©2018 Dawn Foods, MAR082019

A CONVENIENT SOLUTION FOR BREAKFAST ON THE GOCLASSIC AND SIGNATURE PRE-DEPOSITED MUFFINS

We make it easy for you to provide quality fresh-baked muffins

New & IMPROVED Performance

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MUFFINS “FRESH FROM THE OVEN” MADE EASY

Baked Fresh in Your Bakery

Our proprietary consumer research* shows “Baked fresh in store,” is THE most appealing claim to

consumers and one that motivates them to pay a premium.

The Right Assortment to Maximize Bakery Profitability

Dawn has invested in understanding the optimal assortment to maximize sales and minimize spoils.

Our category experts can provide you with support to determine how assortment shifts can lead

to a more profitable category for your business. By minimizing out of stock situations for flavors

consumers want most, let your muffin display work harder to help grow your business.

The most important label claim a muffin can boast to shoppers is “baked fresh in store.” Our Classic and Signature pre-deposited muffins provide consistent, high-quality muffins with the flavors and cleaner ingredient profiles consumers want.

INSIGHTS

KEY BENEFITS

* Dawn proprietary consumer research. Please see your Dawn sales representative for detailed information.

Consumers Love Dawn Muffins

You will love our muffins—because we test all of our products

to ensure consumers love them. While all Dawn muffins

surpassed sensory test expectations, consumers especially

prefer Dawn Banana Nut muffins to those made by other

leading bakery manufacturers*. We welcome the opportunity

to show how our, superior-tasting muffins can deliver a

delicious experience to your customers.

On Trend for On-The-Go Consumers

Consumers are looking for delicious, on-the-go breakfast to fit

into their busy lifestyles. Easily portable, fresh-baked muffins

made without artificial colors, flavors and sweeteners and contain

no PHOs or high fructose corn syrup will over deliver on your

customers expectations.

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PRODUCT CATEGORIES

Dawn Classic muffins deliver the taste and texture consumers demand. The smaller 4.15 oz deposit weight, allows you to display calorie counts under 500 calories per muffin.

Classic muffins are made without artificial colors*, flavors or sweeteners and do not contain PHO’s or high fructose corn syrup.

Dawn Signature muffins help differentiate your bakery with premium ingredients and cleaner, simpler labels. Best in class consumer liking scores† speak to their great taste. Consumers also crave our innovative flavors like snickerdoodle, lemon cream cheese and triple berry, which will help take your muffin assortment to a whole new level. Our cleanest label muffins yet, Dawn’s Signature line is made with only unbleached flour and without propylene glycol, in addition to the no PHOs, no High Fructose Corn Syrup, no artificial flavors, colors or sweeteners that your shoppers have come to expect.

For nearly 100 years, Dawn Foods has worked with leading bakery operations to bring ideas, insights and

strategies to help you improve your operation and understand consumer needs and trends. Our Dawn

ready-to-bake muffins provide you a wide assortment of classic and signature products to deliver the flavors

and high-quality products your customers want, while serving as a solution to help grow your sales.

WITH DAWN, YOU CAN HAVE IT ALL

CLASSIC MUFFINS

SIGNATURE MUFFINS

† As measured by a professional sensory panel, February 2017.

*Red Velvet and Pistachio contain artificial colors.

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PRODUCT OVERVIEW

Item # Description Case Count

Case Pack

Unit of

Sale

Gross Cs Wt (lbs)

Net Cs Wt (lbs)

Case Cube (cu ft)

Tie (Cs)

Tier (Cs)

Pallet Count (Cs)

EVERY DAY

02422822 Blueberry Pre-Deposited Muffin 4.15 oz 60 4/15 Case 16.94 15.56 1.034 8 8 64

02422814 Banana Pre-Deposited Muffin 4.15 oz 60 4/15 Case 16.94 15.56 1.034 8 8 64

02423101 Chocolate Chip Pre-Deposited Muffin 4.15 oz 60 4/15 Case 16.94 15.56 1.034 8 8 64

02423599 Double Chocolate Chip Pre-Deposited Muffin 4.15 oz 60 4/15 Case 16.94 15.56 1.034 8 8 64

02461440 Cinnamon Pre-Deposited Muffin 4.15 oz 60 4/15 Case 17.05 15.75 1.034 8 8 64

02423573 Corn Pre-Deposited Muffin 4.15 oz 60 4/15 Case 16.94 15.56 1.034 8 8 64

02461466 Lemon Poppy Pre-Deposited Muffin 4.15 oz 60 4/15 Case 17.05 15.75 1.034 8 8 64

02461490 Honey Raisin Bran Pre-Deposited Muffin 4.15 oz 60 4/15 Case 16.94 15.56 1.034 8 8 64

02461458 Red Velvet Pre-Deposited Muffin 4.15 oz 60 4/15 Case 17.05 15.75 1.034 8 8 64

02461474 Pistachio Pre-Deposited Muffin 4.15 oz 60 4/15 Case 17.05 15.75 1.034 8 8 64

SEASONAL

02423606 Pumpkin Pre-Deposited Muffin 4.15 oz (Aug-Dec) 60 4/15 Case 16.94 15.56 1.034 8 8 64

02423698 Cranberry Orange Pre-Deposited Muffin 4.15 oz (Oct-Dec) 60 4/15 Case 16.94 15.56 1.034 8 8 64

EVERY DAY

02434611 Blueberry Pre-Deposited Muffin 5.0 oz 60 4/15 Case 20.13 18.75 1.034 8 8 64

02434629 Banana Nut Pre-Deposited Muffin 5.0 oz 60 4/15 Case 20.13 18.75 1.034 8 8 64

02435271 Chocolate Chip Pre-Deposited Muffin 5.0 oz 60 4/15 Case 20.13 18.75 1.034 8 8 64

02434918 Double Chocolate Chip Pre-Deposited Muffin 5.0 oz 60 4/15 Case 20.13 18.75 1.034 8 8 64

02455039 Apple Honey Ancient Grain Pre-Deposited Muffin 5.0 oz 60 4/15 Case 20.13 18.75 1.034 8 8 64

02458596 Lemon Cream Cheese Pre-Deposited Muffin 5.0 oz 60 4/15 Case 20.13 18.75 1.034 8 8 64

02435734 Snickerdoodle Pre-Deposited Muffin 5.0 oz 60 4/15 Case 20.05 18.75 1.034 8 8 64

02450633 Triple Berry Pre-Deposited Muffin 5.0 oz 60 4/15 Case 20.13 18.75 1.034 8 8 64

Our pre-deposited muffins provide you with a variety of flavors and deliver fresh-baked quality in your bakery

PRE-DEPOSITED MUFFINS

CLASSIC

SIGNATURE

DO YOU HAVE MORE QUESTIONS ABOUT OUR PRODUCTSOR WANT MORE INSPIRATION? We’ve got the answers and more. Contact us at 1.800.292.1362 or go to DAWNFOODS.COM

ESTABLISHED TRUSTFor nearly 100 years, customers have counted on Dawn Foods to help them grow

their bakery businesses with the right mix of products, innovations, global perspectives

and inspired bakery expertise. From corner bakeries to leading manufacturers,

Dawn Foods helps our customers mark the moments in life that matter.