9b) website, without consultant txdot. old home page 2 by early 2012, the amount of information on...
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9b) Website, without Consultant
TxDOT
Old Home Page
2
By early 2012, the amount of information on TxDOT.gov was exceeding the capabilities of the existing design.
− Too many options and images under “Quick Links”
− Too many “What’s New” links− Too many options overall
New Home Page
3
Our new home page welcomes visitors with clear organization and a more elegant look and feel.
− Clean lines− White space− Clear audience-based paths− Links to the most popular
content− Customizable news based on
user location
Mobile Home Page
4
Going Mobile
− Because 11 percent of users were accessing TxDOT.gov with a mobile device, we developed a mobile site.
Mobile Device Use
Mobile Web
5
Page Views
Unique Visitors
Visits
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000
359,346
235,065
887,357
Careers
6
Opportunities
− To make the job search process simpler for everyone, we created an easy-to-use, graphically driven career search page.
Media Room
7
News Around the State
− Listed by TxDOT district, local news is now easy to find.
− In the Media Room page, the media now has a single source for news, podcasts and public awareness campaigns.
Get Involved
8
Public Involvement
− Citizen involvement is critical to TxDOT. We developed a clean interface for finding local hearings and meetings, volunteer opportunities, and committee information.
− The next three upcoming meetings are displayed, with the full schedule one click away.
Driver Audience
9
User-centered Design
− Audience pages serve as portals to content relevant to the needs of a particular user group.
− The Driver page provides information to the general public on travel, tourism and safety.
Government Audience
10
Federal, State and Local Governments Information and Assistance
− Audience pages also feature specialized banners.
− The “How Do I” section guides users to the most popular content.