a brief overview of our conference programme

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Day 1 The Performing Athlete British Olympic Association- sponsored Keynote: Where from here? Reflections on Beijing Symposia: Supramaximal Exercise The Role of Implicit Cognitions in Sport Biomechanics of Performance ALSO: Securing the Sporting Please click to advance through the presentation… Thank you.

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Page 1: A brief overview of our Conference Programme

Day 1The Performing Athlete

• British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

Please click to advance through the presentation…

Thank you.

Page 2: A brief overview of our Conference Programme

Day 1The Performing Athlete

• British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

In his role as PD, Dave leads the World Class Performance system, which caters for the evolution and support of talented individuals towards international and Olympic success. He still holds an Associate Chair at Edinburgh and remains active in research.

Dave is an accredited sport psychologist who has, to date, worked with 37 World Champions or Olympic medallists. He has also worked with high-level dancers and musicians in performance enhancement settings, and has coached martial arts and rugby to national level.

Where from here?Reflections on Beijing

Dave Collins, formerly Professor of Physical Education and Sport Performance at Edinburgh University, is now Performance Director (PD) at UK Athletics.

Page 3: A brief overview of our Conference Programme

Day 1The Performing Athlete

• British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

Chaired by Prof Stephen Harridge, King’s College London, this symposium will bring together four internationally-renowned speakers to discuss the physiological limitations to supramaximal exercise

Supramaximal exercise: a new frontier in integrated physiology

Prof Bengt Saltin, Copenhagen Muscle Research Centre, University of Copenhagen, will begin the symposium with an historical account of key questions and studies combined with his unique perspective of the new frontiers in integrated physiology

Prof José González-Alonso, Centre for Sports Medicine and Human Performance at Brunel University, will present what we know and we don’t know about the cardiovascular limitations to supramaximal exercise.

Prof Jerome Dempsey, John Rankin Laboratory of Pulmonary Medicine, University of Wisconsin, Madison, will provide an overview of current knowledge and the gaps in the literature of the respiratory responses to supramaximal exercise and the respiratory limitations to intense and severe exercise.

Prof Paul Greenhaff, Director of the Centre for Integrated Systems Biology and Medicine, University of Nottingham, will conclude the symposium by presenting the metabolic limitations to supramaximal exercise

Page 4: A brief overview of our Conference Programme

Day 1The Performing Athlete

• British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

The Role of Implicit Cognitionsin Sport

Drs. Masters, van der Kamp and Jackson will be delivering a symposium based upon the role of implicit cognitions in sport. They will be discussing the way in which implicit knowledge and deception can be used during interactive movements to influence anticipatory responses, decisions and even the movements of an opponent.

Dr Rich Masters is the Assistant Director and Associate Professor at the Institute of Human Performance, University of Hong Kong.

Dr John van der Kamp of the Faculty of Human Movement Sciences, Vrije Universiteit, Amsterdam.

Dr Robin Jackson is an Assistant Professor at the Institute of Human Performance, University of Hong Kong.

Page 5: A brief overview of our Conference Programme

Day 1The Performing Athlete

• British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

Biomechanics of Performance

Dr Blazevich’s research interests include strength and power development in athletes, including mechanisms of neuromuscular adaptations and techniques of elite athletes. He will be focusing on what we know about how physical training affects muscles and tendons, with specific emphasis on stiffness.

Dr Anthony Blazevich will be heading up a symposium which aims to discuss the role and application of biomechanics in enhancing athletic performance

Prof. Alan Wilson is a BBSRC research fellow from the Royal Veterinary College, and is one of the lead researchers working in the consortium with the EIS to develop wireless data loggers for elite human athletes. With his unique perspective, Prof. Wilson is guaranteed to draw some interesting parallels between humans and animals!

David Coleman is a PhD student at Brunel University, and is a biomechanist for the English Institute of Sport. David will be discussing muscle-tendon stiffness testing, and the factors that underpin elite endurance running performance.

Page 6: A brief overview of our Conference Programme

Day 1The Performing Athlete

• British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

Securing the Sporting Spectacle

Prof. Richard Giulianotti is Professor of Sociology at Durham University. His research interests are globalization, crime and deviance, popular culture, qualitative research methods and social theory. He has published several books on various aspects of sport, particularly its international dimensions.

Dr. Gary Armstrong is a Reader in the School of Sport and Education, Brunel University. He has researched and published extensively in the Sociology of Sport. His interests focus upon class, control, technology and social exclusion

Dr Jon Coaffee is a Senior Lecturer in Spatial Planning in the School of Environment and Development at the University of Manchester. He has been researching the impact of urban terrorism since the mid 1990s and is currently leading a project on ‘resilient design’ in crowded places.

Ying Yu is a PhD student in Politics in the School of Government and International Affairs at Durham University. Her research focuses on ‘Contentious activities of different social groups in Beijing and Wuhan, China and the Party-state responses’.Dr Pete Fussey is a Senior Lecturer in Criminology at the University of East London. Dr Fussey has been heavily involved in developing and delivering England’s first MSc in Terrorism Studies. In doing so, he lectures on a range of criminological themes, including criminological theory, transnational organised crime and psychological criminology.Dr Cerwyn Moore is a Lecturer in the Department of Political Science and International Studies at the University of Birmingham. He has published widely on political violence. His work focuses upon terror attacks on crowded soft targets such as transport networks and public places.

Chief Superintendent Nick Bracken is the Divisional Commander of the London Borough of Newham, Metropolitan Police.

Page 7: A brief overview of our Conference Programme

Day 1The Performing Athlete

• British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

British Olympic Association-sponsored Keynote:

Where from here? Reflections on Beijing

Symposia: Supramaximal

Exercise The Role of

Implicit Cognitions in Sport

Biomechanics of Performance

ALSO: Securing the

Sporting Spectacle Practical

Biomechanics

Practical Biomechanics with Elite Athletes

Oliver Logan is a Biomechanics Intern in the West Midlands based at Lilleshall National Sports Centre providing support to a range of sports, including Table Tennis and Archery. Oliver will present on the biomechanics of elite archery.

David Coleman is a PhD student at Brunel University, and is a biomechanist for the English Institute of Sport. David will be present on which variables best predict 100-m performances of elite-trained sprinters.

Angela Hibbs is a Performance Analyst (Biomechanics) for the North East region of the English Institute of Sport. Angela will present on the use of biomechanical variables to help identifying optimal stroke rate for maximising swim performance and the use of surface EMG as a method of collecting data on elite swimmers and it’s implications for training.

Dr Valery Kleshnev is the National Biomechanics Lead at the English Institute of Sport based at Bisham Abbey. Dr Kleshnev will present on the use of mechanical modelling in rowing.

Page 8: A brief overview of our Conference Programme

Day 2Health and Physical Activity

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

Physical Activity and Health: A Governmental Approach

In keeping with the traditions of the post, Sir Liam holds critical responsibilities across the whole field of health and health care. He is also the United Kingdom's chief adviser on health issues and advises the Secretary of State for Health, the Prime Minister and other government Ministers. He represents the United Kingdom in international fora including the World Health Organization. Since coming into post, Sir Liam has created landmark reports aimed at radically transforming important areas of health care.

Sir Liam has received many public honours: 12 honorary doctorates from British Universities; eight fellowships from medical royal colleges and faculties; the Gold Medal of the Royal College of Surgeons of Edinburgh; the Queen's Honorary Physician between 1996 and 1999.

He is recognised as an international leader in health and health care, particularly in the fields of public health and health care quality. His championing of the imperative to improve patient safety - engaging with victims and their families, politicians, policy-makers and professional leaders worldwide - led directly to the establishment of the World Health Organization World Alliance for Patient Safety, which he has Chaired since its launch in 2004. This important initiative has taken action on patient safety to the level of a global concern and has engaged over 140 countries and all six regions of the World Health Organization.

The Chief Medical Officer for England is often referred to as the Nation's Doctor. Sir Liam Donaldson has held this historic post since 1998, only the 15th person to do so since the first Chief Medical Officer was appointed as a response to the cholera epidemics that swept Victorian England.

Page 9: A brief overview of our Conference Programme

Day 2Health and Physical Activity

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

Lifestyle vs. Chronic Disease

The world is at war with chronic disease, yet our best weapons are often used in isolation. In an effort to win the battle, we pool the resources of leading experts in physical activity and health, diet and health, exercise psychology, and urban planning. Dr. Gary O'Donovan, lecturer in Sport and Exercise Medicine at Exeter University, will be chairing the session. Gary's main research interest is the dose-response relationship between exercise and health. Gary is the leading author of the BASES consensus statement on physical activity in the prevention of chronic disease.

Dr Amelia Lake is a research fellow at the Human Nutrition Research Centre at the University of Newcastle. Her main research interests involve obesogenic environments, nutrition, food choice, dietary change, behaviour change.

Billie Giles-Corti is a Professor in the School of Population Health, The University of Western Australia and Director of the Centre for the Built Environment and Health. For more than a decade, she and a multi-disciplinary team of researchers and postgraduate research students have been studying the impact of the built environment on health and health behaviours including walking, cycling and public transport use.

Dr Guy Faulkner is an assistant Professor at the University of Toronto. His main research interests involve physical activity promotion in community and rehabilitation settings, and the relationship between physical activity and psychological well-being in children and adults. He also has a keen interest in the dissemination of physical activity messages in the mass media.

Chris Riddoch is Professor of Sport and Exercise Science at the University of Bath. His research focuses on physical activity and health. Prof. Riddoch was Scientific Director of the European Youth Heart Study for six years, and Scientific Editor of the Chief Medical Officer’s report (2004) ‘At least 5 a week: evidence for the relationship between physical activity and health’

Page 10: A brief overview of our Conference Programme

Day 2Health and Physical Activity

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

Exercise and Chronic Heart Failure

This symposium is a tripartite event involving BASES, the British Association for Cardiac Rehabilitation (BACR) and the Association of Chartered Physiotheraists in Cardiac Rehabiitation (ACPICR). The session will be Co-Chaired by Dr John Buckley and Jennifer Jones.

Prof Patrick Doherty, chair of Rehabilitation and Research at York St John University and the BACR President, and Dr Paul Bromley, Reader in Clinical Physiology at the University of Essex, will present on exercise testing considerations for those with CHF and arrhythmia.

Dr Rob Shave, Reader in Sport and Exercise Physiology in the Centre for Sports Medicine and Human Performance, Brunel University, and Ros Leslie (ACPICR, University of Chester) will present on the emergence of using BNP in evaluating exercise efficacy.

Prof Keith George, Professor of Exercise and Cardiovascular Physiology at the School of Sport and Exercise Sciences, Liverpool John Moores University, and Cath Bindoff (ACPICR, Harefield Hospital) will present on ‘Adding hands to the pump; What do medications and ventricular assist devices do to preserve or improve LV function?’

Dr Lee Ingle, Senior Lecturer in Exercise and Health Physiology, Leeds Metropolitan University and Fiona Lough (ACPICR, The Hatter Institute UCL) will present on real and practical applications for functional assessments and exercise prescription for those with CHF.

Page 11: A brief overview of our Conference Programme

Day 2Health and Physical Activity

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

Sport and Exercise Psychology: A Sport Science Alliance

Prof. David Lavallee is the head of the Sport and Exercise Science Department at the University of Aberystwyth. Prof Lavallee is an associate fellow and chartered psychologist of the British Psychological Society and is founding editor of Sport & Exercise Psychology Review, associate editor of The Psychologist and International Review of Sport and Exercise Psychology and editorial board member of the Journal of Clinical Sport Psychology, Psychology of Sport and Exercise and Qualitative Research in Sport and Exercise. Prof Lavallee’s symposium will examine the extent to which sport and exercise psychology is accessible within, and accountable to, the discipline of psychology as a whole. A historical and cumulative approach will be taken in order to highlight development in the field of sport and exercise psychology. Results from a content analysis of journals published across several fields of applied psychology will also be presented. The presentation will conclude with a discussion of these results, and with additional observations on the relationship between sport and exercise psychology and psychology.

Page 12: A brief overview of our Conference Programme

Day 2Health and Physical Activity

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

Keynote: Physical Activity

and Health Symposia:

Lifestyle vs. Chronic Disease

Exercise and Chronic Heart Failure

Sport and Exercise Psychology

ALSO: FES Rowing

FES Rowing

Functional Electrical Stimulation (FES) Rowing represents an alternative exercise training mode for people with spinal cord injury, whereby exercise intensity and volume can be safely increased through electrical stimulation of the paralysed leg muscles and muscles antagonistic to those used in wheelchair propulsion – thereby reducing the risk of musculoskeletal imbalances.

Robin Gibbons (on the rowing machine; a SCI sufferer himself) is at the heart of a collaborative venture between the Royal National Orthopaedic Hospital, the ASPIRE National Training Centre, the London Regatta Centre and Prof Brian Andrews of Oxford Brookes University to develop the practical application of FES technology. Robin will be co-presenting and demonstrating alongside a multidisciplinary team from Brunel.

Page 13: A brief overview of our Conference Programme

Day 3Youth and the Legacy of The Games

Keynote Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

Keynote: Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

Biopsychosocial Support Systems and

the Role of the Sports Scientist

Dr Trisha Leahy is the Chief Executive of the Hong Kong Sports Institute which is the Government’s delivery agent for elite sport in Hong Kong.

Dr Leahy has also previously worked as Senior Psychologist at the Australian Institute of Sport and prior to that, she was the Unit Head of the Sport Psychology Unit at the Hong Kong Sports Institute

Her research interests include gender issues in elite sport, the prevention of harassment and abuse in sport and career transitions for athletes. She is an invited member of the International Olympic (IOC) Medical Commission’s special working group on the prevention of abuse and harassment in sport. She is also an invited member of a UNICEF expert panel advising on and research and policy strategies in child protection issues in sport.

Page 14: A brief overview of our Conference Programme

Day 3Youth and the Legacy of The Games

Metabolic and Vascular Aspects of Health in Young People

This session will be chaired by Dr Keith Tolfrey, Senior Lecturer in Paediatric Exercise Physiology in the School of Sport and Exercise Sciences, Loughborough University

Dr Joe Eisenmann, Assistant Professor of Exercise Physiology at Michigan State University, will present on the metabolic syndrome and its relationship with adipose tissue and cardiorespiratory fitness in young people.

Prof Terence Wilkin, Professor of Endocrinology and Metabolism at the Peninsula Medical School, Universities of Exeter and Plymouth, will present on insulin resistance and the potential influence of physical activity in young people.

Dr Andrew Middlebrooke, lecturer at the School of Sport and Health Sciences, University of Exeter, will present on microvascular function in young people and exercise training.

Keynote Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

Keynote: Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

Page 15: A brief overview of our Conference Programme

Day 3Youth and the Legacy of The Games

Keynote Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

Keynote: Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

Using Biomechanics to Unravel the Mystery of Motor Development

The purpose of this symposium is to demonstrate how biomechanical measurement and modelling techniques can be used to answer questions in motor development. Some of the leading scientists in the field will present their work in light of this purpose. Future directions in the field of developmental biomechanics will also be discussed.

Dr Thomas Korff, Senior Lecturer in Biomechanics in the Centre for Sports Medicine and Human Performance, Brunel University. will present on new perspectives on the developmental changes in motor performance.

Dr Marc De Ste Croix, Faculty Research and Knowledge Exchange Director of the Faculty of Sport, Health and Social Care, University of Gloucestershire, will present on isokinetic dynamometry and motor development.

Dr Emmanuel van Praagh, Professor of Exercise Physiology at the Université Blaise Pascal, France, will present on mechanical power during growth.

Dr Kenneth Holt, Associate Professor of Physical Therapy, Barreca Motion Analysis Laboratory, Boston University, will present on motor development and the biomechanics of gait in children.

Page 16: A brief overview of our Conference Programme

Day 3Youth and the Legacy of The Games

Keynote Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

Keynote: Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

The UK Coaching Framework

Dr. Patrick Duffy will present on the launch of the UK Coaching Framework: a 3-7-11 year action plan for the development of the UK Coaching System as a world leader by 2016. Dr Duffy is the Chief Executive of sports coach UK, a charity that has been charged with the responsibility of leading the development of the UK Coaching system. Sports coach UK works closely with UK Sport, Sports Councils and Governing Bodies in the context of the UK Coaching Framework.Prior to his appointment to sports coach UK in September 2005, Patrick

was the Director of the National Coaching and Training Centre (NCTC), based at the University of Limerick from 1994. He is currently Chairman of the European Coaching Council (a sub-committee of the European Network of Sport Science, Education and Employment) and Vice-President for Europe of the International Council for Coach Education. He has recently chaired the Coaching Strand of the AEHESIS project and the Review group on the European Framework for Coaching Qualifications.

Debbie Lye will present on her role as the head of Worldwide Impact at UK Sport. Established by Royal Charter in 1996, UK Sport works in partnership with the home country sports councils and other agencies to lead sport in the UK to world-class success. The Worldwide Impact programme aims are to bring best practice in other sporting nations to the UK and to provide clear strategic support to enable sports to bid for and stage major events in the UK. Prior to her appointment to UK Sport Debbie was the Head of School and Community Sport and the Deputy Head of the Sports Division at the DCMS where she worked on the Government’s Plan for Sport. Debbie is also Director of the UK Sport’s International Inspiration programme and the UK representative on the UN Development Programme International Working Group on Sport for Development and Peace.

Page 17: A brief overview of our Conference Programme

Day 3Youth and the Legacy of The Games

Keynote Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

Keynote: Biopsychosocial

Support Systems Symposia:

Metabolic and Vascular Aspects of Health in Young People

Using Biomechanics to Unravel the Mystery of Motor Development

The UK Coaching Framework

ALSO: Health of the

Nation

Is Corporate Responsibility Part of the Problem or Part of the Solution?Around 25% of men and women in England are obese and it is estimated that 1 in 3 adults will be obese by 2010. Obesity is a major risk factor for heart disease and diabetes, which cause around 300,000 deaths per year in the UK and claim around £30 billion per year in healthcare and lost productivity. Obesity is a ‘lifestyle disease’ caused by excess energy intake relative to energy expended in physical activity. Thus, the hypothesis that poor nutrition has contributed to the obesity epidemic is reasonable. In part this has been attributed to the convenience lifestyle many of us, especially young people, now lead.

The food and drinks industry has come under fire for both the nutritional content of their products and for the way they market their products to consumers. In recent years large companies have invested heavily in the community to encourage a healthier lifestyle, have sponsored many worldwide sporting events and have also helped set up initiatives to encourage young people to make wiser food choices and lead more active lifestyles. The government too is urging more companies in the industry to take on a higher degree of social responsibility, but does this investment make a difference to the health of our nation and should companies be doing more as we look towards 2012?

The BASES 2008 debate, run in the style of ‘Question Time’, will provide an opportunity for corporate entities, to have their say about their role in society and what they are doing to combat obesity and promote healthy living. Leading academics in the field of sport and exercise sciences will also be present on the panel to provide a scientific view on the health of the next generation and make predictions about what our nation will look like in 2012 and beyond. The presenters will include Dr Helen Munday (Director of Food Safety and Science; Food and Drink Federation), Prof. Tim Lang (Prof. of Food Policy, City University London), Dr Andy Ramwell (Director of Manchester Institute of Sport and Physical Activity), Dr John Brewer (Director of Communications and Professional Relations, GSK Nutritionals) and Prof Craig Sharp (Brunel Emeritus Professor).