9721 executive center dr. north, ste. 200, st. petersburg ... · table 10. projections of the...
TRANSCRIPT
9721 Executive Center Dr. North, Ste. 200, St. Petersburg, FL 33702
STATION PROFILE
92.5 MAXIMA is the first and strongest Spanish FM station
in the Tampa, Clearwater, St. Petersburg market and the
#1 choice for Hispanic listeners of all ages! The signal
thoroughly covers the metro and outlying areas servicing
all Hispanics in the Bay Area.
92.5 MAXIMA is the voice of and gateway to Tampa’s
thriving Hispanic population of nearly 637,000.
(Source: 2010 Census Bureau, Population Estimate
Program)
The station format Spanish Hits playing the latest hot titles
from artists like Shakira, Marc Anthony, Pitbull, Prince
Royce, Alejandro Sanz, Don Omar, Juan Luis Guerra,
Daddy Yankee, Aventura, Pitbull and more!
92.5 MAXIMA appeals to the entire Hispanic market not a
specific segment (i.e. Mexican, Cuban, Dominican,
Columbian, etc).
Call Letters: WYUU
Dial Position: 92.5 FM
Signal strength: 50,000 watts
Coverage: Tampa Bay Metro area, as well as the TSA
reaching Hillsborough, Pinellas, Pasco, Manatee,
Sarasota and Polk Counties
Primary Demo: Adults 18-49
Secondary Demo: Adults 25-54
TOP
45
ZIP
CO
DES
2010 2013
United States United States
Estimate Estimate
Hispanic or Latino: 50,740,089 53,986,412
Mexican 32,929,683 34,586,088
Puerto Rican 4,691,890 5,138,109
Cuban 1,873,585 2,013,155
Dominican (Dominican Republic) 1,508,871 1,757,961
Central American: 4,434,426 4,802,410
Costa Rican 130,697 136,735
Guatemalan 1,156,861 1,303,379
Honduran 730,227 779,358
Nicaraguan 383,896 388,895
Panamanian 172,950 179,741
Salvadoran 1,829,798 1,974,870
Other Central American 29,997 39,432
South American: 3,049,280 3,260,031
Argentinean 236,558 249,342
Bolivian 114,345 116,699
Chilean 139,245 150,745
Colombian 961,223 1,055,751
Ecuadorian 650,348 683,364
Paraguayan 20,683 25,618
Peruvian 598,671 636,694
Uruguayan 60,184 54,836
Venezuelan 242,120 250,941
Other South American 25,903 36,041
Other Hispanic or Latino: 2,252,354 2,428,658
Spaniard 694,494 759,781
Spanish 482,072 505,254
Spanish American 48,810 21,540
All other Hispanic or Latino 1,026,978 1,142,083
Estimate Hispanic Population
Approximate 6.01% Growth
Source: American Fact Finder – United States Census; Annual Estimates of the Resident Population by Sex, Race, and Hispanic Origin for the United States, States, and Counties:
April 1, 2010 to July 1, 2013 2013 Population Estimates;
Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060
Sex, Hispanic origin, and race 1 (Resident population as of July 1)
2015 2020 2025 2030 2035 2040 2045 2050 2055 2060
BOTH SEXES 321,369,000 334,503,000 347,335,000 359,402,000 370,338,000 380,219,000 389,394,000 398,328,000 407,412,000 416,795,000
.One race 313,114,000 324,865,000 336,170,000 346,571,000 355,706,000 363,637,000 370,701,000 377,357,000 383,997,000 390,772,000
.White 248,369,000 255,357,000 261,825,000 267,459,000 271,981,000 275,447,000 278,153,000 280,503,000 282,843,000 285,314,000
.Black 42,456,000 44,590,000 46,725,000 48,768,000 50,678,000 52,485,000 54,244,000 56,007,000 57,817,000 59,693,000
.AIAN 4,005,000 4,242,000 4,475,000 4,694,000 4,895,000 5,074,000 5,232,000 5,370,000 5,494,000 5,607,000
.Asian 17,538,000 19,869,000 22,278,000 24,726,000 27,175,000 29,603,000 31,997,000 34,359,000 36,686,000 38,965,000
.NHPI 746,000 806,000 866,000 923,000 977,000 1,028,000 1,075,000 1,118,000 1,157,000 1,194,000
.Two or More Races 8,255,000 9,639,000 11,165,000 12,831,000 14,632,000 16,582,000 18,693,000 20,971,000 23,415,000 26,022,000
.Race alone or in combination: 2 0 0 0 0 0 0 0 0 0 0
.White 255,682,000 263,969,000 271,873,000 279,081,000 285,312,000 290,635,000 295,360,000 299,896,000 304,585,000 309,567,000
.Black 46,126,000 49,052,000 52,081,000 55,121,000 58,132,000 61,158,000 64,260,000 67,499,000 70,916,000 74,530,000
.AIAN 6,618,000 7,071,000 7,526,000 7,968,000 8,386,000 8,777,000 9,146,000 9,497,000 9,837,000 10,169,000
.Asian 20,534,000 23,380,000 26,358,000 29,426,000 32,550,000 35,709,000 38,891,000 42,099,000 45,331,000 48,575,000
.NHPI 1,486,000 1,631,000 1,784,000 1,940,000 2,098,000 2,257,000 2,420,000 2,586,000 2,755,000 2,929,000
.NOT HISPANIC 264,615,000 270,952,000 276,895,000 281,939,000 285,795,000 288,593,000 290,750,000 292,778,000 295,063,000 297,750,000
.One race 258,022,000 263,275,000 268,019,000 271,761,000 274,217,000 275,504,000 276,027,000 276,293,000 276,690,000 277,374,000
.White 198,354,000 199,400,000 199,867,000 199,403,000 197,810,000 195,197,000 191,919,000 188,419,000 185,039,000 181,930,000
.Black 39,782,000 41,594,000 43,404,000 45,118,000 46,694,000 48,162,000 49,580,000 51,006,000 52,482,000 54,028,000
.AIAN 2,359,000 2,432,000 2,499,000 2,555,000 2,597,000 2,623,000 2,637,000 2,641,000 2,641,000 2,637,000
.Asian 16,978,000 19,255,000 21,608,000 23,999,000 26,389,000 28,756,000 31,090,000 33,391,000 35,659,000 37,879,000
.NHPI 549,000 595,000 641,000 685,000 726,000 765,000 802,000 836,000 869,000 900,000
.Two or More Races 6,593,000 7,678,000 8,876,000 10,178,000 11,578,000 13,089,000 14,723,000 16,485,000 18,372,000 20,376,000
.Race alone or in combination: 2 0 0 0 0 0 0 0 0 0 0
.White 204,188,000 206,256,000 207,854,000 208,626,000 208,368,000 207,201,000 205,493,000 203,691,000 202,134,000 200,963,000
.Black 42,697,000 45,140,000 47,665,000 50,174,000 52,623,000 55,054,000 57,533,000 60,124,000 62,866,000 65,773,000
.AIAN 4,257,000 4,449,000 4,637,000 4,810,000 4,960,000 5,087,000 5,199,000 5,303,000 5,406,000 5,507,000
.Asian 19,513,000 22,224,000 25,053,000 27,960,000 30,906,000 33,872,000 36,847,000 39,835,000 42,832,000 45,822,000
.NHPI 1,132,000 1,239,000 1,352,000 1,466,000 1,578,000 1,691,000 1,805,000 1,920,000 2,037,000 2,155,000
.HISPANIC 56,754,000 63,551,000 70,440,000 77,463,000 84,543,000 91,626,000 98,644,000 105,550,000 112,349,000 119,044,000
.One race 55,092,000 61,590,000 68,150,000 74,810,000 81,490,000 88,133,000 94,674,000 101,064,000 107,307,000 113,398,000
.White 50,015,000 55,957,000 61,959,000 68,056,000 74,171,000 80,250,000 86,233,000 92,084,000 97,803,000 103,384,000
.Black 2,675,000 2,997,000 3,321,000 3,650,000 3,984,000 4,323,000 4,664,000 5,002,000 5,335,000 5,665,000
.AIAN 1,645,000 1,810,000 1,975,000 2,139,000 2,298,000 2,451,000 2,595,000 2,729,000 2,854,000 2,970,000
.Asian 560,000 614,000 670,000 727,000 786,000 847,000 908,000 968,000 1,027,000 1,086,000
.NHPI 197,000 211,000 225,000 238,000 251,000 262,000 273,000 282,000 288,000 293,000
.Two or More Races 1,663,000 1,961,000 2,289,000 2,653,000 3,054,000 3,493,000 3,970,000 4,486,000 5,043,000 5,646,000
.Race alone or in combination: 2 0 0 0 0 0 0 0 0 0 0
.White 51,494,000 57,713,000 64,019,000 70,455,000 76,943,000 83,434,000 89,867,000 96,205,000 102,451,000 108,605,000
.Black 3,429,000 3,912,000 4,416,000 4,947,000 5,509,000 6,103,000 6,727,000 7,375,000 8,050,000 8,756,000
.AIAN 2,361,000 2,623,000 2,889,000 3,158,000 3,426,000 3,690,000 3,947,000 4,194,000 4,432,000 4,662,000
.Asian 1,021,000 1,157,000 1,305,000 1,467,000 1,644,000 1,837,000 2,044,000 2,264,000 2,499,000 2,753,000
.NHPI 354,000 392,000 432,000 475,000 519,000 567,000 616,000 666,000 719,000 774,000
Estimated Hispanic Population Increase in the United States
Source: http://www.census.gov/population/projections/data/national/2014/summarytables.html Table 10
Approximate 18% increase 2015 to 2020
Estimated Hispanic Population Increase 2010 – 2013 in Tampa Bay
2010 Total 653,466
(16.9 % of the entire population)
2013 Total 720,906
(26% of the entire population)
Approximate 10% increase
2011-2013 American Community
Survey 3-Year Estimates Total Hillsborough Manatee Pasco Pinellas Polk Sarasota
Percentage Estimate Estimate Estimate Estimate Estimate Estimate
Hispanic or Latino 327,255 50,772 59,378 78,180 114,750 32,464
Mexican 27% 63,986 28,552 11,136 22,040 44,934 11,252
Puerto Rican 30% 102,258 6,757 23,346 23,833 37,785 5,591
Cuban 17% 72,705 3,907 8,376 10,331 11,305 5,986
Dominican (Domican Republic) 4% 13,882 933 2,808 2,585 4,132 1,258
Central American 6% 23,035 4,690 2,967 3,243 5,859 2,811
South American 10% 34,546 4,106 6,507 11,526 7,302 4,694
Other Hispanic or Latino 5% 16,843 1,827 4,238 4,622 3,433 872
Too Big to Ignore in Tampa 89% Hispanic population growth over the last decade!
Source: Tampa Census Population Growth. 2000 v 2010.
17.6%
88.6%
10.1%
Total Population Hispanic Population Non-Hispanic Population
23.8%
62.7%
70.6%
71.3%
95.4%
109.6%
112.4%
131.9%
170.2%
178.2%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%120.0%140.0%160.0%180.0%200.0%
Hardee County, Florida
Highlands County, Florida
Hillsborough County, Florida
Pinellas County, Florida
Manatee County, Florida
Citrus County, Florida
Sarasota County, Florida
Polk County, Florida
Hernando County, Florida
Pasco County, Florida
2000-2010Source: Census 2000, Census 2010 Data, Tampa DMA Counties; Hispanic Population
All of Greater Tampa Experienced Hispanic Growth
The Tampa Hispanic Consumer • They are younger
• They are Home Owners
• They live in larger households
• They speak Spanish in the home of Tampa Hispanics speak
Spanish at home. 63%
of Hispanics in Tampa live in households with 3+ Persons vs. 48% for non Hispanics
66%
of Hispanic’s in Tampa own their own home 44%
The average age of the Tampa Hispanic is 39 years vs. 47 years for non Hispanics. 39 yrs
Source: Tampa Scarborough Release 3 2012, 18+
37,500 of Hispanic’s in Tampa have used legal services in the past year.
When considering reaching the Hispanic Market, you have options. The choice is “clear”!!
All Spanish Language Radio Stations
297,700 176,600
Source: Nielsen Tampa, Jun-Aug 2015 PPM; Mon-Sun 6a-mid Cume Persons 18+
We reach 59% of All Spanish Radio Listeners!!
WEEKLY REACH
CALL LETTERS DIAL NAME FORMAT ADULTS 18+
WYUU-FM 92.5 92.5 MAXIMA SPANISH ADULT CONTEMPORARY 176,600
WAMA-AM 1550 LA LEY MEXICAN 28,100
WQBN-AM 1300 LA 1300 BROKERAGE 24,100
WTMP-FM 96.1 LA MEXICANA MEXICAN 20,900
WGES-AM 680 GENESIS CHRISTIAN 17,800
WMGG-AM 1470 MEGA CLASICA SPANISH ADULT CONTEMPORARY 15,700
WLCC-AM 760 RADIO LUZ CHRISTIAN 14,500
92.5 Maxima versus TV in the Hispanic Marketplace Weekly Cume Audience Monday-Friday Dayparts
Source: Oct-Dec 2014. TV Data: Scarborough: Aug’13-Jul’14 Merged with Nielsen Oct –Dec 2014; Adults 18+This report is updated yearly.
43600 43400 37100
73800
82900
71000
93900 93400
80000
105300 106200
86000
0
20000
40000
60000
80000
100000
120000
M-F 3P-7P M-F 10A-3P M-F 6A-10A
WMOR-TV WRMD-TV WVEA-TV WYUU-FM
Adults 18+
Are you having a tough time recruiting bilingual or retaining
qualified workers? When it comes to building a strong workforce, it’s not just about hiring … it’s about Retention!
Placing your Recruitment Ad Online? 92.5 MAXIMA-FM reaches approximately 230,000 Adults weekly. How many Adults are seeing your ad online? Placing your Recruitment Ad in Newspaper? Newspaper classifieds have been around for over 50 years. How many things do we do the same way we did 50 years ago? Not many. The advanced technology of recruitment is here today! It’s called radio! Consider 92.5 MAXIMA-FM 92.5 MAXIMA-FM certainly reaches the bilingual workers you are looking for. We are the first and strongest Latin FM radio station in Tampa Bay. Were you aware that 1 in every 4 in Tampa Bay is Hispanic? Additionally, radio recruiting may help companies with their compliance with American’s with Disability Act of 1990; EOE, age discrimination. “It is unlawful for a covered entity to discriminate on the basis of disability against a qualified individual in regard to Recruitment, advertising and job application procedures”. Restrictions: Starting in July 1994, any company with a minimum of 15 employees must comply with this act. Fines: $50k for a small business and up to $300k for a large company. Are you completely complying with the law with Online and Newspaper? Radio has that extra compliance element you are missing and we will provide an affidavit of the script/dates/times your ad aired which will stand in Court.
WEEKDAY LINEUP
Any of our On-Air Talents can endorse your business. You will pay $20 more for each commercial that is read LIVE during their daypart. All other commercials out of their daypart will be recorded. Plus $200 weekly for talent fee or $600 for the entire month (regardless if it’s a 4-week or a 5-week month).
Juan Pastrana known as DJ Ñeko has over
10 years of experience on the airwaves. He
began his career with Mega Communications
in Tampa on Mega 820am where he was an
on air talent and began the first urban music
show El Sandungueo.
Due to the success of El Sandungueo he was
given the opportunity to work in New York City
where he became a popular on-air personality
for La Kalle 105.9 owned by Univision Radio.
After three years of success in the Big Apple,
he returns to his original home Tampa Bay
and is now on MAXIMA-FM on the Morning
Show.
Ñeko is one of the best when it comes to
bringing the party at nightclubs. You can see
him at Whiskey North on Fridays and
Saturday nights Green Gators.
DJ ÑEKO MON-FRI 6A-10A
Nandy Dávila is one of Tampa’s most respected DJ’s. He started
his career in the mid 1980’s in Puerto Rico.
He moved to the states in 1986 where he worked in many
different positions in Media/Broadcasting companies. Nandy
has worked as Musical Director, Morning Show Host, Assistant
Program Director, Program Director and Promotions Director;
but his heart and soul is being on the air and interacting with
the listeners.
Nandy has brought lots of success to National and local clients
endorsing their brands, products and services. Among the
most recent clients we have State Farm, All State, Honda
Suzuki, Florida Health Solutions, Men’s Sport Wear, Value Car
and Brandon Honda just to name a few. He is very health
conscious and would be the perfect fit to endorse a gym or any
health related client. He is all about being outdoors and loves
to fish, bike and run.
Nandy is Ñeko’s sidekick in the Morning Show and also hosts
Salsa MAXIMA show on Sundays. We invite you to tune in.
NANDY DAVILA MON-FRI 6A-10A
SUN 12N-1P
Born and raised in Mexico, Cristy recognized her love for radio at a Young age. She began her Radio career as she
attended college in El Paso TX, as a member of NPR. Cristy also was a Radio personality at one of the most important radio
stations in Ciudad Juarez, MX where she also produced Voice-overs for advertising agencies.
Her experience allowed her to take part in a new project which included the launching of a new station from one of the
largest and most influential Corporations in the Latin American radio industry. Cristy enjoyed much success as a Radio
Personality while broadcasting on a signal that reached Texas, New Mexico and even covered parts of Mexico.
We couldn’t be more excited to have such a polished, charismatic and experienced professional as part of our Morning
Show. Any client would be greatly served by having her represent them with endorsements.
Valerie was born in Fajardo, Puerto Rico. She began her career in
Radio with La X 100.7 FM in Puerto Rico as a host and
production assistant. She later became a full-time radio host and
moved to New York to do middays for Univision’s La Kalle 105.9 FM.
In addition to her radio career, Valerie has done freelance acting
for Telemundo and WapaTV in Puerto Rico partaking in various
comedy shows and has also been a guest judge on Univision’s Sabado
Gigante.
As a singer, she blasted into the music scene in 2003 with her hit
single “Te Excitare”. Her success in the music industry opened up
many doors including a big one in New York City in 2005 when she
hosted mid-days for Univision Radio. Her passion for music and radio
gravitated some years later to Florida where she worked for WTLQ in
Fort Myers and most recently in Orlando as the morning show co-host
on WHKQ.
Singing has been a big part of Valerie’s life, after being featured
in reggaeton songs with artists such as Wisin y Yandel and Daddy
Yankee, she signed a record deal with DJ Nelson's Flow Music
Label. In 2007 she released her first solo album titled Valerie Mi Flow,
which includes hits like "Te Exitare" and "Ven y Baila". In 2009 she
was offered the opportunity to record the title song "Doble Vida" for
the popular Telemundo telenovela, “El Rostro de Analia”.
Valerie is our Diva … she loves shopping for shoes, clothing, jewelry,
cosmetics and loves the “bling bling”.
Nio began his career in radio in 1996 working at Radio Mundo 680AM in Tampa. After only
one year, he was offered a position at Mega 760AM where along with being an on-air host,
was named the official voice in Spanish of Tampa Bay Buccaneers. This honor catapulted
Nio into the national spotlight of Spanish sports and eventually lead to the public recognition
for excellence in broadcasting by Mayor Dick Greco and the City of Tampa.
In 2005, Nio was given an opportunity to return to his hometown Miami as the afternoon
drive host on Mega 94.9 FM.
After only 2 months in South Florida, he took Mega to #1, provoking an invitation to Los
Angeles where he hosted afternoons on the world’s most successful Latin Rhythmic station
“Latino 96.3 FM”. For almost three years, Nio consistently competed among the top three
stations in the biggest Radio Market in the United States.
In 2007 Nio Encendio received one of the greatest honors of his career when he was
privileged with the “Passion of the Art” award by the National Institute of Latin American
Journalism.
When 2008 rolled around, Nio once again answered the call to return to his hometown
Miami. This time as the morning show host on one of South Florida’s most illustrious
stations, “El Zol 95.7”.
Having enjoyed the “big city life” already, in 2009 Nio Encendio returned to the city that gave
him his radio career, Tampa.
“Hancel The Hitman” got his radio legs and skill-set working mainly in Philadelphia for “La Mega” and later “El Zol Philly” but also did some TV work for Univision 65. Hancel’s skills also reach into the production studio where he masterfully can maneuver through Pro Tools, Adobe Audition and more. His knowledge in computer software expands into Photoshop and he has a sweet-spot for social media tactics and strategies. The Hitman was most recently part of “Los Anormales” morning show at WRUM in Orlando for iHeartMedia but he is now proud to call himself a Beasley man!
Enrique Alamo was born in New York and raised in Fajardo, Puerto Rico where he started his journey in Broadcasting.
At the present time with his 30-years experience in broadcasting between Puerto Rico, Central Florida and the Tampa
Bay area he shows lots of talent and professionalism with his extended knowledge in the music world as well in the
advertising market.
He came to Central Florida in 1988 where he worked in 11Q Orlando for 10 years. In 1998 he had an opportunity to start
in Tampa bay with Mega Communications where he worked for 7 years. At the present time he hosts the show Mon-Fri
from 6pm-10pm. His charisma and outgoing personality is what makes him one of the best.
22
MAXIMA EXITOS – Saturdays 8a-10a SALSA MAXIMA – Sundays 9a-10a Here’s your opportunity to engage Salsa enthusiasts! 92.5 MAXIMA plays the best of classic Salsa on Saturday and Sunday mornings. As a sponsor, you will receive an Open/Close billboard followed by a :10 sec. commercial, (2) :30 sec. commercials, and (4) :30 sec. Streaming commercials to run any weekday 9a-6p (the day of your preference). 4-Week investment: $1,400 TRAFFIC ADJACENCIES Mon-Fri AM/PM Drive Time 92.5 Maxima Listeners are on the move! Our traffic reports air 10 times per day Monday-Friday (6x in AM Drive twice an hour in the 6am,7am and 8am hours and 4x per day in PM Drive, once an hour 3pm, 4pm, 5pm and 6pm hours) for a total of 50 traffic adjacencies per week. These fixed time positions offer your business a high profile location to promote your message! Weekly Investment: $3,000 MAXIMA MUSIC HOURS THRU 2014 Mon-Fri 8:20am, 11:50am and 4:20pm Morning Music Hour, Drive Thru Mix and Happy Hour Commercial free hours. As a sponsor, you will receive Closing name mention and a :05 sec. tag on each MAXIMA MUSIC HOUR. Sponsor of the 4:20pm commercial free segment, gets Opening, Middle and Closing name mention followed by a :05 sec. tag. This particular segment is 80-minutes long. 4-Week Investment: $1,500 (each hour is sold individually)
ÑEKADA TELEFONICA Mon-Fri (7am, 8am, 9am) Prank calls which will bring tears of laughter as DJ Ñeko comes up with the most hilarious ideas. Prank calls are downloaded to our website so listeners can share with others. Sponsorship opportunity to include name mention in Opening/Closing along with a :05 sec. tag. 4-Week Investment: $3,000 #TAG ENTERATE Mon-Fri (6:55am, 7:55am 8:55am) No time to tune into the local news? Then find out here in our Morning Show what made it to the Top News of the Day. Sponsorship includes an Opening billboard with a :05 sec. tag. 4-Week Investment: $2,500 TOP 20 COUNTDOWN Saturday 12noon-2pm The Top 20 Countdown is the highest rated show all weekend on 92.5 MAXIMA! Brand yourself with one of the most listened to programs on the station, and associate yourself with the Top 20 most popular songs on the station, that ALL of our listeners, and all of your consumers, want to hear! Sponsorship includes Opening, Middle and Closing Billboard followed by a :05 second tag, plus a Page Takeover on the Top 20 Countdown page on 925maxima.com every Saturday with 728x90, 300x250, and website skin to click thru to your website. 4-Week Investment: $2,000
Sold thru 2015
Sold thru 2016
Sold thru 2016
23
LAS 4 MAXIMAS ENCENDIAS Mon-Fri 4pm A popular feature on weekdays at the 4 o’clock hour where we play the four most requested songs of the day … we call it “Las 4 Máximas Encendías” hosted by Nio Encendío. As a sponsor, you will receive name mention at the beginning and ending of the segment followed by a :05 tag. 4-Week Investment: $3,000 Fiesta Mix Friday Night High Energy Mixing from 5:50pm-12am Sponsor will receive a total of 12 mentions (2 per hour) with a :05 tag. This puts the power of a high energy festive mix in the hands of the sponsor for a 6 hour block on Friday Nights! 4-Week Investment: $1,800
EL REGUERO REGGAETONERO Mon-Thurs at 8pm This flavorful Latin Urban segment gives the MAX!MA fans the perfect dosage of straight up Reggaeton at 8pm Mon-Thurs. with a Back To Back To Back formula. Sponsorship opportunity includes Opening and Closing name mention along with 5 sec. tag. 4-Week Investment: $3,000 KALLE MIX Saturday 8pm-12mid Club flavored Latin mixes with DJ Speedy Jr. Sponsorship includes name mentions twice per hour during the 4-hour block, with show promoted throughout the week with YOUR company as part of the imaging. 4-Week Investment: $4,000
Sold thru 2016 Sold thru 2016
Sold thru 2016
OTHER ON-AIR SPONSORSHIPS
25
DON’T DRINK & DRIVE Align YOUR business with this Public Service Announcement to increase awareness of the risks of Drinking & Driving throughout the year or on long holiday weekends. Sponsorship includes a total of 15x (:15) PSA announcements with YOUR company name and business tag line to air M-Su 6a-12m each week (a minimum of 60x each month based in four weeks) and a banner on 925MAXIMA.com with the Don’t Drink & Drive message brought to you by YOUR business with logo and hyperlink. 4-Week Investment: $3,000 Available all year long but in hot demand during Holiday weekends: Memorial Day, 4th of July, Labor Day, Thanksgiving, New Years Eve HOLIDAY COUNTDOWNS MAXIMA will be announcing how many days left until the holiday and your business can be featured! Pick the number of days and the that you would like to countdown. It’s a great high frequency message to keep your business top of mind leading up to holiday weekends and special events. Sponsors will receive (24) :05-second recorded messages per day (1-per hour / 24-hours per day) and a Countdown banner on 925MAXIMA.com for each day purchased. Investment: 5-Day Countdown: $2,500 COMMERCIAL FREE LONG WEEKENDS and HOLIDAYS Count on us for great programming on the long weekends as we celebrate Memorial Day, Labor Day and Christmas. We kick off the festivities with 12-hrs of commercial free programming. We offer you’re the opportunity to be the exclusive sponsor with name mention followed by a :05 sec. tag on the top and bottom of the hour on radio and streaming. Investment: $3,000
HURRICANE TIPS Remind the Tampa Bay community of the importance of staying safe this Hurricane Season. As a sponsor, you will receive 20 weekly hurricane tips to run on air. Each Hurricane Tip vignette will contain information on how to prepare for the storm Followed by your company name and location. This feature also includes sponsorship of our Hurricane Tips web page with your logo and hot link to Your site. Investment: $3,000 net pet week DON’T TEXT & DRIVE Increase awareness of the risks of texting while driving. Align YOUR business with a powerful message that could save lives. Sponsorship includes a total of 15x (:15) PSA announcements with YOUR company name and business tag line to air M-Su 6a-12m each week (a minimum of 60x each month based in four weeks) and a banner on 925MAXIMA.com with the Don’t Text & Drive message brought to you by YOUR business with logo and hyperlink. 4-Week Investment: $3,000 HISPANIC VINGETTES – (Sept – Oct) We invite you to embrace this year’s Hispanic Vignettes by sponsoring this feature. The Hispanic Vignettes honor influential and legendary Latin artists, authors, athletes, scientists and more with on-air liners as well as an online campaign. As a sponsor, you will receive :60 sec. radio and streaming Hispanic History vignettes with a :15 sec. tag, logo on 925MAXIMA.com Hispanic Heritage Landing page accessed from the homepage and ROS Banner ad impressions promoting the Hispanic Heritage feature with logo inclusion. Investment: $5,000 - $10,000
Rea
ch
Join the many successful companies targeting the lucrative Hispanic consumer on 92.5 Maxima!
PROMOTIONAL SPONSORSHIP OPPORTUNITIES
92.5 Maxima FM Presents:
2014 Maxima Cash Blowout! ‘El Alivio Financiero’
92.5 Maxima FM is excited to offer you the opportunity to sponsor an exclusive CASH giveaway unlike any other!
Listeners will tune in to 92.5 Maxima FM on (tbd), to win $100 cash every 30 minutes from 8 am to 8 pm!
The prize giveaway will include:
• $100 cash every 30 minutes
• Maxima prize bag with any additional promotional items of your choice
As a sponsor, you will receive:
• Inclusion in recorded promos and/or promotion title sponsorship
• LIVE mentions and additional DJ chatter about promotion
• Contest page post on 925maxima.com featuring your logo
• Facebook and Twitter posts promoting the contest, with special thanks to our sponsor
Total Promotional Value: Varies depending on level of sponsorship
Total Cost to Sponsor: Varies, Discuss with your Account Executive for more details
92.5 Maxima FM is excited to offer you the opportunity to sponsor an exclusive ‘Cara a Cara: Concert Fly-away
Giveaway’ promotion, sending one listener and their guest to an exclusive destination to see one of our core artists
perform!
Listeners will tune in to 92.5 Maxima FM on (TBD) from 8 AM to 8 PM for their chance to win a qualifying prize. And it gets
better! All winners will be eligible to win the ‘Cara a Cara’ Experience!
The prize giveaway will include:
• One pair of tickets to the concert
• One pair of Exclusive Back Stage Meet & Greet Passes
• Round trip airfare for two
• 3-day / 2-night hotel stay
As a sponsor, you will receive:
• Inclusion in (40) recorded promos
• (40) LIVE mentions and additional DJ chatter about promotion
• Contest page post on 925maxima.com featuring your logo
• Facebook and Twitter posts promoting the contest, with special thanks to our sponsor
Total Promotional Value $29,900
Total Cost to Sponsor $4,000 – $5,000 (depending where concert takes place)
92.5 Maxima FM Presents: ‘Cara a Cara’ Concert Fly-away Giveaways
92.5 Maxima FM Presents: ‘Mami Chula’ and ‘Papi Chulo’
Here at 92.5 Maxima, we celebrate Mother’s Day and Father’s Day for an entire week, giving away daily prizes! In past years,
winners have been treated to various different types of gift certificates; such as: hotel stays, spa treatments, a makeover, dinner,
and even a family BBQ along with all of the trimmings!
Listeners will tune in to 92.5 Maxima FM on specific dates surrounding Mother’s Day and Father’s Day to win these special
experiences!
The prize giveaway will include:
• Gift certificates
• Hotel stays
• Spa treatments
• Special dinner arrangements
• Flower giveaways
As a sponsor, you will receive:
• Inclusion in (40) recorded promos
• LIVE mentions and additional DJ chatter about promotion
• Contest page post on 925maxima.com featuring your logo
• Facebook and Twitter posts promoting the contest, with
special thanks to our sponsor
Total Promotional Value: Varies depending on number
of prizes given away
Total Cost to Sponsor: Discuss with your Account Executive
for more details
92.5 Maxima FM Presents:
Premios Lo Nuestro, Latin Grammy’s and Premios Juventud!
There is no comparison between watching an amazing awards show on TV and having the life changing
experience of being there and seeing your favorite artists in person! 92.5 MAXIMA will offer one lucky listener
and their guest the opportunity to experience one of these shows!
The prize giveaway will include:
• One pair of tickets to the awards show
• Round trip airfare for two
• 3-day / 2-night hotel stay
• Transportation
As a sponsor, you will receive:
• Inclusion in recorded promos
• LIVE mentions and additional DJ chatter about promotion
• Contest page post on 925maxima.com featuring your logo
• Facebook and Twitter posts promoting the contest, with special thanks to our sponsor
Total Promotional Value: Varies depending on number of prizes given away
Total Cost to Sponsor: Varies. Discuss with your Account Executive for more details
EVENT & CAUSE
MARKETING
92.5 MAX!MA is a proven local leader in:
Event Management
Sponsorship Sales
Cause Marketing
Local Entertainment & Events
Over the years, 92.5 MAX!MA has produced,
managed and sold events and sponsorship
opportunities including:
• 92.5 MAX!MA’s Private Performance Concert Series
• Pets in the Park
• Fiesta Maxima
• Kids Day
• Hispanic Heritage Concert
• St. Jude Children’s Research Hospital Radiothon
92.5 MAX!MA is dedicated to developing unique
marketing ideas and sales solutions for local
businesses. Our station creates programs exclusive to
the market and offers an “experience” style approach
through our special programs, concert events and
marketing ideas. This Opportunities Book includes
snapshots of events and programs that stemmed from
a mere idea, and have grown throughout the years to
be our proudest achievements.
MAXIMA Private Performance Concert Series
Date:
August, 9 2015 – “ Verano al MAXIMO”
December, 2015 – “Parranda al MAXIMO”
Location:
Club Skye
About:
The Private Performance Concert Series is special treat for the Maxima listeners
featuring a “can’t buy it” performance by hot Latin recording artists. Listeners can only
get tickets through Maxima contests or sponsors’ promotions.
The Private Performance Concert Series consists of three shows per year, and the party
has been running strong since 2012. The past SOLD OUT Private Performance shows
have included top international artists such as Luis Enrique, Victor Manuelle, Angel y
Khris, Leslie Grace, Rey Ruiz, N’Klabe, Zion y Lennox, Jerry Rivera & Elvis Crespo.
https://www.youtube.com/watch?v=OcK5RjaN2ZE
Pets in the Park
Date:
Saturday, April 25, 2015
Location:
Raymond James Stadium – Lot 6
About:
Do you love your pet? So does Beasley Media Group! Pets in the
Park celebrates our love affair with our animals with a day of
furry fun. Bring your pet & listen to music, eat, shop, enjoy our
exhibitions and entertainment, or even adopt an animal in need of
their “Forever Home.”
Endless customizable sponsorship opportunities are available,
including the ever-popular “Take Me Home Zone,” entertainment
rings including the Ultimate Air Dogs and Twiggy the waterskiing
squirrel, pet costume contests, doggie splash pools, and more.
Fiesta MAXIMA
Date:
Friday, June 19, 2015
Location:
Amalie Arena
About:
Join the 92.5 MAXIMA crew for a day full of music and dancing at the
HOTTEST concert in town – Fiesta MAXIMA! Previous performers have
included top international acts like Prince Royce, Don Omar, Tito El Bambino,
and Ivy Queen.
Sponsorship opportunities include discount ticket and giveaway promotions,
retail ticket outlet opportunities, opportunity to advertise in the LED Screens
and monitors inside the venue, on-site “upgrades” to premium seating, meet
& greet/artist experiences, online and mobile contesting, creative solutions
for branding and sampling, and more!
https://www.youtube.com/watch?v=SqKZXFd3SsE
Kids Day
Date:
Sunday, July 26, 2015
Location:
Tampa Convention Center
About:
Kids Day features FREE kids entertainment and fun for
the whole family! Last year’s event hit capacity just two
hours after gates opened – and the excitement never
stopped! Special guest Calum Worthy (of Disney
Channel show “Austin & Ally”) met his fans, and the
event featured free face painting, balloon twisters, a
petting zoo, live entertainment and games, science
experiments, appearances from cartoon characters,
indoor ice skating, and SO MUCH MORE!
We can’t wait for the fun to grow in 2015.
Sponsorship opportunities include Goodie Bags,
themed zones (education, sports, health, kids lounge),
stage and entertainment, celeb meet & greets, and
exhibitor booths for sampling, display, and sales.
Handbag Happy Hour
Date:
September 2015
Location:
Available
About:
Ladies, grab your girls and head to
Tampa Bay’s hottest GNO (that’s “Girls
Night Out”) – Handbag Happy Hour!
This gals-only soiree features spa
treatments, beauty tips, health info, live
entertainment, yummy drinks and food,
and of course, the chance to win one of
DOZENS of designer handbags!
Last year marked the first annual
event, and all raffle ticket proceeds
benefitted Brides Against Breast
Cancer. We look forward to partnering
with them again for this evening of
glam giveaways!
Hispanic Heritage Concert
Date:
October 11, 2015
Location:
Coachman Park
About:
This October, Clearwater’s Coachman Park will again
welcome some of the biggest artists in Latin music for the 10th
annual Hispanic Heritage Concert. And our tenth birthday will
be bigger than ever, with even more unique opportunities for
advertisers to market their brands to a multicultural audience
at the peak of Hispanic Heritage Month.
Over 15,000 fill Coachman Park to the brim for this concert –
don’t miss out on the action! Sponsorships include exclusive
“win-to-get-in” lounge areas, traffic driving elements, on-air
and online contesting, giveaways, artist experiences, and so
much more.
Check out the videos!
https://www.youtube.com/watch?v=WUuug9g-t9Y
https://www.youtube.com/watch?v=hTND8KEtVug
WYUU St. Jude Radiothon
Date:
December 3 - 4, 2015
Location:
92.5 MAXIMA Studios
About:
Promesa y Esperanza is a Hispanic Radiothon fundraising program
dedicated to helping the children of St. Jude Children's Research Hospital.
This year, the 92.5 MAXIMA Promesa y Esperanza Radiothon will be
December 3 - 4, 2015. Our LIVE broadcast will be a collection of St. Jude
patient stories, and exciting radio programming to help increase awareness
and raise funds to support the hospital’s lifesaving work.
Last year, our Radiothon raised over $125,000 for the kids of St. Jude!
DIGITAL
QYK 99.5
WRBQ 104.7
WLLD 94.1
WYUU 92.5
WBRN 98.7
Money Talk 1010AM
Tampa Bay’s #1 for New Country Classic Hits The Bay’s Party Station Tu Musica al Maximo Bubba Radio Network Financial & Lifestyle Talk
COUNTRY 70’s 80’s and More Top 40 Rhythmic CHR SPANISH CHR NO Rules Radio TALK
Tampa Bay’s Best Country Tim McGraw, Carrie Underwood, Jason Aldean, Kenny Chesney,
Taylor Swift
Eagles, Elton John, Fleetwood Mac, Rolling Stones, Doobie
Brothers, KC and the Sunshine Band, Rod Stewart, Beatles
Rihanna, Justin Timberlake, Jay Z, Bruno Mars and Lil Wayne.
Pitbull, Shakira, Wisin y Yandel, Prince Royce,
Marc Anthony
Van Halen, AC/DC, Limp Bizkit, Metallica, Papa Roach, NWA, Eminem, Nirvana, Green Day
Tampa Bay’s Financial talk and lifestyle radio station.
Target: Target: Target Target: Target: Target:
A 25-54/W 25-54 A 25-54/W 35-64+ A 18-49 A25-49 Men 25-54 A 25+
Personalities Personalities Personalities Personalities Personalities Personalities
Dave McKay, and Veronica 5a-10a Mason Dixon 5a-10a Orlando and the Freak Show
6a-10a DJ Ñeko 6a-10a Bubba the Love Sponge 6a-10a The Del Walmsley Show 10a – 11a
June Knight 10a-3p Paula Street 10a-3p Ali That Girl 10a-3p Valerie Morales 10a-3p Manson 10a-3p The Ray Lucia Show 12 – 2p
Cadillac Jack 3p-7p Flash 3p-7p Bootleg Kev 3p-7p Nio Encendio 3p-6p Ned 3p-7p Dave Ramsey 2p – 5p
Gino 7p-12a Bobby Rich 7p-12m The Nuthouse 7p-12m Enrique Alamo 6p-10p 25 Cent 7p-10p Business Rock Stars 5p – 7p
www.wqyk.com www.myq105.com www.wild941.com www.925maxima.com http://bubba987.com/ http://moneytalk1010.com/
Uniques: Uniques: Uniques: Uniques: Uniques: Uniques:
76,214 54,060 319,533 118,656 24,128 1,145 Pageviews: Pageviews: Pageviews: Pageviews: Pageviews: Pageviews:
186,613 72,586 425,727 183,215 46,642 2,881
Streaming Connections: 56,981
Streaming Uniques:
13,102
Streaming Connections: 58,616
Streaming Uniques:
14,206
Streaming Connections: 157,941
Streaming Uniques:
37,029
Streaming Connections:
94,155
Streaming Uniques: 21,700
Streaming Connections: 552,741
Streaming Uniques:
108,383
Streaming Connections: 4,074
Streaming Uniques:
1,756
AUGUST 2015
WQYK 99.5 WRBQ 104.7 WLLD 94.1 WYUU 92.5 WBRN 98.7 Money Talk 1010AM
Tampa Bay’s #1 for New Country Classic Hits The Bay’s Party Station Tu Musica al Maximo Bubba Radio Network Financial & Lifestyle Talk
Facebook Facebook Facebook Facebook Facebook Facebook
24,769 Likes
7,269 Likes
88,661 Likes
24,999 Likes
1,925 Likes
N/A
Twitter Twitter Twitter Twitter Twitter Twitter
12,145 Followers
2,068 Followers
19,460 Followers
3,065 Followers
2,199
Followers
N/A
Newsletter Database
Newsletter Database
Newsletter Database
Newsletter Database
Newsletter Database
17,423 Subscribers
7,450 Subscribers
27,223 Subscribers
7,241 Subscribers
7,001 Subscribers
Text Club Text Club Text Club Text Club Text Club
15,941 Members
424
8,805 Members
945 Members
TBD
Mobile App Mobile App Mobile App Mobile App Mobile App Mobile App 1,640
Monthly Active Users 1,622
Monthly Active Users 8,930
Monthly Active Users 4,861
Monthly Active Users 17,626
Monthly Active Users 212
Monthly Active Users
AUGUST 2015
PRICING: $15CPM
$75 – 5,000 impressions
$100 – 6,666 impressions
$125 – 8,333 impressions
Hyper Narrow Targeting: geo-fences can be as small as 100-meters.
Performance: CTR’s are often 4-8x higher than traditional display ads.
Reporting: Track impressions & clicks from each geo-fence and landing page activity.
Custom landing page: Increase the chances of conversion by giving consumers clear Calls-to-Action.
What Is It?
Did You Know??? • 60% of media consumption today occurs on mobile devices • Mobile device users now spend more than 89% of their time in apps.** • 82% of mobile media time is via apps.**
Once a consumer enters a geo-fenced area, we can serve your banner ads to them for up to 60 days, when they use apps on their mobile device. When a user clicks on your banner ad, they will be taken to your custom landing page where they will see specific Calls-to-Action. There are over 14,000 Aps. Below are just some of them.
Net Investment: $1,500 for 100k banner impressions
GEO-FENCING – 100,000 impressions - $1500
We offer you the option to send listeners a custom message that can be day-parted (by days of the week or time of the day). The custom
message can be consistent with the on-air and online campaign.
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CATEGORIES
Building Materials & Garden Equipment & Supplies Dealers
Hardware Stores $8,081,000
Home Centers $100,812,000
Nursery and Garden Centers $10,824,000
Outdoor Power Equipment Stores $2,920,000
Paint & Wallpaper Stores $5,493,000
Category Totals: $128,130,000
Clothing & Clothing Accessories Stores
Children & Infant's Clothing Stores $6,846,000
Clothing Accessories Stores $3,839,000
Family Clothing Stores $80,635,000
Jewelry Stores $24,514,000
Luggage & Leather Stores $1,787,000
Men's Clothing Stores $5,265,000
Shoe Stores $20,568,000
Women's Clothing Stores $22,979,000
Category Totals: $166,433,000
Electronics & Appliance Stores
Camera & Photographic Supply Stores $1,034,000
Computer & Software Stores $17,232,000
Household Appliance Stores $10,479,000
Radio TV and Other Electronics Stores $70,234,000
Category Totals: $98,978,000
Food & Beverage Stores
Baked Goods Stores $812,000
Beer Wine and Liquor Stores $22,137,000
Confectionary & Nut Stores $703,000
Convenience Stores $22,440,000
Fish & Seafood Markets $1,345,000
Fruit & Vegetable Markets $3,199,000
Meat Markets $3,245,000
Specialty Food Stores $9,304,000
Supermarkets & Other Grocery Stores $500,110,000
Category Totals: $553,990,000
Food Services & Drinking Place Sales
Cafeteria Sales $9,997,000
Drinking Place Sales $14,712,000
Full-Service Restaurant Sales $222,631,000
Limited-Service Restaurant Sales $133,122,000
Snack & Nonalcoholic Beverage Bar Sales $19,242,000
Category Totals: $399,704,000
Furniture & Home Furnishings Stores
Floor Covering Stores $11,284,000
Furniture Stores $42,333,000
Window Treatment Stores $1,215,000
Category Totals: $54,832,000
Gas Station Sales
Gas Stations with Convenience Stores $327,900,000
Other Gas Stations $42,286,000
Category Totals: $370,185,000
General Merchandise Stores
Department Stores $169,898,000
Warehouse Clubs & Superstores $361,716,000
Category Totals: $531,614,000
Health & Personal Care Stores
Cosmetics Beauty Supplies & Perfume Stores $7,229,000
Food (Health) Supplement Stores $5,727,000
Optical Goods Stores $8,399,000
Pharmacies & Drug Stores $176,285,000
Category Totals: $197,640,000
Miscellaneous Store Retailers
Art Dealers $2,236,000
Florists $4,337,000
Gift Novelty and Souvenir Stores $14,946,000
Mobile Home Dealers $5,543,000
Office Supplies & Stationery Stores $19,679,000
Pet & Pet Supplies Stores $11,678,000
Used Merchandise Stores $11,179,000
Category Totals: $69,598,000
WYUU’s Annual Spending Power
Source: Nielsen Radio July 2014, A18+, Tampa/St Petersburg/Clearwater, Mon-Sun 6a-12mid
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WYUU’s Annual Spending Power
Motor Vehicle and Parts Dealer Sales
Auto Parts & Accessories Stores $38,696,000
Boat Dealers $26,668,000
Motorcycle Dealers $15,931,000
New Car Dealers $565,881,000
Recreational Vehicle Dealers $55,997,000
Tire Dealers $23,854,000
Used Car Dealers $71,628,000
Category Totals: $798,655,000
NonStore Retailers
Bottled Gas Dealers $8,467,000
Electronic Shopping & Mai l Order Houses $419,240,000
Heating Oi l Dealers $504,000
Category Totals: $428,210,000
Sporting Goods Hobby Book & Music Stores
Book Stores $10,497,000
CD Tape & Record Stores $1,661,000
Hobby Toy & Game Stores $10,392,000
Musica l Instruments & Suppl ies Stores $4,342,000
News Dealers & Newsstands $527,000
Sewing Needlework & Piece Goods Stores $3,553,000
Sporting Goods Stores $18,722,000
Category Totals: $49,694,000
Services
Amusement & Theme Parks $45,771,000
Beauty & Barber Shops $14,746,000
Bowling Centers $2,475,000
Carpet and Upholstery Cleaning Services $2,307,000
Certified Public Accountants and Tax Preparation Services $51,201,000
Child Day Care Services $26,352,000
Continuing Care Retirement Communities $40,524,000
Copy Shops & Other Business Services Centers and Private Mail Centers $15,127,000
Diagnostic Imaging Centers $18,740,000
Diet Services $855,000
Employment Placement Agencies $16,907,000
Exhaust System Repair $398,000
Exterminating & Pest Control Services $12,566,000
Fitness Centers $15,979,000
Freestanding Emergency Centers $28,826,000
Gambling Industries (All Casinos and Others) $3,526,000
General Auto Repair $23,654,000
Golf Courses & Country Clubs $20,539,000
Homes for the Elderly $18,839,000
Hospitals $644,546,000
Lawyers $177,063,000
Nursing Care Facilities $87,507,000
Offices of Chiropractors $9,635,000
Offices of Dentists $61,874,000
Offices of Optometrists $5,288,000
Offices of Physicians $365,414,000
One Hour Photofinishing and Photofinishing Laboratories $929,000
Payroll Services $9,253,000
Photographic Studios Portrait $2,174,000
Security Systems Services $7,666,000
Skiing Facilities $0
Spectator Sports $45,495,000
Temporary Help Services $146,323,000
Transmission Repair $1,599,000
Video Tape & Disc Rental $3,946,000
Wired Telecommunications $260,742,000
Wireless Telecommunications $178,998,000
Total Retail Spending Power of WYUU-FM Listeners $3,447,960,000
Total Retail & Food service Sales $3,847,664,000
Source: Nielsen Radio July 2014, A18+, Tampa/St Petersburg/Clearwater, Mon-Sun 6a-12mid
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WYUU – Lifestyle/Behaviors WYUU Adults 18+ are more likely than the Tampa market as a whole to…
What we Own: Tablet (iPad, Glxy Tab, Kindle Fire, etc.) 140 Smartphone (Android, iPhone, etc.) 126 MP3 player (iPod, Sony, etc.) 114 Amount Spent on Internet Purchases (yr): $1,000 - $2,499 133 What We Do: Baseball/Softball 351 Basketball 222 Football 161 Yoga/Pilates 149 Jogging/Running 148 Grocery: Spent $125-$149/wk on groceries 176 Spent $200/wk on groceries 100 Education: Participated in adult continuing education 107 Source: Tapscan Web / Scarborough Data: Copyright 2013-2014 Scarborough Research.
Quick Service Restaurants
WHAT I Want to Know About Them
quick service restaurant quintile: 1st (heaviest) 163
quick service restaurant quintile: 2nd (heavy) 97
quick service restaurant quintile: 3rd (medium) 95
quick service restaurant quintile: 4th (light) 102
quick service restaurant quintile: 5th (lightest) 36
visited any restaurant: any quick service restaurant(mo) 110
#tms ate at quick svc restaurant (mo): 1 37
#tms ate at quick svc restaurant (mo): 2 98
#tms ate at quick svc restaurant (mo): 3 116
#tms ate at quick svc restaurant (mo): 4 70
#tms ate at quick svc restaurant (mo): 5 121
#tms ate at quick svc restaurant (mo): 6-9 115
#tms ate at quick svc restaurant (mo): 10 or more 148
#tms ate at quick svc restaurant (mo): none 35
quick service restrnt used (mo): Little Caesars 160
quick service restrnt used (mo): Long John Silver's 275
quick service restrnt used (mo): McDonald's 116
quick service restrnt used (mo): Moe's Southwest Grill 129
quick service restrnt used (mo): Panera Bread 56
quick service restrnt used (mo): Papa John's Pizza 128
quick service restrnt used (mo): Pizza Hut 140
quick service restrnt used (mo): Popeyes 270
quick service restrnt used (mo): Qdoba 102
quick service restrnt used (mo): Quizno's 25
quick service restrnt used (mo): Sonic 141
quick service restrnt used (mo): Starbucks 60
quick service restrnt used (mo): Subway 111
quick service restrnt used (mo): Taco Bell 145
quick service restrnt used (mo): Tijuana Flats 75
quick service restrnt used (mo): Wendy's 114
quick service restrnt used (mo): Wingstop 0
quick service restrnt used (mo): other 85
quick service restrnt used (mo): Arby's 55
quick service restrnt used (mo): Auntie Anne's 13
quick service restrnt used (mo): Blimpie 0
quick service restrnt used (mo): Boston Market 115
quick service restrnt used (mo): Burger King 138
quick service restrnt used (mo): Checkers 108
quick service restrnt used (mo): Chick-fil-A 123
quick service restrnt used (mo): Chipotle 107
quick service restrnt used (mo): Church's Chicken 219
quick service restrnt used (mo): CiCi's Pizza 145
quick service restrnt used (mo): Cold Stone Creamery 195
quick service restrnt used (mo): Dairy Queen 49
quick service restrnt used (mo): Domino's Pizza 191
quick service restrnt used (mo): Dunkin' Donuts 92
quick service restrnt used (mo): Firehouse Subs 174
quick service restrnt used (mo): Five Guys Burgers and Fries 46
quick service restrnt used (mo): Hardee's 75
quick service restrnt used (mo): Hungry Howie's 113
quick service restrnt used (mo): KFC 150
Source: Tapscan Web / Scarborough Data: Copyright 2013-2014 Scarborough Research, A18+.