World Class Standards

A good day, but a busy one

Starter Group D-COD#1

7 July 2008

Truls LANGEGGEN

Telenor Broadcast

Convenor of the Starter Group

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What brought us here today (1)

An observation- Digital content distribution in a converged landscape: Forecasts not met Internet and IP creates major disruption (access, delivery, users’

expectations and behaviours) End users wants to chose what to see and when Many companies expects end of broadcasting as we know it Standardization landscape highly fragmented; fragmentation hinders

economic viability of the ecosystems Technical barriers remain Interoperability/compatibility should be the objective

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What brought us here today (2)

A consultation with Industry One to one and two informal meetings (March and June)

• Topics and the need to coordinate seems now very timely • Convergence different dynamics to be taken into account• Technically: do not re-invent the wheel • ETSI has the right cards in hands to help out• Support from/consult with Industry and Content Producers

all along• Technical work and coordination Starter Group

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Focus on some technical parameters

Network/bearer agnostic Modular/scalable architectures and standardized interfaces Importance of legacy systems Objective: enable separation of content production from distribution

(networks) and delivery (platforms) Ensure that the end users have easy access to the content and the

applications they want.It is also important that they have the possibility to use it where and when they want

“Standards should not pre-empt commercial negotiations and control issues”

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Snapshot on the Starter Group

Approved by ETSI Board#67 on 12 June Truls Langeggen (Telenor Broadcast Holding AS) appointed

Convenor Duration of 6 months Open to all ETSI members Other participants from industry (inc. SDOs and fora) welcome Overall objective: present a detailed work programme to Board#69

(November 08) Technical stream Liaison/coordination stream

SG’s job Define a framework, topics and boundaries

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Vision of the converged future

Telecommunications

Information Technologies

Media & Content Providers

Broadcasting

Consumer Electronics

Generalised Broadband

Access

Increased Mobility

Richer Content

Pervasive New Services

Efficient Delivery

Integrated Offer

Now The FutureTaken from a NEM presentation

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But convergence for the users!

Taken from a NEM presentation

World Class StandardsConvergence puts content at the centre

IT CONTENT

CE

BROADBAND

IT

Taken from a NEM presentation

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So, on our menu today

Initiate definition on scope of work Qualify requirements and use cases

Review legacy systems (to interoperate with)

Identify available/emerging specifications for convergence (incl. outside standardization bodies)

Identify missing bricks

List and initiate liaison with standardisation organisations and specification providers (common framework)

Define/agree on a roadmap and a path

Allocate tasks

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Agenda

Use cases Presentations (20 minutes presentation, 10 minutes discussions) 11:45 Interactive mobile broadcast Claus Sattler, BMCO forum

12:15 Mobile TV/IPTV Franklin Selgert, KPN

12:45 Break

13:00 Interactivity and Media presentation (lunch speech)

Gabriel Dabi-Schwebel Lagardere Active

13:30 Content providers’ vision and requirements (panel discussion)

Nichola Franchi, Mediaset Gabriel Dabi-Schwebel Lagardere Active

14:00 Drivers for convergence Julien Maisonneuve Alcatel-Lucent

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Fragments of the current landscape 14:30

Tispan-IPTV (including P2P)

Richard Brennan, Huawei

15:00 DVB-IPDC Georges Martinez, Motorola

Roadmap Group discussions moderated by Truls Langeggen

15:30

Specifications mapping of legacy systems (standardized or not) Mobile TV IPTV

15:45 Cooperation is key: synergies and initiation of liaisons with standards organizations and forums

Engines of convergence

16:15 Content handling

16:30 Security (CA/DRM)

16:45 Interactive services (Middleware)

17:00 Time plan - Next meetings Meeting adjourns

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« Au commencement est le verbe »

D-COD is not a good name choice... "COD" means "Content on Demand" in the IPTV & media business

DCD sounds lousy in French How about DMCD... Digital Media Content Distribution? Other suggestions?