A Census Of The World’s Social Media NetworksCooper SmithResearch Analyst, BI Intelligence

Social media transcends geography, and it’s important to understand the sheer scale and diversity of audiences on the

world’s largest social networks.

In this report, we evaluate the world’s largest social networks side-by-side in

terms of total audience size, and then we analyze the markets where each has the

most growth potential.

Facebook still has the largest user population at 1.16 billion MAUs

On a global scale, PCs are still the primary means for how people access social media.

China has enormous growth potential for social media.

China-based social networks dominate in the world’s largest social media market.

In the U.S., Facebook is the most popular social network.

Facebook is attracting more users in emerging markets than any other region.

Google+ has user growth potential in Western Europe and other mature markets.

YouTube’s user base will likely grow in China, Japan, and Western Europe.

Brazil represents a huge market for Facebook.

Russia’s own native social networks outperform competing global networks in the

country.

Twitter and Facebook are equally popular in Japan.

Southeast Asia represents a huge regional market for mobile-first social networks.

Thank you!

Henry BlodgetFounder, CEO & Editor-in-Chief, Business Insider

Tony Danova, Research Analyst

Marcelo Ballvé, Editorial Director

BI Intelligence is a new subscription service from Business Insider that provides in-depth insight, data, and analysis of the mobile industry.

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Cooper Smith, Research Analyst

John Heggestuen, Research Analyst