a business expansion story
DESCRIPTION
The expansion of one of the RV industry’s most beloved dealerships into a new geographic market posed several challenges for a brand built on customer experience. The property that would become Lazydays Tucson had been set up by its previous owners like a typical car dealership. Customers wandered onto the lot like wild game onto a hunting pasture. Grownman Brand helped redesign the RV dealership to replicate the customer flow of Lazydays's original location that made sure guests were always greeted with a smile upon walking into the front door. When it opened in 2011, the Lazydays dealership in Tucson Arizona welcomed RVers with a stunning experience that tied the company’s new home with its culture and Southwestern geography. Featuring a custom designed hacienda courtyard, the interior of the dealership transported visitors to a town where RV passion reigned. At the forefront of the experience was true conversation starter: a teardrop trailer with complimentary coffee service in the rear kitchen and a 1976 Jeep born the same year Lazydays was founded.TRANSCRIPT
A business expansion story
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The expansion of one of the RV industry’s most beloved dealerships into a new geographic market posed several challenges for a brand built on customer experience.
Tucson, Arizona
The property that would become Lazydays Tucson had been set up by its previous owners like a typical car dealership. Customers wandered onto the lot like wild game onto a hunting pasture.
Grownman Brand helped redesign the RV dealership to replicate the customer flow of Lazydays's original location that made sure guests were always greeted with a smile upon walking into the front door.
When it opened in 2011, the Lazydays dealership in Tucson Arizona welcomed RVers with a stunning experience that tied the company’s new home with its culture and Southwestern geography.
Featuring a custom designed hacienda courtyard, the interior of the dealership transported visitors to a town where RV passion reigned.
At the forefront of the experience was true conversation starter: a teardrop trailer with complimentary coffee service in the rear kitchen and a 1976 Jeep born the same year Lazydays was founded.
