9 Shot Analysis

Lauren Stokes

Camera Work

Camera Work1. The first shot is a medium shot which is shown throughout the

beginning this establishes where the character is and tells the audience what he is doing; which is searching for something.

2. The second shot is of the police officer/detective who is after Devlin and Ed Sheeran. The shot is close up this is to show his emotions, which is

anger towards finding these boys that's why he is shouting and questioning the female. This conforms to rap conventions, because if

the song is an angry song the emotions will go with that, which includes shouting and lashing out.

3. The third shot is a close up of blood on Ed’s t-shirt which looks like he has been stabbed. This means there is violence involved which converts

to a convention of Rap.

In this music video the most common shots are close ups, extreme close ups and medium shots. These are all conventions of Rap & Hip-hop. They are all used

to focus on main parts of the video to help the audience understand.

Editing.

Editing.In this music video the editing techniques are used in different ways;1. The first editing techniques used and first thing you see in this

music video is very commonly used in rap & Hip-hop music videos, this is the use of text which reveals the artist or name of song. In this case they have choose to use both, but the names fading while the song title appears.

2. The second techniques used and noticed was the use of focusing and un focusing, there isn't a lot but the most obvious was when Ed is sitting in a car and looks in the mirror to see a police van. And it unfocused when he has realised who and what it is; this is clever because the editor has choose to let the audience know who it is when Ed has realised.

3. The third editing technique is used throughout the entire video which is the cuts between the three different people. Devlin inside the house, Ed in the get away car and the Female in the police car with a man. This is to show the different stories going on. Devlin inside saying goodbye to his family, Ed in the car who is getting ready to go but has been stabbed and the Female being questioning by the police officer about the boys.

All these editing techniques have been used in other music videos which means they have conformed to the conventions of the genres.

Mise-En-Scene

Mise-En-SceneThe mise-en-scene is very important in a music video because it counts for Props, Location, Costume and location, lighting and body language. The three shots show the lighting is all natural because it is to give a realistic effect because of the story line. 1. The first picture is of a mask this is the main prop in this video

because it was explains to the audience what is going on. At the start of the scene the police officer is asking the female if he has seen the mask shown in a photo he has; the photo is of two men on A security camera with that mask on and then it cuts away to Ed in the car and the mask sitting on the seat besides him. This shows the audience he was in that photo.

2. The second photo shows one of the locations which is used, This one is the get away car that Ed is waiting for Devlin in. The other locations are the police officers car and inside the house. Again this is to show the three different stories going on. Using different locations conforms to the conventions.

3. The third shot is to show the clothing used in this music video. The costumes conforms to rap music videos because they usually working class. This video just has baggy comfortable clothes. Even thought this conforms to Rap conventions it doesn't to hip-hop. Hip-Hop normally have expensive clothes with recognisable brands.