Let us welcome You &

Our Respected facultyDr. Tamjid Ahmed Chowdhury

Group members

MD. Rumman Khan 1310302630

Ashek Ahmed Zubayer 1310304630

Wahid Riffat 1310676630

Sk. Rezanoor Raihan 1310842030

Radiuzzaman Howlader 1110925030

Introduction:

In our country most of the people like to eat fast food. Now the situation is not like old days.

Now people spend most of their time outside the home.

Now people of Bangladesh really want this type of food.

So the purpose of this presentation is to let people know that cheese which is a slow food can be considered as a profitable business in Bangladesh.

There is no recognized company in Bangladesh.

Company profile:Established in 2010, a workshop in Pabna by Rifat, Rahat, Siam, Ayan, Shuvo.

Owners have continued to develop and refine its reputation for quality based on the “four main elements of the company’s business model—

product

distribution

communication

price

The company currently serves Bangladesh. Now this company serves with a brand valued at tk 10 million.

Mission

• To delight, educate & inform the people• To serve best quality

Vision• Be the number 1 brand in cheese

industry throughout the South Asia within 2020

Objectives:

Delivering best quality

Serving product in reasonable price

Giving many offers with product

Giving discount in different occasion

Showing attractive advertisement

Slogan:• Eat good feel good

Target market:

The main target market of cheese bd is household customers and business customers. Most restaurants serve fast food items. To make fast food items cheese is almost mandatory. so restaurants need cheese every day. On the other side now children and young people like to have theirs snacks or breakfast with cheese, besides household are now interested to make various food with cheese

Industry analysis:

The industry of cheese in Bangladesh is really good. Though there is no recognized brand here who produce cheese. The demand is high but good quality product is not satisfactory.

Competitor:

Baby swiss

Cheese blends

Cheddar

Butterkase

Amul cheese

Capital Investment:

Land = 5,00000 tk

Animal = 75,00000 tk

(per animal 15000*500 animal)

Machine = 10,00000 tk

Freezing van = 6,00000 tk

Reserve = 4,00000 tk

Total = 1,0000000 tk

Product Mission:

to delight, educate and inform the people who love fine Cheese

Product Vision:

Be the number one brand

Product Objectives:

Delivering best quality

Serving product in reasonable price

Giving many offers with product

Delivering attractive promotions

Variety Fresh CheeseSoft Cheese Semi-Soft CheeseBlue Cheese

Quality control in cheese manufacturing:1. Min. - pH and pH after 6 hours2. % Moisture 3. Bacteria flora

• Packaging of cheese BD• The packaging of our cheese satisfies the

following criteria:• Hygiene protection• Preservation • Transportability • Marketing (weight, price, codes, expiry date,

etc.) • Packaging Features• Available at 3 sizes• Available at four different colored Tetra packs• Ingredients are labeled in the back• Brand Name • Cheese BD

Extra services Home delivery Additional products for purchasing large amount

Positioning of productPositioning of CHEESE BD is “Taste of BANGLADESH ”. Four Steps to Define our Target Market• Break this large market down into smaller sections

(segmentation)• Develop our customer profile• Do our research to verify that there will be enough business

in this group to support our company in its growth. • we do research to determine the market size and our

potential market share.

Product life cycle stage determinationProduct life cycle stages• Introduction stage• Growth stage• Maturity stage• Decline stage

Product DevelopmentNew product development• Deciding the target customers• Designing the promotional campaign• Deciding the price• Market analysis• Deciding the sales force to be employed• Deciding the marketing mix• Deciding whether to launch the product across the country or

in the selected area• Appointing distributors• Conducting market research

Consumer’s behavior or attitude towards product with market share identification• Our market share is 50%. Consumer’s attitude towards our product has been

positive because of our product quality, reasonable pricing, timely distribution and good innovative promotion campaigns

SWOT analysis: Strengths• Demand profile• Margins• Flexibility of product mix• Availability of raw material• Technical manpower• A wide range of market opportunities for farmers • Heritage of fresh milk consumption

Opportunities:• Export potential• Growing and affluent population • New routes to market • Improved business performance

Weaknesses• Variable production performance • Poor quality training opportunities for the development of

business skills • Lack of opportunities for expansion/new entrants • Recruitment and retention of quality staff • Supply chain relationships • Poor export market • Fluctuating prices for milk

Threats:• Environmental legislation • Climate change • Animal welfare and environment perceptions

Price: ‘Cheese BD’ aims to be the market leader of this industry by establishing a higher quality product at lower price. Our Price adjustment policy• Discount and Allowance pricing• Segmented pricing

Distribution: Two distribution centers in two divisions - Dhaka and Chittagong.From these distribution centers, the sales representatives supply the cheese to different retail shops (small and mega) on the basis of their demand. On the other hand, the business customers such as hotels and Chinese restaurants place order 5 days prior to delivery and the company supplies them directly from the Distribution Centers The following figure shows the distribution channels of the company.

Product Promotion• Informative Advertisement• Motivate Advertisement

Sales promotional tools :

Public relation

Direct mail advertising

Telemarketing

Internet-based marketing

Action Programs:

Target market is mainly young generation

Distribute leaflets in front of college and universities

Provide our customer banners and decorated their interiors

Problem identification: Problems of the product:

• Poor product packaging• Insufficient product• Low Product quality• Bad Features• Poor storage capacity • Lack of milk• New product develop concept• Lack of marketing facility

Problems of the company • Pricing strategy• No service center • Cost fixing problem • Insufficient supplying facility • Poor law facility • Advertising cost coverage facility • Psychographic segment facility

Recommendation & suggestion:

As we are new company in the market we have made and faced some problems during this years. With the help of our expertise on various fields of marketing, finance, human resource management & accounting we have made the journey successfully till now. For different types of problems we have come with some recommendation & suggestions.

Packaging

Product variation

Quality

Product featuring

Pricing strategy

Advertising strategy

Positioning strategy

Segmental variables

After sales service

The basic framework of Budgeting

• A budget is a quantitative plan • In an organization, the term Master budget refers to a summary of a company’s

plans including specific targets for sales, production and financing activities. • It is widely used for two distinct purposes – planning and control. Planning

involves developing goals and preparing various budgets to achieve those goals. Control involves the steps taken by management to increase the likelihood that all parts of the organization are working together to achieve the goals set down at the planning stage.

• To be effective, a good budgeting system must provide for both planning & control. Good planning without effective control is a waste of time and effort.

Cash balance, beginning 330,000 tk 154,000 tk 181,000 tk 121,000 tk 3,30,000 tk

Add receipts:

Collections from customers 5,60,000 tk 7,00,000 tk 8,35,000 tk 9,92,000 tk 30,87,000 tk

Total cash available 8,90,000 tk 8,84,000 tk 10,16,000 tk 11,13,000 tk 39,03,000 tk

Less disbursements

Direct materials 80,000 tk 1,10,000 tk 1,25,000 tk 1,30,000 tk 4,45,000 tk

Direct labor 1,70,000 tk 2,05,000 tk 2,15,000 tk 2,20,000 tk 8,10,000 tk

Manufacturing overhead 76,000 tk 98,000 tk 1,05,000 tk 1,10,000 tk 3,89,000 tk

Selling & administrative 2,10,000 tk 2,60,000 tk 1,15,000 tk 1,20,000 tk 7,05,000 tk

Equipment purchases 1,10,000 tk 1,40,000 tk 45,000 tk 55,000 tk 3,50,000 tk

Dividends 90,000 tk 90,000 tk 90,000 tk 90,000 tk 3,60,000 tk

Total disbursements 7,36,000 tk 9,03,000 tk 6,95,000 tk 7,25,000 tk 30,59,000 tk

Excess of cash 1,54,000 tk (19,000) 3,21,000 tk 3,88,000 tk 8,44,000 tk

Financing

Borrowings - 2,00,000 tk - - 2,00,000 tk

Repayments - - 2,00,000 tk - (2,00,000)

Interest - - - - -

Total financing - 2,00,000 tk 1,21,000 tk - -

Cash balance, ending 1,54,000 tk 1,81,000 tk 1,21,000 tk 3,88,000 tk 8,44,000 tk

Cheese BD

Budgeted Income Statement

For the year ended on December 31, 2012

sales 30,87,000 tk

Cost of goods sold 17,99,000 tk

Gross margin 12,88,000 tk

Selling & administrative expenses

7,05,000 tk

Net operating income 5,83,000 tk

Interest expense ----------

Net income 5,83,000 tk

Contingency plan

If the actual plan fails, managers would like to sit

together firstly. They will try to bring up

the back up plans for the fact.

Additional/ back up plan Without cutting down

the production cost first of all we will try to minimize our selling &

administrative expenses. All types of

cost related to administration will be

under severe conservation.

We, the founder member of this company will try

to cut down our dividends completely. If

the situation goes so wrong then we might fire

some employees.

With this process going on, meanwhile we will try to find out

the major & minor problems throughout

the factory & administrative body.

We will have to arrange a special

committee where this practice will be going

through very sincerely and actively.

Thank you very much.