a balanced scorecard approach to enterprise systems performance measurement

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  • 8/8/2019 A Balanced Scorecard Approach to Enterprise Systems Performance Measurement

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    Presented by:-Neeraj Pandey (09609076)Shashank Jindal (06503852)

    Shradha Boolchandani (09609016)

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    Enterprise Systems (ES) (synonymous with

    Enterprise Resource Planning Systems,

    Enterprise Wide System, Integrated Vendor

    Solutions, Integrated Standard Software andEnterprise Application Systems) are:-

    customizable, standard software solutions

    that have the potential to link and automate

    all aspects of the business, incorporating core processes and main

    administrative functions into a single

    information and technology

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    Organizations have invested heavily in thesesystems, with the expectation of; improvementsin business processes, better management ofIT/IS expenditure, increased customer

    responsiveness, and generally, strategic businessimprovements (Li, 1999; Ross and Vitale,1999).

    Despite growth in the ES market, recentresearch shows growing dissatisfaction with ES;that they have failed to deliver the anticipatedbenefits (e.g. Bingi et al., 1999; Gable et al.,

    1998; Holland et al., 1998). High profile ES implementations (e.g. Fox Myers,

    Unisource worldwide, Dell computers, HersheyFood Cooperation) have raised serious questionsabout the credibility of ES (Calogero, 2000)

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    These studies have identified the extent ofthe so-called damage done by the ES,critical success factors of ES, possible causesfor low performance, and benefitsrealization from ES.

    The research questions are:

    1. What measures are appropriate forevaluating an ES?

    2. Is the Balanced Scorecard an appropriateapproach for ES measurement?

    3. What perspectives should be consideredwhen measuring the performance of an ES?

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    Recent studies indicate that issues pertaining toIS / ES evaluation and management are of greatimportance to managers all over the world (e.g.Brancheau et al., 1996; Burn et al., 1993;

    Galliers et al., 1994). Many traditional measurement and evaluation

    methods have failed to yield an appropriateestimate of the pay back from these complexsystems (e.g. Barua et al.,1996; Martinsons,1991; Mukhopadhyay et al., 1997; Sharba et al.,

    1988). searching new ways to measure the return on

    investment from their IT projects, in particularfrom ES and with emphasis on ES performancemeasures.

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    There are several advantages from applying a performance measurementsystem in ES implementation, especially for top management.

    These reasons include:

    (1) ES expenses are significant - as ES expenditure grows and becomes asignificant portion of business costs, top management and stakeholdersbecome increasingly interested in being able to [a] compare the value ofthese expenditure with the obtained benefits and [b] compare those

    benefits with how other organisations benefit from a similar ES(2) To find out the benefit generating areas - top management wants to find

    the benefit generating points (if any) so that they can further exploitthese and apply corrective measures where the benefits are small

    (3) ES have a holistic impact on every operation in an organisation;

    (4) ES performance measures aid in a competitive thrust - performancemeasures help top management to obtain and maintain Key Performance

    Indicators (KPI)(5) As an aid for innovation as a consequence of the above, top managerscan identify and exploit areas for deploying innovative business strategies(e.g. United Communications Group, 1989; Sethi et al., 1993; Sedera etal. 2001; Parker et al., 1988).

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    developed by Kaplan and Norton (1992)

    helps organisational decision makers to navigatethe organisation towards success.

    Clarify and translate vision and strategy,

    communicate and link strategic objectives andmeasures,

    plan, set targets and align strategic initiatives

    enhance strategic feedback and learning, andsucceed in realizing both tangible and intangible

    benefits of their investments measures organizational performance across four

    balanced perspectives; (1) financial, (2)customer, (3) internal business processes and (4)learning and growth.

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    four balanced perspectives:-

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    A properly developed Balanced Scorecard should:

    (1) Represent financial and non-financial measures from alllevels of the organisation (front line to executives)

    (2) Maintain an equilibrium between:

    a)External measures (developed for the stakeholders andcustomers) and Internal measures (developed for thebushiness processes, innovation, learning and growth) .

    b)Outcome measures (results from the past) and measuresthat are for Future performance.

    c)Objective (easily quantifiable outcome measures) andSubjective (judgmental performance drivers)outcomemeasures

    (3) Include only measures that are elements in a chain ofcause-and-effect relationships that communicate themeaning of the organization's (or business units) strategy.

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    Recently, several researchers have suggested

    that the Balanced Scorecard may also help to

    evaluate the performance of an Information

    System (IS) and to evaluate IS investments ina holistic manner.

    learning and innovation, explicitly or

    implicitly are some of the perspectives used

    for IT evaluation

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    The Balanced Scorecard is applied in Private andPublic sectors from two different viewpoints.

    In the Private sector, the main emphasis is onfinancial indicators for managing the

    organization. The Private sector responds tofluctuations in market share, share prices,dividend growth and other changes in thefinancial perspective.

    In the Public sector however, entities mustrespond mainly to legislative acts and areresponsible to higher Government authorities.

    Public sector focuses on cost reduction andcustomer satisfaction, while Private sector ismainly focused on revenue generation andprofitability.

    The Balanced Scorecard is applied in Private andPublic sectors from two different viewpoints.

    In the Private sector, the main emphasis is onfinancial indicators for managing the

    organization. The Private sector responds tofluctuations in market share, share prices,dividend growth and other changes in thefinancial perspective.

    In the Public sector however, entities mustrespond mainly to legislative acts and areresponsible to higher Government authorities.

    Public sector focuses on cost reduction andcustomer satisfaction, while Private sector ismainly focused on revenue generation andprofitability.

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    describes an initiative by the State Government of

    Queensland to realize the full potential from their

    implemented ES SAP.

    In late 2000, the Queensland Government, initiated

    a Benefit Realization Network(QGBRN).

    The QGBRN has recognized the importance of the

    Balanced Scorecard and has integrated this into aframework for deriving increased benefits of ES.

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    In 1983, the Queensland Government

    adopted the Management Services financial

    modules.

    In 1994, Queensland Treasury sent a requestfor information (RFI) to key ES vendors of ES.

    The main SAP modules installed were

    Financial Accounting, Controlling, Materials

    Management and later in some agenciesHuman Resources.

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    to provide a financial management system toQueensland Government agencies that will:

    (1) support the Managing for Outcomes (MFO)framework and financial management improvement

    activities.(2) encourage best practice resource managementacross Queensland Government,

    (3) facilitate the consolidation of QueenslandGovernment financial information.

    (4) meet the business needs of agencies.

    (5) achieve economies of scale in main operations

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    The Queensland Governments Balanced Scorecardapproach is tightly integrated to the Managing forOutcomes (MFO) budgetary system.

    The Queensland government Benefits Realization Planconsists of 6 main steps:

    (1) specifying the appropriate business drivers.

    (2) identifying key stakeholders.

    (3) determining the Balanced Scorecard perspectives.

    (4) identifying and applying method/s of measuring (orquantifying) the benefit.

    (5) identifying initiative to achieve the recognizedbenefit and

    (6) deploying a risk management strategy includingpotential risks, constraints and dependencies

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    Internal Strategies and Measuring Performance (Adopted from Department of

    Primary Industries, 2000)

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