A Cost-Effective Approach to Producing Labor Market

Analyses

Carli A. Straight Research Analyst

Kendrick A. Davis Research Analyst –

Special Projects

2011 RP Conference April 15th, 2011

Why Do We Conduct Labor Market Analyses?

Chancellor’s Office Program and Course Approval Requirement • Demonstrate labor market need

Program and Services Review • Alignment between academic programs and labor

market need

Program Relevance for Students • Students prepared to meet labor market needs

Chancellor’s Office Program and Course Approval Requirements

Five criteria used by CO to approve credit and noncredit programs and courses:

1. Appropriateness to Mission

2. Need

3. Curriculum

4. Adequate Resources

5. Compliance

Chancellor’s Office Program and Course Approval Requirements

Evidence of Labor Market Need May Be Submitted in the Form of: Statistical projections of growth from the Employment

Development Department’s Labor Market Information system

Recent employer surveys Regional economic studies Letters from employers Minutes of industry advisory committee meetings Job advertisements for positions in the individual college’s

service area

Program and Services Review

Challenges to Producing Labor Market Analysis Reports

Time Intensive – lack of user-friendly online labor market data resources

Labor Intensive – lack of staffing to devote to labor market research

Limited budget – lack of funds to obtain up-to-the-minute labor market data

Chaffey College Labor Market Analyses

Description of Data Sources and Calculations

Definitions of Key Terms and Concepts

Purpose and Goals of the Report

Background Information • Description of Academic Program • Description and List of Typical Tasks of All

Occupations Associated with Program

Regional Job Outlook • 10-year job projections • Wage data

Chaffey College Labor Market Analyses, continued

Largest and Fastest Growing Industry Employers

Regional Graduation Summary

Core Indicator Performance

Map of Regional Employers and Competitor Institutions

Developing a Labor Market Analysis Report

Step One: Identify the program for which you wish to conduct a labor market analysis

Step Two: Identify the TOP Code associated with the program you have selected

Step Three: Use the Chancellor’s Office TOP-CIP-SOC Crosswalk to identify CIP Code (national program classification) and SOC Codes (national occupational classification) associated with the program you have selected

TOP-CIP-SOC Crosswalk http://www.labormarketinfo.edd.ca.gov/comm

colleges/

Taxonomy of Programs (TOP): a standardized state level course and program classification system for the California Community Colleges

Classification of Instructional Programs (CIP): a federal level system for tracking, assessment and reporting of field of study and program completion

Standard Occupational Classification (SOC): a system used by the federal statistics agency to classify workers into occupational categories

TOP-CIP-SOC Crosswalk

CCC Taxonomy of

Programs (TOP)

Classification of Instructional

Programs (CIP)

Standard Occupational Classification

(SOC)

Occupational Information Network (O*NET)

North American Industry

Classification System (NAICS)

Bureau of Labor Statistics (BLS)

Labor Market

Information • Local,

Statewide, & National Wages & Demand

• Staffing Patterns

• Employing Industries

• Specific Employers

• Employer Size

• Education & Training

Source: Employment Development Department

Developing a Labor Market Analysis Report, continued

Step Four: Explore Background Information for the program and occupation(s) associated with the program you selected • see Step-By-Step Guide to Obtaining

Background Information

Step Five: Explore Regional Job Outlook data for the occupation(s) associated with the program you selected • see Step-By-Step Guide to Obtaining

Occupational Data

Developing a Labor Market Analysis Report, continued

Step Six: Explore Industry Data for the occupation(s) associated with the program you selected • see Step-By-Step Guide to Obtaining Industry

Data

Step Seven: Explore Completions Data at other California postsecondary institutions associated with the program you selected • see Step-By-Step Guide to Obtaining

Completions Data For Other Institutions

Developing a Labor Market Analysis Report, continued

Step Eight: Explore Core Indicator Data for the program you selected • see Step-By-Step Guide to Obtaining Core

Indicator Data

Free-Access Online Data Sources

Employment Development Department: http://www.labormarketinfo.edd.ca.gov

Occupational Information Network (O*Net):

http://online.onetcenter.org/find Bureau of Labor Statistics: http://www.bls.gov/OCO Integrated Postsecondary Education Data System:

http://nces.ed.gov/ipeds/ GPS Visualizer: http://www.gpsvisualizer.com/geocoder/

What Each Data Source Contains

Employment Development Department http://www.labormarketinfo.edd.ca.gov

Occupation Descriptions Top Job Skills

Hourly wage statistics Top Job Abilities

10-year employment projections Top Work Values

Staffing patterns of the largest industry employers Top Work Interests

Top Job Tasks

What Each Data Source Contains continued…

Occupational Information Network (O*Net) http://online.onetcenter.org/find

Occupation Descriptions Skills Used

Similar Job Titles Abilities Used

Typical Job Tasks Work Activities

Tools and Technology Used Work Context

Knowledge Used Education and Training Requirements

What Each Data Source Contains continued…

Occupational Information Network (O*Net) http://online.onetcenter.org/find

Interests Related Occupations

Work Styles National Wage and Employment Trends

Work Values

What Each Data Source Contains continued…

Bureau of Labor Statistics http://www.bls.gov/OCO

Education and Training Requirements Working Conditions

National Wage Data Expected Job Prospects

Worker Tasks

What Each Data Source Contains continued…

Integrated Postsecondary Education Data System

http://nces.ed.gov/ipeds/

Enrollment Data Retention and Graduation Rates Data Completions Data

What Each Data Source Contains continued…

GPS Visualizer http://www.gpsvisualizer.com/geocoder/

Converts multiple addresses to longitude and latitude coordinates

Maps address locations using Yahoo! or Google Maps Creates a GPX file as an output option

To View Completed Chaffey College Labor Market Analysis Reports

Visit the following url: http://www.chaffey.edu/research/research_reports_CTE_01.htm

Please contact us with any questions or

comments!

Carli Straight: 909-652-6471 carli.straight@chaffey.edu

Kendrick Davis: 909-652-6459 kendrick.davis@chaffey.edu