a few reasons microsoft acquired minecraft

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MINECRAFT RESEARCH SEPTEMBER 2014

Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv

MOST KIDS HAVE PLAYED MINECRAFT

Boys: 73% Girls: 57%

More boys than girls play Minecraft

source: SuperAwesome Minecra2 Survey, n = 564, July 2014, 8-‐16, UK


WHY IS MINECRAFT SO POPULAR? 1. BUILDING!

“BUILDING” is kids’ favourite thing about Minecraft

“Being able to build anything, and exploring servers with friends.”

“There are endless possibilities to what you can build”

“You can build anything you want to and it is soo creative! I

managed to build a whole city world!”

“building awesome houses and other structures”



2. SOCIALISING!

•  96% of players have friends who also play

•  59% usually play Minecraft with their friends

•  … compared to 50% who play on their own



HOW OFTEN DO KIDS PLAY?


Minecraft is very “sticky” •  48% of players

(8-16) log on every week

•  33% of boys 8-11

say they log in every day


FAVOURITE CHARACTERS & MOBS

Creeper Ender Dragon Steve Pig Enderman

Snow Golem Herobrine Villager Mooshroom Enderman



EXISTING MERCHANDISE

1.  Video game 64%

2.  Book/annual 42%

3.  T-shirt 23%

4.  Lego set 19%

5.  Figure 19%

% OF KIDS WITH AN EXISTING…



MINECRAFT ECOSYSTEM COMPETITORS

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a few reasons microsoft acquired minecraft

Marketing

minecraft researchseptember

minecraftmore boys

awesome houses

city world

minecraftbeing able

endless possibilities

soo creative

players havefriends