a communication plan to reach 3,000,000 contacts
TRANSCRIPT
www.mondomusicanewyork.com
Targets
Our extensive databaseŸ 67,000 music professionals and organizations around the worldŸ 3,000 American music schools Ÿ More than 30 targeted communications to be sent
A communication plan to reach 3,000,000 contacts
Makers of violins and accessories,professional musicians, dealers,
auction houses
Amateur musicians, musicteachers and students, collectors and investors
Art and cultural organizations,music enthusiasts
nd 2AND SEMINAR
INTERNATIONAL STRINGS TRADE SHOW
Communication tools
Public Relations AgencyOur communication is supported by Sally Fischer PR, a PR/Media relations agency based in NYC. Their activities include:Ÿ Contact with more than 3,000 music schools and universities in the U.S.Ÿ Contact with more than 1,800 music/art/cultural organizations in the U.S.Ÿ Contact with 1,000 music/art/culture journalists in the U.S.Ÿ Contact with dealers and retailers in the U.S. to spread the news through their customers
April 10-12, 2014
82Mercer, SoHo
www.mondomusicanewyork.com
nd 2AND SEMINAR
INTERNATIONAL STRINGS TRADE SHOW
A detailed advertising planWe are placing ads in the most important trades to our targets:Ÿ Strings (official media partner) - Circulation: 74,000Ÿ Strad - Circulation: 89,000Ÿ International Musician - Circulation: 100,000Ÿ American String Teacher - Circulation: 9,000Ÿ American Lutherie - Circulation: 3,500Ÿ Allegro - Circulation: 11,000Ÿ Music Trades - Circulation: 16,000Ÿ Music Merchandise Review - Circulation: 9,700Ÿ Symphony - Circulation: 20,000Ÿ Music Education Asia - Circulation: 4,000
Social Networks provide continuous exposureŸ 3,700 Facebook Mondomusica followersŸ A dedicated Twitter accountŸ A dedicated Linkedin account
Mondomusica New York magazineThe communication of Mondomusica New York will also be supported by a bi-monthly magazine that will be published online on the official website and sent to our extensive database of 67,000 names.
Mondomusica New York websiteThe official website of the show provides the latest news about Mondomusica New York, about its exhibitors, and about the program of events.43% of the visitors come from the U.S.
Presentations in Chicago and Los AngelesWe will be presenting Mondomusica New York on the road in Chicago and in Los Angeles. The roadshow presentations will take place in March 2014 and our attendees will include musicians, music schools, music organizations and journalists. Our main goal is to meet potential exhibitors who are based in those areas and to involve and inform potential visitors and collaborators of Mondomusica New York.
April 10-12, 2014
82Mercer, SoHo