a 12-step plan for creating a social media strategy

A 12-Step Plan for Creating a Social Media Strategy

NeilFooteMaybornSchoolofJournalismFooteCommunica8ons,LLCNa8onalBlackPublicRela8onsSociety,Inc.

(c)FooteCommunica8ons,LLC-2016

SocialMedia?Really?

•  Don’tgetlostinthehype,buzzwords•  Embracetheidea,theconcept•  It’sreallybacktobasics


Wheredoyoustand?

• What’sallthehype?• HerewegoagainSkep8cal

• Feelthepressuretodosomething• NotsurewhatIshouldbedoingReluctant

• Allinandexperimen8ng• TryingtoassessROIEngaged


Engagement

SocialMedia?Really?

Listening

Conversations


12Ques8onsYouNeedtoAskinBuildingYourSocialMediaStrategy


QuestionYouNeedtoAsk1.  Whatareyoudoing?2.  What’syourplan?3.  What’syourgoal?

�  Viewers?Subscriptions?Revenue,Printing?

4.  Whoareyoutryingtoreach?

5.  Who’sincharge?6.  Whoisyourcompetition?

7.  Howmuchsupportdo

youhave?8.  Howareyou

implementingyourstrategy?

9.  What’sworking?10.  Howareyougoingto

makemoney?11.  What’syournextmove?12.  What’syour

metamorphosis?


Wheredoyoubegin?

•  Avoidthebandwagonmentality

•  Createaplan•  Definetac8cs•  Setpriori8es

SOURCE:h]p://searchenginewatch.com/ar8cle/2202307/Social-Media-ROI-How-To-Define-a-Strategic-Plan


Here’sOneApproach

SOURCE:h]p://searchenginewatch.com/ar8cle/2202307/Social-Media-ROI-How-To-Define-a-Strategic-Plan(c)FooteCommunica8ons,LLC-2016

# 1 What are you doing?


# 2 What’s Your Plan?


# 3 What’s Your Goal?


# 4 Who are you trying to reach?


# 5 Who’s in Charge?


# 6 Who’s Your

Competition?


# 7 What Support

Do You Have?


# 8 How are you

implementing your strategy?


# 9 How are you measuring success?


# 10 How are you going to make money?


[email protected]@unt.edu214.448.3765
