards show

• Round trip airfare for two

• 3-day / 2-night hotel stay

• Transportation

As a sponsor, you will receive:

• Inclusion in recorded promos

• LIVE mentions and additional DJ chatter about promotion

• Contest page post on 925maxima.com featuring your logo

• Facebook and Twitter posts promoting the contest, with special thanks to our sponsor

Total Promotional Value: Varies depending on number of prizes given away

Total Cost to Sponsor: Varies. Discuss with your Account Executive for more details

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EVENT & CAUSE

MARKETING

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92.5 MAX!MA is a proven local leader in:

Event Management

Sponsorship Sales

Cause Marketing

Local Entertainment & Events

Over the years, 92.5 MAX!MA has produced,

managed and sold events and sponsorship

opportunities including:

• 92.5 MAX!MA’s Private Performance Concert Series

• Pets in the Park

• Fiesta Maxima

• Kids Day

• Hispanic Heritage Concert

• St. Jude Children’s Research Hospital Radiothon

92.5 MAX!MA is dedicated to developing unique

marketing ideas and sales solutions for local

businesses. Our station creates programs exclusive to

the market and offers an “experience” style approach

through our special programs, concert events and

marketing ideas. This Opportunities Book includes

snapshots of events and programs that stemmed from

a mere idea, and have grown throughout the years to

be our proudest achievements.

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MAXIMA Private Performance Concert Series

Date:

August, 9 2015 – “ Verano al MAXIMO”

December, 2015 – “Parranda al MAXIMO”

Location:

Club Skye

About:

The Private Performance Concert Series is special treat for the Maxima listeners

featuring a “can’t buy it” performance by hot Latin recording artists. Listeners can only

get tickets through Maxima contests or sponsors’ promotions.

The Private Performance Concert Series consists of three shows per year, and the party

has been running strong since 2012. The past SOLD OUT Private Performance shows

have included top international artists such as Luis Enrique, Victor Manuelle, Angel y

Khris, Leslie Grace, Rey Ruiz, N’Klabe, Zion y Lennox, Jerry Rivera & Elvis Crespo.

https://www.youtube.com/watch?v=OcK5RjaN2ZE

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Pets in the Park

Date:

Saturday, April 25, 2015

Location:

Raymond James Stadium – Lot 6

About:

Do you love your pet? So does Beasley Media Group! Pets in the

Park celebrates our love affair with our animals with a day of

furry fun. Bring your pet & listen to music, eat, shop, enjoy our

exhibitions and entertainment, or even adopt an animal in need of

their “Forever Home.”

Endless customizable sponsorship opportunities are available,

including the ever-popular “Take Me Home Zone,” entertainment

rings including the Ultimate Air Dogs and Twiggy the waterskiing

squirrel, pet costume contests, doggie splash pools, and more.

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Fiesta MAXIMA

Date:

Friday, June 19, 2015

Location:

Amalie Arena

About:

Join the 92.5 MAXIMA crew for a day full of music and dancing at the

HOTTEST concert in town – Fiesta MAXIMA! Previous performers have

included top international acts like Prince Royce, Don Omar, Tito El Bambino,

and Ivy Queen.

Sponsorship opportunities include discount ticket and giveaway promotions,

retail ticket outlet opportunities, opportunity to advertise in the LED Screens

and monitors inside the venue, on-site “upgrades” to premium seating, meet

& greet/artist experiences, online and mobile contesting, creative solutions

for branding and sampling, and more!

https://www.youtube.com/watch?v=SqKZXFd3SsE

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Kids Day

Date:

Sunday, July 26, 2015

Location:

Tampa Convention Center

About:

Kids Day features FREE kids entertainment and fun for

the whole family! Last year’s event hit capacity just two

hours after gates opened – and the excitement never

stopped! Special guest Calum Worthy (of Disney

Channel show “Austin & Ally”) met his fans, and the

event featured free face painting, balloon twisters, a

petting zoo, live entertainment and games, science

experiments, appearances from cartoon characters,

indoor ice skating, and SO MUCH MORE!

We can’t wait for the fun to grow in 2015.

Sponsorship opportunities include Goodie Bags,

themed zones (education, sports, health, kids lounge),

stage and entertainment, celeb meet & greets, and

exhibitor booths for sampling, display, and sales.

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Handbag Happy Hour

Date:

September 2015

Location:

Available

About:

Ladies, grab your girls and head to

Tampa Bay’s hottest GNO (that’s “Girls

Night Out”) – Handbag Happy Hour!

This gals-only soiree features spa

treatments, beauty tips, health info, live

entertainment, yummy drinks and food,

and of course, the chance to win one of

DOZENS of designer handbags!

Last year marked the first annual

event, and all raffle ticket proceeds

benefitted Brides Against Breast

Cancer. We look forward to partnering

with them again for this evening of

glam giveaways!

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Hispanic Heritage Concert

Date:

October 11, 2015

Location:

Coachman Park

About:

This October, Clearwater’s Coachman Park will again

welcome some of the biggest artists in Latin music for the 10th

annual Hispanic Heritage Concert. And our tenth birthday will

be bigger than ever, with even more unique opportunities for

advertisers to market their brands to a multicultural audience

at the peak of Hispanic Heritage Month.

Over 15,000 fill Coachman Park to the brim for this concert –

don’t miss out on the action! Sponsorships include exclusive

“win-to-get-in” lounge areas, traffic driving elements, on-air

and online contesting, giveaways, artist experiences, and so

much more.

Check out the videos!

https://www.youtube.com/watch?v=WUuug9g-t9Y

https://www.youtube.com/watch?v=hTND8KEtVug

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WYUU St. Jude Radiothon

Date:

December 3 - 4, 2015

Location:

92.5 MAXIMA Studios

About:

Promesa y Esperanza is a Hispanic Radiothon fundraising program

dedicated to helping the children of St. Jude Children's Research Hospital.

This year, the 92.5 MAXIMA Promesa y Esperanza Radiothon will be

December 3 - 4, 2015. Our LIVE broadcast will be a collection of St. Jude

patient stories, and exciting radio programming to help increase awareness

and raise funds to support the hospital’s lifesaving work.

Last year, our Radiothon raised over $125,000 for the kids of St. Jude!

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DIGITAL

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QYK 99.5

WRBQ 104.7

WLLD 94.1

WYUU 92.5

WBRN 98.7

Money Talk 1010AM

Tampa Bay’s #1 for New Country Classic Hits The Bay’s Party Station Tu Musica al Maximo Bubba Radio Network Financial & Lifestyle Talk

COUNTRY 70’s 80’s and More Top 40 Rhythmic CHR SPANISH CHR NO Rules Radio TALK

Tampa Bay’s Best Country Tim McGraw, Carrie Underwood, Jason Aldean, Kenny Chesney,

Taylor Swift

Eagles, Elton John, Fleetwood Mac, Rolling Stones, Doobie

Brothers, KC and the Sunshine Band, Rod Stewart, Beatles

Rihanna, Justin Timberlake, Jay Z, Bruno Mars and Lil Wayne.

Pitbull, Shakira, Wisin y Yandel, Prince Royce,

Marc Anthony

Van Halen, AC/DC, Limp Bizkit, Metallica, Papa Roach, NWA, Eminem, Nirvana, Green Day

Tampa Bay’s Financial talk and lifestyle radio station.

Target: Target: Target Target: Target: Target:

A 25-54/W 25-54 A 25-54/W 35-64+ A 18-49 A25-49 Men 25-54 A 25+

Personalities Personalities Personalities Personalities Personalities Personalities

Dave McKay, and Veronica 5a-10a Mason Dixon 5a-10a Orlando and the Freak Show

6a-10a DJ Ñeko 6a-10a Bubba the Love Sponge 6a-10a The Del Walmsley Show 10a – 11a

June Knight 10a-3p Paula Street 10a-3p Ali That Girl 10a-3p Valerie Morales 10a-3p Manson 10a-3p The Ray Lucia Show 12 – 2p

Cadillac Jack 3p-7p Flash 3p-7p Bootleg Kev 3p-7p Nio Encendio 3p-6p Ned 3p-7p Dave Ramsey 2p – 5p

Gino 7p-12a Bobby Rich 7p-12m The Nuthouse 7p-12m Enrique Alamo 6p-10p 25 Cent 7p-10p Business Rock Stars 5p – 7p

www.wqyk.com www.myq105.com www.wild941.com www.925maxima.com http://bubba987.com/ http://moneytalk1010.com/

Uniques: Uniques: Uniques: Uniques: Uniques: Uniques:

76,214 54,060 319,533 118,656 24,128 1,145 Pageviews: Pageviews: Pageviews: Pageviews: Pageviews: Pageviews:

186,613 72,586 425,727 183,215 46,642 2,881

Streaming Connections: 56,981

Streaming Uniques:

13,102

Streaming Connections: 58,616

Streaming Uniques:

14,206

Streaming Connections: 157,941

Streaming Uniques:

37,029

Streaming Connections:

94,155

Streaming Uniques: 21,700

Streaming Connections: 552,741

Streaming Uniques:

108,383

Streaming Connections: 4,074

Streaming Uniques:

1,756

AUGUST 2015

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WQYK 99.5 WRBQ 104.7 WLLD 94.1 WYUU 92.5 WBRN 98.7 Money Talk 1010AM

Tampa Bay’s #1 for New Country Classic Hits The Bay’s Party Station Tu Musica al Maximo Bubba Radio Network Financial & Lifestyle Talk

Facebook Facebook Facebook Facebook Facebook Facebook

24,769 Likes

7,269 Likes

88,661 Likes

24,999 Likes

1,925 Likes

N/A

Twitter Twitter Twitter Twitter Twitter Twitter

12,145 Followers

2,068 Followers

19,460 Followers

3,065 Followers

2,199

Followers

N/A

Newsletter Database

Newsletter Database

Newsletter Database

Newsletter Database

Newsletter Database

17,423 Subscribers

7,450 Subscribers

27,223 Subscribers

7,241 Subscribers

7,001 Subscribers

Text Club Text Club Text Club Text Club Text Club

15,941 Members

424

8,805 Members

945 Members

TBD

Mobile App Mobile App Mobile App Mobile App Mobile App Mobile App 1,640

Monthly Active Users 1,622

Monthly Active Users 8,930

Monthly Active Users 4,861

Monthly Active Users 17,626

Monthly Active Users 212

Monthly Active Users

AUGUST 2015

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PRICING: $15CPM

$75 – 5,000 impressions

$100 – 6,666 impressions

$125 – 8,333 impressions

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Hyper Narrow Targeting: geo-fences can be as small as 100-meters.

Performance: CTR’s are often 4-8x higher than traditional display ads.

Reporting: Track impressions & clicks from each geo-fence and landing page activity.

Custom landing page: Increase the chances of conversion by giving consumers clear Calls-to-Action.

What Is It?

Did You Know??? • 60% of media consumption today occurs on mobile devices • Mobile device users now spend more than 89% of their time in apps.** • 82% of mobile media time is via apps.**

Once a consumer enters a geo-fenced area, we can serve your banner ads to them for up to 60 days, when they use apps on their mobile device. When a user clicks on your banner ad, they will be taken to your custom landing page where they will see specific Calls-to-Action. There are over 14,000 Aps. Below are just some of them.

Net Investment: $1,500 for 100k banner impressions

GEO-FENCING – 100,000 impressions - $1500

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We offer you the option to send listeners a custom message that can be day-parted (by days of the week or time of the day). The custom

message can be consistent with the on-air and online campaign.

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221111-25.0%25.0%

P…

A

CATEGORIES

Building Materials & Garden Equipment & Supplies Dealers

Hardware Stores $8,081,000

Home Centers $100,812,000

Nursery and Garden Centers $10,824,000

Outdoor Power Equipment Stores $2,920,000

Paint & Wallpaper Stores $5,493,000

Category Totals: $128,130,000

Clothing & Clothing Accessories Stores

Children & Infant's Clothing Stores $6,846,000

Clothing Accessories Stores $3,839,000

Family Clothing Stores $80,635,000

Jewelry Stores $24,514,000

Luggage & Leather Stores $1,787,000

Men's Clothing Stores $5,265,000

Shoe Stores $20,568,000

Women's Clothing Stores $22,979,000

Category Totals: $166,433,000

Electronics & Appliance Stores

Camera & Photographic Supply Stores $1,034,000

Computer & Software Stores $17,232,000

Household Appliance Stores $10,479,000

Radio TV and Other Electronics Stores $70,234,000

Category Totals: $98,978,000

Food & Beverage Stores

Baked Goods Stores $812,000

Beer Wine and Liquor Stores $22,137,000

Confectionary & Nut Stores $703,000

Convenience Stores $22,440,000

Fish & Seafood Markets $1,345,000

Fruit & Vegetable Markets $3,199,000

Meat Markets $3,245,000

Specialty Food Stores $9,304,000

Supermarkets & Other Grocery Stores $500,110,000

Category Totals: $553,990,000

Food Services & Drinking Place Sales

Cafeteria Sales $9,997,000

Drinking Place Sales $14,712,000

Full-Service Restaurant Sales $222,631,000

Limited-Service Restaurant Sales $133,122,000

Snack & Nonalcoholic Beverage Bar Sales $19,242,000

Category Totals: $399,704,000

Furniture & Home Furnishings Stores

Floor Covering Stores $11,284,000

Furniture Stores $42,333,000

Window Treatment Stores $1,215,000

Category Totals: $54,832,000

Gas Station Sales

Gas Stations with Convenience Stores $327,900,000

Other Gas Stations $42,286,000

Category Totals: $370,185,000

General Merchandise Stores

Department Stores $169,898,000

Warehouse Clubs & Superstores $361,716,000

Category Totals: $531,614,000

Health & Personal Care Stores

Cosmetics Beauty Supplies & Perfume Stores $7,229,000

Food (Health) Supplement Stores $5,727,000

Optical Goods Stores $8,399,000

Pharmacies & Drug Stores $176,285,000

Category Totals: $197,640,000

Miscellaneous Store Retailers

Art Dealers $2,236,000

Florists $4,337,000

Gift Novelty and Souvenir Stores $14,946,000

Mobile Home Dealers $5,543,000

Office Supplies & Stationery Stores $19,679,000

Pet & Pet Supplies Stores $11,678,000

Used Merchandise Stores $11,179,000

Category Totals: $69,598,000

WYUU’s Annual Spending Power

Source: Nielsen Radio July 2014, A18+, Tampa/St Petersburg/Clearwater, Mon-Sun 6a-12mid

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WYUU’s Annual Spending Power

Motor Vehicle and Parts Dealer Sales

Auto Parts & Accessories Stores $38,696,000

Boat Dealers $26,668,000

Motorcycle Dealers $15,931,000

New Car Dealers $565,881,000

Recreational Vehicle Dealers $55,997,000

Tire Dealers $23,854,000

Used Car Dealers $71,628,000

Category Totals: $798,655,000

NonStore Retailers

Bottled Gas Dealers $8,467,000

Electronic Shopping & Mai l Order Houses $419,240,000

Heating Oi l Dealers $504,000

Category Totals: $428,210,000

Sporting Goods Hobby Book & Music Stores

Book Stores $10,497,000

CD Tape & Record Stores $1,661,000

Hobby Toy & Game Stores $10,392,000

Musica l Instruments & Suppl ies Stores $4,342,000

News Dealers & Newsstands $527,000

Sewing Needlework & Piece Goods Stores $3,553,000

Sporting Goods Stores $18,722,000

Category Totals: $49,694,000

Services

Amusement & Theme Parks $45,771,000

Beauty & Barber Shops $14,746,000

Bowling Centers $2,475,000

Carpet and Upholstery Cleaning Services $2,307,000

Certified Public Accountants and Tax Preparation Services $51,201,000

Child Day Care Services $26,352,000

Continuing Care Retirement Communities $40,524,000

Copy Shops & Other Business Services Centers and Private Mail Centers $15,127,000

Diagnostic Imaging Centers $18,740,000

Diet Services $855,000

Employment Placement Agencies $16,907,000

Exhaust System Repair $398,000

Exterminating & Pest Control Services $12,566,000

Fitness Centers $15,979,000

Freestanding Emergency Centers $28,826,000

Gambling Industries (All Casinos and Others) $3,526,000

General Auto Repair $23,654,000

Golf Courses & Country Clubs $20,539,000

Homes for the Elderly $18,839,000

Hospitals $644,546,000

Lawyers $177,063,000

Nursing Care Facilities $87,507,000

Offices of Chiropractors $9,635,000

Offices of Dentists $61,874,000

Offices of Optometrists $5,288,000

Offices of Physicians $365,414,000

One Hour Photofinishing and Photofinishing Laboratories $929,000

Payroll Services $9,253,000

Photographic Studios Portrait $2,174,000

Security Systems Services $7,666,000

Skiing Facilities $0

Spectator Sports $45,495,000

Temporary Help Services $146,323,000

Transmission Repair $1,599,000

Video Tape & Disc Rental $3,946,000

Wired Telecommunications $260,742,000

Wireless Telecommunications $178,998,000

Total Retail Spending Power of WYUU-FM Listeners $3,447,960,000

Total Retail & Food service Sales $3,847,664,000

Source: Nielsen Radio July 2014, A18+, Tampa/St Petersburg/Clearwater, Mon-Sun 6a-12mid

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WYUU – Lifestyle/Behaviors WYUU Adults 18+ are more likely than the Tampa market as a whole to…

What we Own: Tablet (iPad, Glxy Tab, Kindle Fire, etc.) 140 Smartphone (Android, iPhone, etc.) 126 MP3 player (iPod, Sony, etc.) 114 Amount Spent on Internet Purchases (yr): $1,000 - $2,499 133 What We Do: Baseball/Softball 351 Basketball 222 Football 161 Yoga/Pilates 149 Jogging/Running 148 Grocery: Spent $125-$149/wk on groceries 176 Spent $200/wk on groceries 100 Education: Participated in adult continuing education 107 Source: Tapscan Web / Scarborough Data: Copyright 2013-2014 Scarborough Research.

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Quick Service Restaurants

WHAT I Want to Know About Them

quick service restaurant quintile: 1st (heaviest) 163

quick service restaurant quintile: 2nd (heavy) 97

quick service restaurant quintile: 3rd (medium) 95

quick service restaurant quintile: 4th (light) 102

quick service restaurant quintile: 5th (lightest) 36

visited any restaurant: any quick service restaurant(mo) 110

#tms ate at quick svc restaurant (mo): 1 37

#tms ate at quick svc restaurant (mo): 2 98

#tms ate at quick svc restaurant (mo): 3 116

#tms ate at quick svc restaurant (mo): 4 70

#tms ate at quick svc restaurant (mo): 5 121

#tms ate at quick svc restaurant (mo): 6-9 115

#tms ate at quick svc restaurant (mo): 10 or more 148

#tms ate at quick svc restaurant (mo): none 35

quick service restrnt used (mo): Little Caesars 160

quick service restrnt used (mo): Long John Silver's 275

quick service restrnt used (mo): McDonald's 116

quick service restrnt used (mo): Moe's Southwest Grill 129

quick service restrnt used (mo): Panera Bread 56

quick service restrnt used (mo): Papa John's Pizza 128

quick service restrnt used (mo): Pizza Hut 140

quick service restrnt used (mo): Popeyes 270

quick service restrnt used (mo): Qdoba 102

quick service restrnt used (mo): Quizno's 25

quick service restrnt used (mo): Sonic 141

quick service restrnt used (mo): Starbucks 60

quick service restrnt used (mo): Subway 111

quick service restrnt used (mo): Taco Bell 145

quick service restrnt used (mo): Tijuana Flats 75

quick service restrnt used (mo): Wendy's 114

quick service restrnt used (mo): Wingstop 0

quick service restrnt used (mo): other 85

quick service restrnt used (mo): Arby's 55

quick service restrnt used (mo): Auntie Anne's 13

quick service restrnt used (mo): Blimpie 0

quick service restrnt used (mo): Boston Market 115

quick service restrnt used (mo): Burger King 138

quick service restrnt used (mo): Checkers 108

quick service restrnt used (mo): Chick-fil-A 123

quick service restrnt used (mo): Chipotle 107

quick service restrnt used (mo): Church's Chicken 219

quick service restrnt used (mo): CiCi's Pizza 145

quick service restrnt used (mo): Cold Stone Creamery 195

quick service restrnt used (mo): Dairy Queen 49

quick service restrnt used (mo): Domino's Pizza 191

quick service restrnt used (mo): Dunkin' Donuts 92

quick service restrnt used (mo): Firehouse Subs 174

quick service restrnt used (mo): Five Guys Burgers and Fries 46

quick service restrnt used (mo): Hardee's 75

quick service restrnt used (mo): Hungry Howie's 113

quick service restrnt used (mo): KFC 150

Source: Tapscan Web / Scarborough Data: Copyright 2013-2014 Scarborough Research, A18+.