a centre of expertise in digital information management managing new technologies: the challenge of...
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A centre of expertise in digital information management
www.ukoln.ac.uk
Managing New Technologies: The Challenge Of Web 2.0
Brian KellyUKOLNUniversity of [email protected]
UKOLN is supported by:
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Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
A centre of expertise in digital information management
www.ukoln.ac.uk
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Contents
• Web 2.0 has arrived – let’s just use it• Or has it?
Sustainability Quality Reliability Dependencies …
• Deployment strategies: Do nothing Embrace fully Middle ground
• Application in your areas of interest
A centre of expertise in digital information management
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Web 2.0: Why?
Realisation of Sir Tim’s dream:• Web was meant to be interactive & user-driven
Technical infrastructure now in place• But only now are the standards in place, use cases
tested and commercial infrastructure deployedUser acceptance:
• Users love it – look at popularity of SNsSaving scarce in-house resources:
• Institutions can now focus on relevant areas, rather than duplicating services already available
• Enhancing quality of what we do do• Developing digital citizenship• Addressing the gaps (e.g. information literacy, …)
See Web 2.0: Supporting Library Users for other examplesSee Web 2.0: Supporting Library Users for other examples
A centre of expertise in digital information management
www.ukoln.ac.uk
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In Slightly More Detail
Talk last week at UCISA SDG conf on Facebook:
• Embraces social constructivism, informal learning, …
• Allows us to get our data (e.g. RSS) to where the users are
• Can develop apps for the platform (e.g. OPAC)
• Can engage with our peers
• Avoid IT Services conservatism
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
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Web 2.0: Why Not?
Small group exercise:• What concerns do you have?
A centre of expertise in digital information management
www.ukoln.ac.uk
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Web 2.0: Why Not?
Why not?
SecurityPerformance…
Always availableLicence conditions…
Training Understanding…
SupportExpertise…Dumbing down
Privitisation…
……
TechnicalTechnical
SustainabilitySustainability
UsersUsers
ManagementManagement
PhilosophicalPhilosophical
Other ReasonsOther Reasons
A centre of expertise in digital information management
www.ukoln.ac.uk
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Did You Miss?
Web 2.0 concerns:• I’ve got my own empire and I don’t want it
undermined• I feel threatened by stiff I don’t understand• We’ve just bought a new CMS (on my
recommendation) and it doesn’t do Web 2.0 stuff
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
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Context
You are considering:• Encouraging your staff to blog using the
WordPress.com service• Using a hosted Wiki service (e.g. WetPaint) to
engage with your users in planning of a Podcast service
• Providing access to library RSS feeds on Facebook
• Setting up a group on Facebook to solicit feedback form your users
• …What processes should you take to ensure these services work effectively?
A centre of expertise in digital information management
www.ukoln.ac.uk
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Approaches
ApproachesOpportunity
Costs
Opportunity Costs
Scenario PlanningScenario Planning
Risk AssessmentRisk Assessment
Risk ManagementRisk Management
User Engagement
User Engagement
Cultural Change
Cultural Change
Embracing Diversity
Embracing Diversity
A centre of expertise in digital information management
www.ukoln.ac.uk
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Scenario Planning (1)
Scenario Planning• Being piloted in JISC’s Users and
Innovation (U&I) programme• Identify various futures (even unlikely
ones) and exploring:• The implications• Preparation for the unlikely
The Unlikely May HappenIn the 1980s and early-mid 1990s would we have expected
• A Labour government in power for 3 terms• Labour PM admits his admiration for Margaret T.• Conservative leader tries to move party to left of centre
The Unlikely May HappenIn the 1980s and early-mid 1990s would we have expected
• A Labour government in power for 3 terms• Labour PM admits his admiration for Margaret T.• Conservative leader tries to move party to left of centre
A centre of expertise in digital information management
www.ukoln.ac.uk
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Scenario Planning (2)
Steady as she goesSteady as she goes
Web 2.0 winsWeb 2.0 wins
Web 2.0 fails
Web 2.0 fails
Student revolts
Student revolts
Like today, only more so
Google/Yahoo … provide servicesSocial networksWhy JISC?
Web 2.0 failsGoogle goes bankruptYahoo nationalised???
“SNs? For primary school”Appeal of “retro VLEs”
A centre of expertise in digital information management
www.ukoln.ac.uk
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Risk Assessment
Understanding risks:• Walking across a busy road
General application of risk assessment:• Future of JISC services and projects (cf. AHDS)• Future of established vendors (cf. Blackboard)
Application to Web 2.0:• Stability of the company• Persistency of the data
Note parallels with selection of open source software: is there a community; is it sustainable; is it taking me in a direction I’m happy with; …Advice given in “Top Tips For Selecting Open Source Software” QA Focus briefing document no. 60
Note parallels with selection of open source software: is there a community; is it sustainable; is it taking me in a direction I’m happy with; …Advice given in “Top Tips For Selecting Open Source Software” QA Focus briefing document no. 60
A centre of expertise in digital information management
www.ukoln.ac.uk
13
Risk Management
Risk management:• What to do if risks occur?
Possibilities:• Migration of service and data• Provision of alternatives• Acceptance:
• Times change• The service provided valuable learning• …
A centre of expertise in digital information management
www.ukoln.ac.uk
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User Engagement
User engagement:• Talking to the users and strengths and
weakness on proposed Web 2.0 services• Giving them a feeling of ownership• Libraries should be good at this • IT Services possibly less so
Case StudySkype use allowed on campus, but user feedback from students in halls of residence show performance problems
• Banning on Resnet in response to user concerns• Discussions with SU exec over increasing student demand• Ban removed during summer vacation• Technical solutions deployed in vacation
Case StudySkype use allowed on campus, but user feedback from students in halls of residence show performance problems
• Banning on Resnet in response to user concerns• Discussions with SU exec over increasing student demand• Ban removed during summer vacation• Technical solutions deployed in vacation
A centre of expertise in digital information management
www.ukoln.ac.uk
15
Cultural Change
“Using Google is privitisation of the educational sector!”• Do users care?• Hasn’t this happened already?
“Folksonomies is dumbing down!”
“Users must learn boolean!”• This isn’t being user-centric• Education and training needs to complement what
users will actually do
“Libraries are trusted. Amazon links will lose endanger our relationship with our users & devalue our brand ”
• Will it?• …
A centre of expertise in digital information management
www.ukoln.ac.uk
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Opportunity Costs
“We can’t use del.icio.us as it might not be there in 5 year’s time. We’ll develop something in-house”
Consider: • Missed opportunity costs in no service during this
time• Costs of in-house development• Enhancement of quality of del.icio.us service • Deployment of additional del.icio.us products
A centre of expertise in digital information management
www.ukoln.ac.uk
17
Embracing Diversity
Diversity is central to the nature of higher education & cultural heritage
Teaching & Learning / Research• Different disciplines & teaching methods• Need for innovation
Users• Different learning styles• Accessibility• …
What Second Life Could OfferImagine a paraplegic user who cannot operate a PC. How a helper can support the users engagement in Second Life. The user can now fly in this deeply immersive environment.
What Second Life Could OfferImagine a paraplegic user who cannot operate a PC. How a helper can support the users engagement in Second Life. The user can now fly in this deeply immersive environment.
A centre of expertise in digital information management
www.ukoln.ac.uk
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Application In Your Context
How might the approaches of:• Risk assessment & risk management• User engagement• Understanding implications of cultural
change • Avoiding missed opportunity costs• Embracing diversity
apply in your areas of work?
See Web 2.0: Addressing the Barriers to Implementation in a Library Context for further suggestions
See Web 2.0: Addressing the Barriers to Implementation in a Library Context for further suggestions
A centre of expertise in digital information management
www.ukoln.ac.uk
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Questions
Questions and comments welcomed