Download - A case for a true
A Case For a True Healthy Beverage
2
We all aspire to live active and full lives
3
Maintaining a balanced diet is critical to healthy and active living
4
However, external forces make it hard to maintain a balanced diet…
Commute times are increasing
The proliferation of fast food chains Dearth of healthy food options
Bad foods taste better
Healthy items cost more
5
These external forces can be reflected in current obesity trends
6
A good diet consists of food and liquids, but liquids are more important
5
56
Number of Days Humans Can go Without
Food Water
Source: How Stuff Works, How long can humans go without food or water?, Author Charles Bryant
7
The beverage industry is huge, with many options for consumers to choose
8
What if we could create a product that has…
Consumer Proposition
Great Taste
CostEffective
Availability NaturalIngredients/Sweetener
MultipleOccasion
9
Current beverage offerings deliver on health or price, but not both
0 20 40 60 80 100 120 140 1600
1
2
3
4
5
6
7
8
9
10
Nut
rition
al V
alue
* “Blue Ocean”
Space where our
innovation will exist
*Source: Nutritional value calculated by juice content and other factors, Beverage Digest 2012 -2013
Dollar Sales (000s)
10
What kind of dollar sales could this idea potentially generate?
CSDs
Water
Isotonics
Juice
Drinks
Teas
SPSpec
Beverage Dollar Sales* ($20B)
A .1% share of the categorieslisted represents $20M in sales
Source: Beverage Industry, Beverage Category Sales
11
We have the correct combination of factors to win in the market
“Sweetener”
Product Development
Market Research
Manufacturing Platform
Availability
12
So join us on this journey to go from beverage purgatory to liquid heaven
13
Appendix
14