A joint initiativeEduardo Gonçalves

OPL as example of public-private partnership for sustainable development

1. The challenge – the biodiversity crisis

2. The WWF approach – engagement with business

3. What is ‘One Planet Living’ (OPL)?

4. The OPL Portugal example – a model for sustainable communities?

5. Developing the programme

6. Goals

Climate Change/ extreme events

Ecological FootprintEcological Footprint

human population X 4 in last 100 years

projected stabilisation 10 billion

90% will be born in ‘have-not’ countries

The 15:85 problem - people vs. resources

Biodiversity CrisisBiodiversity Crisis

species extinction 1,000 times natural evolutionary rate

50% of world’s original forest destroyed

75% of marine fisheries are already over-fished and faced with commercial extinction

300,000 whales and dolphins killed each year

25% of the world's birds and mammals species are threatened with extinction

Human ImpactHuman Impact

Living Planet Report

“Our biggest challenge this new century is to take an idea that seems abstract – sustainable development – and turn it into a reality for all the world’s people”

Kofi Annan, UN Secretary General, 2001.

Vision

WWF sees a future in which business makes a net positive contribution to the well-being of society and the planet.

Strategic Intent

To achieve this, WWF will engage in challenging and innovative partnerships with business to drive change...

Partnership Strategy

Conservation Movement & Business Community: a potted history

NotNot My BusinessMy Business

Reducing Reducing ImpactImpact

Zero Zero Impact Impact

Net Positive Net Positive ImpactImpact

Selling Solutions to Selling Solutions to the World’s problemsthe World’s problems

Philanthropy toPhilanthropy toOffset ImpactsOffset Impacts

Compliance Compliance And BeyondAnd Beyond

Global Strategies Global Strategies for Risk for Risk Management and Management and Cost EfficienciesCost Efficiencies

TransformationTransformation

TransformationTransformation

TransformationTransformation

Towards a One Planet Economy

WWF’s Business Engagement Team aims to help create a sustainable economy through:

Policy and Advocacy at Macroeconomic Level

+Changes to Consumption and Consumer Behaviour Patterns

+Helping Develop New Business Models for Manufacturing and

Services

Conservation PartnersSome Examples

Focus on Communications

Focus on Marketing

Challenge : Focus on Performance Targets

Philanthropy : Focus on Freshwater Conservation

Employee engagement : Focus on Learning

The First Step: Environmental Performance Indicators

environmental auditsquarry rehabilitationemissions reductionenergy consumptionwaste production & recycling waste recoveryalternative / renewable fuelswater consumption

C02

Emission Reduction

On 6 November 2001, Lafarge announced its commitment to:

10% reduction in CO2 - below 1990 levels - by 2010 in developed countries and 20% reduction per tonne/cement worldwide

- Real bottom line impact -

Sustainable Communities

Products & Services

Education & Lobbying

Measuring (un)sustainability – the ecofootprint approach

12bn hectares – 6bn peoplePer capita global quota - 2 hectares European footprint - 6 hectares

Average European needs 3 planets Average American needs 5 planets

Food

Was

te

Trav

el

Ener

gy

Hol

s

Impacts – the EU footprint

Europe’s glaring example?Europe’s glaring example?

Peabody Trust - BioRegional - Bill Dunster Architects

London UK

100 Live-work units

£15 million

Includes social housing

Beddington Zero fossil Energy Development - BedZED

Making it easy, affordable and attractive

highly energy efficient building design efficient lights & appliances on-site renewable energy public transport links local food delivery car club

Zero Carbon

BedZEDBedZEDZero Carbon

1. Reduce energy demand

- super insulation (thermally massive wall)

- Passive solar heating

- natural ventilation

- Energy saving appliances and lighting

2. Renewable energy

- Biomass Combined Heat and Power (CHP) – 1000t/an

- photovoltaic panels

Results

reduced energy needs

- 88% central heating

- 57% hot water

- 25% electricity consumption

Easy mobility and safe places to playEasy mobility and safe places to play

BedZEDBedZED

Sustainable Transport- Transport plan

- Mixed use (houses and offices)

- Alternative transport (car club, public transport, bikes)

Results

- 65% less CO2 emitted

Local food

Kent -

London

Kent -

ScotlandIsrael -

London

Local Food: - 50 Km max from site

Water and biodiversity

Sustainable Water

- water-saving washing machines, taps, showers and toilets

- rainwater harvesting and grey water recycling

Results

- 50% reduction in water use per resident

BedZEDBedZED

Zero waste

BedZEDBedZED

Other innovations

- Local and recycled materials

- composting and recycling

- shared community and leisure areas

- green roofs and porous paving

ResultsResults

From 3 planets to 1.6

BedZEDBedZED

One Planet LivingAIM OF ONE PLANET LIVINGAIM OF ONE PLANET LIVING

A Basket of Needs

Food Clothing Housing Energy Health Education Transport Leisure

socialeconomic

environmental

Guiding Principles of One Planet Living

GLOBAL FLAGSHIP OPL COMMUNITIES

Australia

• Melbourne: 30,000 units

South Africa

• Durban: 5,000 units

• North America

• Edmonton: Emerald Hills

• 3 other sites/DC?

China

• Shanghai: mixed residential, commercial, business

• Panyu Jian Xiang: 5,000 units

• Dongtan: ½ million residents

EUROPE:

UK

PORTUGAL

Location

The Region

Key Features Hi-density

development (6,000 homes), extensive conservation (5,000 hectares)

Europe’s largest quarry conversion/natural forest restoration project

Regional planning approach – habitat corridors, sustainable transport, land use

Sustainable Construction

• 50 per cent reduction in embodied CO2 in building materials, their transport and use

• 50 per cent increase in use of recycled materials

• 40 per cent reduction in construction waste

• 100 per cent renewable energy

Carbon neutral ie. Balance of CO2 = 0g

Reduce energy use of lights and appliances by 40%

Reduce ventilation energy by 44%

Reduce water heating energy use by 60%

Reduce space heat/cooling by 95%

Reduce overall water consumption by 25%

Reduce waste production by 25%

Ensure 0% of waste incinerated

Compost over 90% of organic waste

Reduce landfill to 5% of national average

Increase average number of passengers per car to 3-per-vehicle through a car-sharing scheme

Greywater/

rainwater irrigation

Eco-system restoration

Create 11,000 jobsSource min. 50% of

all goods and services from within a 50km radius

Cut car use by over 50 per cent/Regional Transport Plan

Social Sustainability

Media Coverage

Local Opinion

reforestation strategy - 89% local producers’ accreditation scheme -

80% job creation programme - 86%sustainable transport infrastructure - 86%

Benefits for region

Jobs - 20%More Tourism - 18%Regional development - 15% Increase natural area - 10%Better services infrastructure - 9%

Good for local economy – 83%

Should be given go-ahead – 85%*

Telephone Poll of 400 Sesimbra residents, June-July 2006* excl. don’t know/no reply

• Turkey• Poland• Greece• Czech Republic• Croatia• Germany• Italy• Hungary• Austria• Slovenia

EUROPEAN PROJECTS

Long list (10)

MyFootprint for Unit #315 (The Sedgewicks)

Your MyFootprint is a real-time audit of your household’s environmental impact, and includes a handy comparison to others in the neighborhood. Your audit is anonymous, unless you are in the Top Ten.

Current Neighborhood FootprintNational Average

Neighborhood Average

3

3

2

2

1

1

planets

planet

Current

30-day

845-day

MyFootprint

Your MyFootprint is a real-time audit of your household’s environmental impact, and includes a handy comparison to others in the neighborhood. Your audit is anonymous, unless you are in the Top Ten.

Current Life

HOT WATERHousehold:Neighborhood:National:

HEATINGElectricity useTravelClean Water

School/academy

Changing the goalposts

Media – BBC, Time, FT, …

Changing the goalposts

“One Planet Living should become the official target of government policy with a pathway and timetable to achieve it”

New Economics Foundation – 13/07/06

• UNEP…London Olympics

• IUCN “The Future of Sustainability”

“(We)… need to take account of what is called One Planet Living.”

David Miliband – DEFRA Minister, July 2006

Mission Statement

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

conserving the world's biological diversity

ensuring that the use of renewable natural resources is sustainable

promoting the reduction of pollution and wasteful consumption.

The Long Term Objective

“Political institutions, businesses and communities have successfully adopted measurable strategies which have delivered a sustainable global ecological footprint”

…with 25-year objectives

Easy, affordable, attractive…