A Case For a True Healthy Beverage

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We all aspire to live active and full lives

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Maintaining a balanced diet is critical to healthy and active living

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However, external forces make it hard to maintain a balanced diet…

Commute times are increasing

The proliferation of fast food chains Dearth of healthy food options

Bad foods taste better

Healthy items cost more

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These external forces can be reflected in current obesity trends

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A good diet consists of food and liquids, but liquids are more important

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56

Number of Days Humans Can go Without

Food Water

Source: How Stuff Works, How long can humans go without food or water?, Author Charles Bryant

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The beverage industry is huge, with many options for consumers to choose

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What if we could create a product that has…

Consumer Proposition

Great Taste

CostEffective

Availability NaturalIngredients/Sweetener

MultipleOccasion

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Current beverage offerings deliver on health or price, but not both

0 20 40 60 80 100 120 140 1600

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Nut

rition

al V

alue

* “Blue Ocean”

Space where our

innovation will exist

*Source: Nutritional value calculated by juice content and other factors, Beverage Digest 2012 -2013

Dollar Sales (000s)

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What kind of dollar sales could this idea potentially generate?

CSDs

Water

Isotonics

Juice

Drinks

Teas

SPSpec

Beverage Dollar Sales* ($20B)

A .1% share of the categorieslisted represents $20M in sales

Source: Beverage Industry, Beverage Category Sales

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We have the correct combination of factors to win in the market

“Sweetener”

Product Development

Market Research

Manufacturing Platform

Availability

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So join us on this journey to go from beverage purgatory to liquid heaven

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Appendix

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