9th international public markets conference - Òscar martín
TRANSCRIPT
ÒSCAR MARTÍN
Markets as Engines of Entrepreneurship
Head of Studies Institut Municipal de Mercats de
Barcelona
MARKETS AS ENGINES OF ENTREPRENEURSHIPENTREPRENEURSHIP
THE BARCELONA MODEL
ÒSCAR MARTÍN26th march 2015
The Municipal Institute of Markets of Barcelona
Created in 1991 by the City Council of BarcelonaCity Council of Barcelona
• 72 workers• 13 MM Euros/year.• Investment 2014: 32.5
million Euros• Legal responsibility:
statutes
Markets: drivers of economic activity
�Since the 19th century the markets have been the urban promoters of commerce, for themselves and for the surrounding commerce.
�In the 80s, the strong introduction in our country of the new �In the 80s, the strong introduction in our country of the new channels of distribution, especially the supermarkets, led to the markets entering into crisis.
�The creation of the Municipal Institute with a Plan of modernisation, had the aim of creating a model of urban commerce of proximity, with social cohesion and as economic drivers, so that they didn’t fall in decline as in other cities of Europe.
�During these years, 24 processes of remodelling and modernisation have been carried out, and 4 others are underway.
Markets: drivers of employment and entrepreneurship (I)The modernisation of
the markets achieves the markets achieves
various objectives:
�maintain business activity and
competitiveness
�new operators
�renovation of surrounding commerce
Markets: drivers of employment and entrepreneurship(II)With the 24 refurbishments we have achieved:
o 3,215 direct jobs + 720o increase in the turnover: 20%
and 25%o increase of visitors : 30% and
80%o maintain and increase hundreds
of shops around the market
It is foreseen to preserve 1,285 jobs and to create 380 more.
THE LLIBERTAT MARKET PROJECT
Aims:Aims:
• Recover and renew the city historical heritage
• Boosting commerce in the area
• Sustainable management
• Improving the quality of food
IMPLEMENTATION: STRATEGIC AXES
1.Proposal and study 1.Proposal and study previous to the reform
2.Reform planning
3.Work execution
4.Inauguration
NEW ENCANTS BARCELONA MARKET (I)
Building of 35,000 m2
15,000 are for commercial use
2 underground floors (270 car parking for and logistics services :storage, unloading, waste, 2 underground floors (270 car parking for and logistics services :storage, unloading, waste, parking of vehicles).
A total of 283 businesses
- 78 shops non-food- 156 non-food stalls- 40 auction spaces - 2 bars- 6 stores of food and drink (called "Food Street")- 1 restaurant
NEW ENCANTS BARCELONA MARKET (II)
The new space of EncantsBarcelona
Attracts more visitorsAttracts more visitors90,000 150,000
Increased their turnover:stallholders : 10% 50%shops : 30% 80%
Increased number of jobs: new direct jobs created: 73