a case study by jessie karlfinal123.pptx
TRANSCRIPT
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A Case Study
of
Metro Iloilo Travel and Tours
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Synopsis
Metro Iloilo Travel and tour was established on March 9, 2001 by Niel T. Javellana.It is located at ground floor ona Maria !uilding, "l 9# $treet Jaro Iloilo %ity. Theco&'any focuses on selling and issuing tic(et locally or internationally. The start wasgood, because there is only few tic(eting office in Iloilo which &a(e the airlineco&'anies reco&&end the& to get custo&ers. The 'roble& only co&es when there
are delayed flights caused by natural events and incidents 'ertaining to the air'ort."verything is good and stable but the co&'any &isses one 'oint of having a business,and that is e)'ansion and hiring &ore 'eo'le even though the co&'any has enough'rofit to e)'and.
*s of now, they have three e&'loyees handling every transaction which is a hassle
so&eti&es li(e before holidays and su&&er. The office changes a bit but for a long'eriod of ti&e, but it is still s&all and they still o'erate with their old 'ractices. *s theti&e 'ass by, there are &any 'eo'le who engages in the sa&e business which can be athreat for the co&'any. If they will not e)'and, the co&'etitors &ight beco&e largerso&eday and tra&'le the& as it grows and they &ight be forgotten after that.
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Case View Point
Manager/Proprietor
Neil T. Javellana
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Statement of the Problem
Metro Iloilo Travel and Tour have stable and good
o'eration but it &isses the 'oint that businessneeded to e)'and in order to gain &ore 'rofit,
because of its unchanging style of o'eration evenafter fifteen years of o'eration. +hat can the
&anager do in order to gain &ore 'rofit and facethe other co&'etitors
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Statement of the Objective
To (now how to gain &ore 'rofit after 1- years ofunchanging o'erations
To (now how will they co&'ete with otherco&'etitors without getting tra&'led over as the
ti&e 'asses over as ti&e 'asses due to theirunchanging o'erators
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Statement of Area of Consideration
STRENGTH
They have been o'erating for a long 'eriod of ti&e which &a(es the& &orefle)ible and e)'erience than other co&'etitors
They are trusted by airline co&'anies by the 'eriod of ti&e that they are in service
Many 'eo'le (now the& better because of their length of services
WEAKNESSES
/ld style of o'eration could be a wea(ness by the &eans of not ada'ting with thechanging society li(e not e)'anding while co&'etitors do it
They dont develo' the idea of e)'anding and branching out which could hel'the& gain &ore 'rofit
They have few e&'loyees which give the& a hard ti&e dealing with &any 'eo'le
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OPPORTN!T!ES
oliday vacation gives the& a good 'rofit because there are &any tic(etorders
")'ansion is an o''ortunity because they are too ready after fifteen yearsof steady o'erations and revenue growth
*irline reco&&endations is an o''ortunity by the trust that they built because they are giving service longer than &ost of tic(eting offices
THREATS
New %o&'etitors can be a loss of costu&ers
%o&'etitors e)'ansion, e)'ansion &eans they will beco&e bigger and well (nown by the 'ossibility of branching out and their increasinge&'loyee will attract &ore custo&ers.
Natural events and incidents such as war, stor&s, s'ecial events li(e'a'al visit etc. can cause flight delays which is not a good ti&e for theco&'any to gain 'rofit
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$+/T M*TI3
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Statement of Alternative Co"rse of Action
%hanging the current business style of having astable 'rofit and e)'and by hiring &ore 'eo'le.
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4 ")'and the office by &a(ing it bigger or changetheir 'lace into so&ewhere that can
acco&&odate their e)'ansion.
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The co&'any needs to &a(e the co&'any bigger before any co&'etitors did it.
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Statement of Concl"sion
Metro Iloilo Travel and Tours is a good co&'any that ada'tedin %hinese 'ractices that having continuous 'rofit even if
s&all is better than not having a 'rofit at all. It is good, but if
you have enough 'rofit to e)'and, then why not e)'and andabandon the old 'ractice of having a s&all continuousinco&e $o the researcher of this case study concludes thata s&all continuous inco&e &ight be a threat in the future ifthey did not change the way they o'erate and &ight be the
reason to be forgotten or tra&'led by other co&'etitors.They need to ada't in an environ&ent that changes everysingle day and ada't with it rather than stic(ing with the
orthodo) view and ris( being tra&'led.
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Statement of Recommendation
The researcher of this case study strongly reco&&endsthe co&'anys e)'ansion and ada'tation with thechanging society by &a(ing the wor(ing area even
bigger and hire &ore 'eo'le to 're'are the&selves forco&'etitors and the hassles in handling 'eo'le even ifit is holiday, su&&er or the ti&e where &any 'eo'le
buy a tic(et to travel. The co&'any has 'rofit to fund
all this changes that can also increase the 'rofits gainedin the co&'any.
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Metro Iloilo Travel and Tours
One Year Ation Plan
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Appendixes
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