Flex Frame: MessagingA custom, fast-loading native ad experience to tell your story beautifully across mobile, tablet and desktop with a compelling still image and contextual copy.

PRODUCT DETAILS

Platform: Desktop and MobilePage Support: ROSPosition on Page: ROSCreative Dimensions Desktop: Responsive width (768px-1605px), 270px fixed heightCreative Dimensions Mobile: Responsive width (320px-414px), 380px fixed heightCreative Type: Responsive HTML5 creative, built by NYT

CLIENT SUPPLIED ASSETS

1 Logo (transparent .png) Width: 250px Height: 150px or an .eps file1 Headline Message max characters: 651 Descriptor Message (optional) max characters: 501 CTA Message max characters: 151 Click-through URLImage(s) (.jpg or .png) free of text, logo or branding

-Mobile: 828x760-Desktop 2-Panel: 960x270-Desktop 3-Panel: 960x270 (left) and 480x270 (right)

(Optional Customization) (2) Existing Advertiser Fonts (truetype, woff, woff2, opentype)(Optional Customization) Image of pattern or texture only applied to desktop panel only(Optional Customization) HEX Code applied to desktop panel only(Optional Customization) HEX Code applied to CTA button and CTA button hover(Optional Tracking) Third Party: Impressions + Clicks (up to 2 trackers accepted for each)

TECHNICAL SPECIFICATIONS

Max File Size: 200kb initial + 300kb subloadAnimation: N/ANo in-banner video for this formatNo expansionsWhite ads must have 1px legible border (#ccc recommended)

Last updated: April 3, 2019. Questions? Please reach out to your NYT contact for more information.

Desktop and Mobile Rendering

Flex Frame: Messaging Desktop 2-Panel Aspect Ratio Examples of various creative details that impact responsiveness and treatment when responding.

Client Provided Image Size: 960 x 270px

Image Safe Area: 445 x 270px

1605 x 270px

1280 x 270px

1020 x 270px

900 x 270px

Last updated: July 17, 2019. Questions? Please reach out to your NYT contact for more information.

2-Panel Demo Link

Flex Frame: Messaging Desktop 3-Panel Aspect Ratio Examples of various creative details that impact responsiveness and treatment when responding.

Client Provided Image Size: 960 x 270px

Image Safe Area: 445 x 270px

1605 x 270px

1350 x 270px

1150 x 270px

900 x 270px

Last updated: August 17, 2019. Questions? Please reach out to your NYT contact for more information.

3-Panel Demo Link (appears in-stream)

Flex Frame: Messaging Mobile Aspect Ratio Examples of various creative details that impact responsiveness and treatment when responding.

Breakpoints and Safe Areas

Creative Safe Area Widths (accommodates for 20px padding on sides): 414px, 375px, 320pxHeight: Fixed at 380, not responsive

Client Provided Image Size: 828 x 760px Safe Area: 640 x 760px

Last updated: July 17, 2019. Questions? Please reach out to your NYT contact for more information.

Mobile demo link (must view in mobile browser)