a meta-narrative review of recorded patient–pharmacist interactions: exploring biomedical or...
TRANSCRIPT
Research in Social and
Administrative Pharmacy j (2013) j–j
Review Article
A meta-narrative review of recordedpatient–pharmacist interactions: Exploring biomedical
or patient-centered communication?Muna S. Murad, M.Sc.a,
Trish Chatterley, M.L.I.S.b,Lisa M. Guirguis, M.Sc., Ph.D.a,*
aFaculty of Pharmacy and Pharmaceutical Sciences, 3-171, Edmonton Clinic Health Academy, University of Alberta,
11405 87 Avenue, Edmonton, Alberta, Canada T6G 1C9bJohn W. Scott Health Sciences Library, University of Alberta, Canada
Abstract
Background: Pharmacists worldwide require improved patient-centered communication skills as they
transition from a dispensing role to enhanced involvement in patient care. Researchers have studiedpharmacist communication through audio and video recordings of patient–pharmacist encounters. Ameta-narrative review of research using these recordings will offer insight into the extent of biomedical vs.
patient-centered communication in patient–pharmacist exchanges.Objectives: This review aimed to characterize research on patient–pharmacists interactions using audio orvideo recordings and explore the 1) focus of research questions, 2) study design, 3) data analysis methods,4) main findings and 5) presence of patient-centered vs. biomedical models of interaction.
Methods: Drawing on the principles of meta-narrative systematic review, a literature search was performedto identify studies published in English. No publication date limits were implemented. Key search termsincluded: “audio recording”, “video recording”, “communication”, “patient counseling”, “patient
interaction”, “discourse analysis”, “conversation analysis”, “narrative analysis”, and “content analysis”.The search was conducted in five databases: Medline, Embase, International Pharmaceutical Abstracts(IPA), Web of Science, and Academic Search Complete.
Results: Forty-one articles met the inclusion criteria and represent 32 unique collections of patient–pharmacist recordings. The 23 quantitative studies focused on “what” was in the interaction, whereas the 5qualitative studies characterized specialized pharmacy practice and 13 studies used conversational analysis
to describe “how” patients and pharmacists interact. The majority of research described the content ofrecorded interactions in community pharmacies. Twenty-three studies presented evidence of a biomedicalmodel, whereas 8 studies characterized a patient-centered focus.Conclusions: A developing body of research used recordings to describe the content of patient–pharmacist
communication and explore the quality of the interactions, validation of coding tools, impact of anintervention, and patient–pharmacist power asymmetry. Study findings, particularly the identification of
* Corresponding author. Tel.: þ1 780 492 9693; fax: þ1 780 492 1217.
E-mail address: [email protected] (L.M. Guirguis).
1551-7411/$ - see front matter � 2013 Elsevier Inc. All rights reserved.
http://dx.doi.org/10.1016/j.sapharm.2013.03.002
2 Murad et al. / Research in Social and Administrative Pharmacy j (2013) 1–20
biomedical vs. patient-centered communication, were guided by the quantitative, qualitative, orconversational analysis research paradigm.� 2013 Elsevier Inc. All rights reserved.
Keywords: Audio recordings; Video recordings; Patient centered care; Patient–pharmacist interactions; Biomedical
Introduction
Evidence demonstrates that pharmacists’ care
enhances patient health.1 Pharmacy practiceworldwide is evolving from dispensing and educat-ing patients to providing patient-centered care
where pharmacists assess the appropriateness ofmedication therapy, ensure patients have an un-derstanding of their drug therapy, encourage ad-
herence to medications, and monitor patientoutcomes.2 In the pharmacy literature, patient–pharmacist communication has been conceptual-ized as a transmission action or a transaction.3
Transmission is a one-way process from sender toreceiver. Biomedical communication usually fol-lows a transmission model where the pharmacist
concentrates mainly on providing medication-related information. The transaction model isa two-way process, where shared meaning is nego-
tiated between two participants such as in patient-centered communication where the pharmacistidentifies and responds to patients’ ideas and emo-tions regarding their illness.3
The main difference between the patient-centered and biomedical models is the level ofpatient engagement.4 The biomedical model en-
hances the control and status of the pharmacist,whereas the patient-centered model enhances thecontrol and status of the patient. During biomed-
ical communication, the pharmacist focuses onthe treatment of the disease with little attentiongiven to the role of psychological or social influ-
ence.5 In the patient-centered model, the patientcollaborates with the pharmacist to: 1) identifytreatment goals; 2) choose from regimen options;3) monitor symptoms and evaluate regimens;
and 4) revise regimens if problems occur.6 In thepatient-centered model, the pharmacist works di-rectly with a patient and in conjunction with other
practitioners to take responsibility for achievingthe optimized outcomes of drug therapy.7 It in-volves the development of an individualized care
plan to achieve the intended goals of therapywith appropriate follow-up to determine patientoutcomes.8 Several studies have found an associa-
tion between patient-centered communication and
increased patient satisfaction, treatment adher-ence, improved medical outcomes, and decreased
number of malpractice claims.9–14
To transition to patient-centered care, phar-macists require strong communication skills.15
Two recent review articles have examined pa-tient–pharmacist communications. Shah andChewning found that research has focused on
one-way communication from the pharmacist tothe patient.3 Puspitasari et al took an interna-tional perspective and found pharmacist counsel-ing rates vary worldwide from 8% to 100%,
with more counseling for new rather than refillprescriptions.16 Pharmacists more routinely pro-vided information on directions for use, dose,
medication name, and indications than on side ef-fects, adverse events, and storage.16 Both studiesreported diverse research methods with a focus
on self-report surveys, non-participant observa-tion, interviews, and shopper studies that werecross-sectional in nature. These studies frequentlyfocused on the pharmacist and did not capture ac-
tual patient–pharmacist interactions. Shah andChewing reported only one audio analysis thatwas conducted by Blom et al17 Puspitasari et al
mentioned the same research in addition to a studyby Evans and John18 and Livingstone.19
An analysis of patient–pharmacist recordings
would allow for detailed study of patient-centeredcare. Audio or video recordings of patient–pharmacist interactions can capture the detail
of what happens in real interactions betweenpatients and pharmacists, how these interactionstranspire, and provide evidence as to why com-munication occurs.20 Standardized questionnaires
and interviews test hypotheses by measuringpre-specified constructs. Respondents constructa belief or attitude that may vary in differing situ-
ations.21 Qualitative interviews allow for greaterexploration, but as with structured surveys, relyon recall of events. Observational research with
simulated patients (e.g., pseudo-patients, secretshoppers) or pharmacy observations have an im-portant role in determining “what” happens in
a patient–pharmacist interaction whether it is the
3Murad et al. / Research in Social and Administrative Pharmacy j (2013) 1–20
implementation of a new technique or content ofpharmacists’ advice.22 Mesquitta found that phar-macy research using simulated patients did notdefine and therefore could not measure patient–
pharmacist communication skills or competencies.22
Patient–pharmacist audio recordings allow forunique study of how or why patient–pharmacist
interactions take place; this research is notpossible with other methods. “Examining patient–pharmacist communication as an interpersonal
dyadic interaction may help us understand col-laborative problem-solving activities, and interper-sonal relationship development within the context
of mutual trust, rapport, and familiarity betweenthe participants.”3
There is an emerging body of research thatused recordings of patient–pharmacist interac-
tions as a data collection method and wanted todetermine how this research technique has beenemployed in pharmacy practice research. The
analysis of recordings uses a variety of methodsfrom quantitative coding of the interaction,qualitative inductive methods, and discourse
analysis.20 Discourse analysis is a methodologicalapproach that is often used in the study ofcommunication in health care consultations. It
involves the study of spoken and written lan-guage and how language use reflects social orderand individuals’ interactions within society.23
This technique focuses on turn-taking, repair of
conversation breakdown, topic managementand non-verbal behaviors. The analysis approachand resulting findings may characterize patient–
pharmacist communication as biomedical orpatient-centered. The current study used an ad-aptation of the meta-narrative review, which is
a coherent body of work that shares a commonset of concept, theories, methods and instrument,to present our results.24 Meta-narrative reviewsare best suited to study topic areas where existing
studies have been conceptualized differently and/or conducted by many different researchers. Theresearch using recordings from pharmacy prac-
tice arises from quantitative, qualitative and dis-course analysis traditions which influences howresearch has been conceptualized and designed,
and therefore also the key findings that result.This review aims to characterize the 1) focus ofresearch questions, 2) study design, 3) data anal-
ysis methods, 4) main findings, and 5) presence ofpatient-centered vs. biomedical models of inter-action in recorded patient–pharmacist interac-tions with attention to the influence of the
research tradition.
Methods
Data sources
A literature search was performed by a medicallibrarian to identify studies published in English.
No publication date limits were implemented.Searches were conducted in the following data-bases: Ovid Medline, Ovid Embase, InternationalPharmaceutical Abstracts (IPA), Web of Science,
and Academic Search Complete. Two differentapproaches were used to identify relevant studies:search terms related to patient–pharmacist en-
counters (such as “patient counseling” and “pa-tient interaction”) were combined with eithersearch terms related to the medium of collection
(i.e., audio or video recordings), or to searchterms about the method of data analysis (e.g.,“discourse analysis”, “conversation analysis”,“narrative analysis”, “content analysis,” etc.).
Keywords about the methods of data analysiswere added to include several articles that werefound in cited references and not on the first
electronic search. In addition, reference lists ofincluded articles where reviewed to identify addi-tional relevant studies. The search results are
shown in (Fig. 1).
Study selection
Two authors identified citations by screeningtitles and abstracts for potential relevance. Thefull text article for each potentially relevant
citation was obtained for further evaluation.Studies were eligible for inclusion if they examinedpatient–pharmacist interactions using audio or
video recordings, were published in English asa peer-reviewed full-text article, and used realpatients or simulated patients. Papers were ex-cluded that used pharmacy students and interns or
used audio or video materials solely for teachingpurposes. The full text articles were examined todetermine eligibility for inclusion; any discrep-
ancies regarding inclusion were resolved by dis-cussion. One author extracted details on researchquestion, method, analysis, and main findings and
a second author verified extraction.
Defining patient-centered vs. biomedical model
Studies were defined as patient-centered if thestudy specifically stated it measured patient-centeredness or if the pharmacists applied several
elements of patient-centeredness during their con-sultations with patients such as: incorporating thepatient perspective into treatment discussion,
Fig. 1. Search results.
4 Murad et al. / Research in Social and Administrative Pharmacy j (2013) 1–20
active listening, asking open-ended questions, andverifying patient understanding.25–28 Articles rep-resenting the biomedical communication modellacked patient-centered elements or exhibited
pharmacists dominating the interactions with pa-tients playing a passive role. These studies oftenconcentrated on the content of counseling.
Results
The search identified 586 studies. Of these
articles, 162 were duplicates and additional 383articles were excluded after independent assess-ment by the two authors. Authors agreed on theallocation of all articles therefore 41 articles met
the inclusion criteria. These represent 32 uniquecollections of recordings. One study was publishedin the 1980s, 10 in the 1990s, 22 after 2000, and
eight after 2010. The research was predominatelypublished in the quantitative research paradigm(20 studies; Table 1) followed by qualitative re-
search (5 studies; Table 2) and discourse analysis(13 studies; Table 3). The remaining three studies(Table 4) used expert groups to develop criteria
for the quality of patient–pharmacist interactions(2 studies) or a mixed method approach (1 study).The following sections discuss the research ques-tions, study designs, data analysis, and findings
as conceptualized in each research tradition.
Research questions
The research questions were driven by the
research method. The quantitative research ques-tions (Table 1) can be categorized as 10 studies fo-cusing on the content of the interaction,17,18,29–35
4 on evaluating the quality of interactions witha validated tool36 or to validate a tool,34,37,38 twoon patient recall,39,40 two that test a hypothesis,41,42
one to evaluate an intervention,43 and one on vali-
dating the quality of stimulated patient recall.44
The five qualitative studies explored pharmacistsin new roles,25,45,46 maintenance of professional ex-
pertise47 and communication breakdown.48 The re-search in discourse analysis asks oneof twoprimaryquestions regarding either the structure of patient–
pharmacist communication or the exploration ofphenomena including acceptance of advice,49
conflict talk,50 patient expertise,51 compliance
Table 1
Quantitative studies
Author/year
reference No.
Research questions Method Analysis Main findings Biomedical/
Patient-centered
communication
Bentley et al41 To determine whether
pharmacists’ appearance
and communication impact
patient evaluations
(satisfaction, service
quality, trust and future
intention).
Online video: Videos of
patient–pharmacist
interactions were viewed.
Observers completed an
online survey, USA.
179 video recordings were
analyzed quantitatively.
A higher pharmacist
communication
performance (i.e., greater
attentiveness, information,
and patient involvement)
was associated with higher
pharmacist evaluations
while dress or presence of
white coat was not.
Biomedical
Bisell, Ward,
and Noyce29To determine the variations in
demand for, and response
to pharmacy-only
medicines requested.
Community pharmacies, UK.
Audio recordings of
pharmacists/medicine
counter assistants–patients
interactions. Non-
participant observation.
The transcripts were analyzed
quantitatively, n ¼ 427
requests.
Pharmacists were more likely
to provide advice than a
counter assistant. 70% of
interactions did not involve
a pharmacist. 10% solely
involved a pharmacist.
Rates of advice with
medicine sales ranged from
17 to 97% in 10
pharmacies. Patient
assessment was not
consistent.
N/A
Blom et al 17 To identify the content of
patient counselling.
Community pharmacies,
Netherlands. Audio
recording of patients-
pharmacists/technicians
contacts.
6784 recordings were
analyzed quantitatively
using a novel scoring
system.
Pharmacists provided advice
for 36% of prescriptions
that was focused on drug
instructions and not
solicited. Pharmacists
provided more oral
information than
technicians.
Biomedical
Cavaco and Romano30 To describe pharmacist-
customer communication
during blood pressure and
cholesterol services.
Community pharmacies,
Portugal. Audio recording
of patient–pharmacist
interactions.
83 transcripts were analyzed
quantitatively using a
system adapted from
Roter Method of
The average of blood pressure
and cholesterol counseling
was 5:35 min and 7:05 min
respectively. In both cases,
Biomedical
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Table 1 (Continued )
Author/year
reference No.
Research questions Method Analysis Main findings Biomedical/
Patient-centered
communication
Interaction Process
Analysis (Roter52)
pharmacists asked more
questions (mainly closed
ones), while patients gave
more information.
Deschamps, Dyck,
and Taylor31To describe content and
organization of patient
counselling.
Controlled university lab
setting, Canada. Video
recording of standardized
patient–pharmacist
interactions.
20 transcripts were
quantitatively coded
(scheme adapted from
recognized medicine
counseling guidelines).
Pharmacist provided: side
effect information (100%),
indication (100%), name of
medicine (95%), and
scheduling (95%). average
duration ¼ 3:20 min.
Pharmacist asked an
average of 8 � 4 close-
ended and 1 � 1 open-
ended questions.
Biomedical
Evans and John18 To compare and contrast
pharmacist medicine
counseling in UK and
USA.
Community pharmacies, UK
&USA. Audio recordings
of patient–pharmacist
interactions.
123 (63 from UK and 60 from
US) transcripts were
analyzed quantitatively.
Pharmacists asked two
questions per interaction
and 95% were closed-
ended. Mean counseling
was 123 s in US and 69 in
UK. Pharmacists provide
11.2 information items per
interaction in US and 6.5
items in UK.
Biomedical
Evans et al39 To identify if clients can recall
information offered by
pharmacists.
Community pharmacies, UK.
Audio recordings of
patient–pharmacist
interactions and patients
interviews.
98 transcripts of audio
recordings and phone
interviews were analyzed
quantitatively.
Only 24% of information
offered by pharmacists was
later recalled by patients.
Patients were more likely to
recall procedural advice
and repeated information.
Biomedical
Flynn et al32 To evaluate the dispensing
accuracy and counseling
provided.
Community pharmacies,
USA. Video recordings of
patient–pharmacist
interactions.
100 video recordings were
analyzed quantitatively.
Of 100 prescriptions
dispensed, 22% had
dispensing error rate. A
total of 43 shoppers (43%)
received verbal counseling,
including 16 cases in which
the shopper prompted
counseling.
N/A
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Greenhill et al62 To determine applicability of
Calgary-Cambridge guide
to pharmacy consults.
Community pharmacies,
hospital and GP clinic,
UK. Audio recorded of
patient–pharmacist
consults.
18 transcripts were analyzed
quantitatively using
Calgary-Cambridge guide.
Calgary-Cambridge guide can
be applied with minor
alterations to opening,
agenda setting, question
responses, and social talk.
Pharmacists may require
training on patient centered
skills.
Biomedical
Greenwood, Howe,
and Holland36To assess patient centeredness
and content of the consult
using validated tools.
Patients’ home, UK. Audio
recordings of patient–
pharmacist interactions.
18 transcripts were analyzed
quantitatively: Henbest and
Stewart Rating (assess
patient centeredness) and
SEGUE scale. (Set the
stage, Elicit information,
Give information,
Understand the patient’s
perspective, and End the
encounter, a checklist of
medical communication
tasks)
Scores were comparable to
physicians in that they
demonstrated high patient-
centeredness, and covered
all appropriate areas. Both
scales are suitable for
pharmacist patient
interactions.
Patient-Centered
Livingstone19 To examine the nature of
verbal interactions between
elderly people and
pharmacists.
Community pharmacies, UK.
Audio recordings of
interactions between
elderly patients and
pharmacists.
43 transcripts were analyzed
quantitatively.
Pharmacists provided
medicine information to
12.5% of elderly patients
that focused on aspects of
the dosage regimen. Mean
interaction was 71 s.
Biomedical
McMillan, Cameron,
& Power37To develop and test an
evaluation tool for GP and
pharmacist consults with
patients.
Video recordings of GPs and
pharmacists consult with
patients. Scotland.
18 GPS and 12 pharmacists’
video recordings were
analyzed quantitatively.
Pharmacist tool omitted 2
examination questions.
Tool could discriminate
between GP but not
pharmacist performance
level.
N/A
Paluck42 To determine predictors of
the quality of patient–
pharmacist
communication.
Community pharmacies,
Canada. Audio recordings
of patient–pharmacist
interactions.
765 interactions were
quantitatively analyzed
with a novel scale
Four of the variables
predicted communication
quality (pharmacists’
attitude, year of
graduation, adherence
expectations, and outcome
expectations).
N/A
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Table 1 (Continued )
Author/year
reference No.
Research questions Method Analysis Main findings Biomedical/
Patient-centered
communication
Sigrist et al43 To evaluate an intervention
to improve patient
interactions about non-
prescription analgesics.
Community pharmacies,
Switzerland. Audio
recordings of pseudo-
patient-pharmacy staff.
Staff training
workshop ¼ 15 h
14 Intervention pharmacies
with 98 consults; 14 control
pharmacies with 91
consults. Novel
quantitative scoring.
The intervention improved
the content and quality of
the patient-pharmacist/staff
interactions. Interactions
for restricted medicines had
the greatest improvement.
Biomedical
Smith, Salkind
and Jally34To assess quality of primary
health care advice given by
pharmacists.
Community pharmacies, UK.
Audio recordings of
patient–pharmacist
interactions.
50 audio recordings were
quantitatively analyzed
with a novel scale.
54% of consults achieved
satisfactory scores on 75%
of the nine characteristics
while 25% were
satisfactory on 2 or fewer
characteristics.
Biomedical
Smith33 To explore pharmacists
communication focus and
style relative to health
promotion.
Same as above. 711 transcripts were analyzed
quantitatively.
Pharmacists’ advice focused
on the products rather than
symptoms. Pharmacists
asked 3 questions focused
on symptoms (79% closed)
and promptly answered
patient questions (97%).
Biomedical
Smith35 To investigation the referral
patterns of pharmacists.
Same as above. 108 of 716 transcripts had
referrals and were analyzed
quantitatively.
Pharmacists’ referrals were
determined by the
symptoms presented. Most
common referrals were
conditional and direct to
GP.
Biomedical
Stewart et al38 To develop and validate tool
to assess the quality of
pharmacist prescriber’s
consults.
Community pharmacies, UK.
Video recordings of
patient–pharmacist
interactions.
14 video recordings were
analyzed quantitatively
with a novel tool.
Pharmacists scored 3/5
overall on quality.
Generated evidence for
reliability and validity.
N/A
Werner and Benrimoj44 To determine whether audio
recordings can improve the
reliability of data recalled
by simulated patients.
Community pharmacies,
Australia. Audio
recordings of simulated
patient–pharmacist
consults.
1340 audio recordings were
analyzed quantitatively
using simulated patient
tool.
Approximately 10% of
interactions had
discrepancies resulting in a
10%–20% change in the
score from the manual data
(a significant change).
N/A
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Wilsonet
al40
1.Toidentify
theinform
ation
andadvicegiven
by
pharm
acist
2.Totest
recallof
inform
ationgiven
bythe
pharm
acist.
Twocommunitypharm
acies,
UK.Audio
recordingsand
observationsofpatient–
pharm
acist
interactions.
Interviewswithpatients.
1.212audio
recordingswere
analyzedquantitatively.
2.49interviewswereanalyzed
quantitatively.
1.Themost
frequenttopics:
generalhealthtopics,
discussionofsymptoms
andtreatm
entand
discussingmattersnot
covered
duringGP
consultations.
2.47%
ofpatients
omitted
inform
ation.Allrecalled
inform
ationwascorrect.
Patients
whoparticipated
received
more
inform
ation.
Biomedical
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paradigm,53 effective strategies for verifying under-standing,26 and the role of assistants.23 In all para-digms, six studies used theory explicitly to guide theexploration of patient–pharmacist communica-
tion.20,46–50 The quantitative studies focused onthe “what”, the qualitative studies explored newor specific roles, and the conversational analysis
focused on the “how” patients and pharmacistsinteract.
Design and methods
Researchers used video recordings in ninestudies31,32,37,38,41,48,50,54,55 and audio recordingsin the remaining 32 studies to collect patient–
pharmacist interactions. In the qualitative48 anddiscourse analysis research,26–28,55 videos weretranscribed for analysis; thus video did not appearto add to the analysis. In the quantitative studies,
three studies coded elements only available invideo,37,38,41 while two examined content.31,32
Simulated patients in university practice laborato-
ries or community pharmacies were employed infour articles. In seven articles audio recordingswere collected in hospitals,45,48,56,57 five in pa-
tients’ homes,36,45,49,50,53 and the remaining re-search studies were conducted in communitypharmacies. No clear pattern emerged between
research paradigm and research location. The dis-course research was most likely two have multipleanalyses conducted on one dataset (Table 3). Onedataset was used in both a quantitative31 and dis-
course analysis study.55 Ten studies combined twoor three data collections methods such as: ques-tionnaires, non-participant observations and in-
terviews. Multiple methods of data collectionwere most prevalent in the qualitative para-digm.25,46–48 We did not identify any longitudinal
studies. The single intervention study found thathealth belief model and use of open-ended ques-tions improved the content and quality of patient
interactions.43 The bulk of this research has beenconducted in the United Kingdom followed bythe United States of America.
Consent procedures were outlined in the ma-
jority of studies, but 10 out of 41 studies (i.e., 7datasets) did not report consent procedures orapproval from an ethics review commit-
tee.25,29,32,37,45,51,56–58 One study reported ethicalapproval, but not consent procedures.47 Nine ofthe studies posted a sign to inform the patients
of the recording, assuring them of anonymityand confidentiality with five studies using this asthe sole form of consent.29,34,35,40,54 Oral consent
Table 2
Qualitative studies
Author/year
reference No
Research questions Method Analysisa Main findings Biomedical/
patient-centered
communication
Babalola and Erhun48 To identify areas of
communication breakdown
caused by pharmacist.
University teaching hospital,
Nigeria. Audio, video
recordings of medicine
histories and questionnaire.
20 transcripts were qualitatively
coded and analyzed using the
socio-linguistic model.
Miscommunication occurred
because of a noisy
environment or the
pharmacist used technical
and vague statements, did
not integrate patient
perceptions, did not explain
intent, or gave conflicting
advice
Biomedical
Chen and Britten45 To investigate feasibility of
using primary care
pharmacists as medicine
counselors.
GP surgeries and patients’
homes, UK. Audio recording
of patient–pharmacist
interactions.
25 transcripts were analyzed
qualitatively.
The clinical pharmacists
experienced few problems
with the consults. Patients
were willing to discuss their
medicines in detail with
pharmacists.
Patient-centered
Leontowitsch et al46 To describe feasibility and
acceptability of concordance
in pharmacy.
Community pharmacies, UK.
Audio recording of patient–
pharmacist consults.
Observations and interviews
with pharmacists and
patients.
26 transcripts were analyzed
qualitatively.
Pharmacists adapted their own
model of concordance (i.e.,
open-ended exploration to
understand and incorporate
the patient perspective into
treatment discussions).
Customers reported a high
level of satisfaction.
Patient-centered
Montogomery et al25 To describe the characteristics
and content of pharmacists
providing pharmaceutical
care.
Community pharmacies,
Sweden. Audio recordings of
patient–pharmacist
interactions. Non-participant
observations.
16 transcripts with five
pharmacists were analyzed
qualitatively using
interpretive approach.
Counseling behaviour was
characterized by variable
listening, asking questions, a
willingness to help, use of
computers, and identification
of patient needs.
Patient-centered
Stevenson,
Leontowitsch,
and Duggan47
To explore how pharmacists
maintain their professional
expertise
Same as Leontowitsch 2005
above.
27 transcripts were analyzed
qualitatively.
Engaging patients did not
reduce the pharmacist
expertise. Patient desired
differing levels of
engagement/expertise.
Biomedical
a Unless noted, qualitative studies use thematic analysis approach.
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Table 3
Discourse analysis studies
Author/year
reference No
Research questions Method Analysis Main findings Biomedical/
patient-centered
communication
Salter et al49 To what extent the advice
given by pharmacists is
acknowledged and accepted
by patients.
Participants’ home, UK.
Patient–pharmacist
medicine reviews were
observed and recorded.
Pharmacist and patient
interviews.
29 transcripts were analyzed
by discourse analysis.
Pharmacists usually offered
advice and information in a
didactic manner despite
patient displays of
competence. Advice was
often resisted/rejected by
patients.
Biomedical
Dyck, Dechamps,
and Taylor55To determine number of
adverse effects mentioned
and how pharmacists
articulated likelihood
occurrence.
Controlled university lab
setting, Canada. Video
recording of standardised
patient–pharmacist
interactions.
20 transcripts were analyzed
by conversation analysis.
Pharmacists discussed side
effects and management
strategies with an average of
4 � 2 unique side effects.
Vague, verbal descriptors of
frequency were used.
Biomedical
Garner and Watson59 To study consults between
medicines counters
assistants (MCA) and
customers for non-
prescription medicine.
Community pharmacies,
Scotland. Audio recordings
of MCA-patient counseling.
168 transcripts were analyzed
by discourse analysis.
Of 773 utterances, 61% were
information eliciting, 13%
information giving, 14%
advice giving and 11%
other. Most frequently
asked who is taking the
medicine and other current
medications.
Biomedical
Nguyen50 To examine multiparty conflict
talk in a pharmacy consults.
Community pharmacies, USA.
Video recordings of patient–
pharmacist interactions.
1 transcript was analyzed with
in-depth conversational
analysis.
Conflict gradually occurred
with indirect and reluctant
communication. It was
resolved with appeals to an
outside third party
(physician) and delicate
alignment.
N/A
Pilnick51 To determine the influence of
patient expertise on the
patient–pharmacist
interaction.
Pediatric outpatient oncology
clinic, UK. Audio-recording
of patient/carer–pharmacist
interactions.
43 transcripts were analyzed
using conversation analysis/
ethnography.
Patient expertise reduces the
expected interactional
dominance of the
pharmacist. Patient and
pharmacist dominance
varies within an interaction.
Biomedical
(Continued)
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Table 3 (Continued )
Author/year
reference No
Research questions Method Analysis Main findings Biomedical/
patient-centered
communication
Pilnick57 To characterize patient–
pharmacist counseling as
instructing, advising or
giving information.
Same as above. 45 transcripts were ana ed
using conversation an ysis.
Pharmacists instruct patients
on medicine use rather than
providing general
information or personalized
advice.
Biomedical
Pilnick56 To describe the structures of
patient–pharmacist
interaction.
Same as above. Same as above. Structure: Opening/greeting,
approach and arrival at
advice giving, acceptance/
rejection, delivery and
response to information
(assuming patient is not
knowledgeable), close and
exit.
Biomedical
Pilnick, A.58 To examine how pharmacists
initiate advice giving.
Same as above. Same as above. 4 approaches to advice giving:
patient request, pharmacist
gives information
immediately, pharmacist
offers or states intention,
and step-wise approach to
evaluate the situation first
Biomedical
Salter53 To examine the influence of the
compliance paradigm on
medicine review.
Patient homes, UK. Audio
recordings of patient–
pharmacist interactions.
Non-participant
observation.
29 transcriptions were
analyzed using discou e
analysis.
Pharmacist led structures
interactions which explore
patients’ ability to comply
with medicines. Patients
resisted inquiries that
threatened their
competence.
Biomedical
Watermeyer27 To describe how pharmacists
talk about antiretrovirals
(ARVs) with patients.
Pharmacy in a public ARV
Clinic, South Africa.Video
recording of patient–
pharmacist interactions.
26 transcripts were ana ed
by conversation anal s.
Pharmacists discussed ARVs
in three contexts: ARV for
the rest of patient’s life, to
save patient’s life and to feel
better.
Patient-centered
12
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j(2013)1–20
lyz
al
rs
lyz
ysi
Watermeyer
and Penn26To identify the effective
strategies for verifying
patient understanding of
ARV dosage instruction.
Same as above. Same as above. Strategies to verify patient
understanding include
asking for patient
demonstration, using
specific questions, asking if
information was
understood, and monitoring
patients’ verbal and non-
verbal responses.
Patient-centered
Watermeyer
and Penn28To examine the structure of
patient–pharmacist
interactions.
Same as above. Same as above. Patient–pharmacist
interactions had a clear
structure that contained
multiple cycles of delivery of
instruction, patient
response, and verification of
understanding.
Patient-centered
Ylanne and John23 To describe the role of
medicine counter assistants
(MCA) when dealing with
patients.
Community pharmacies, UK.
Audio recordings of patient-
MCA/pharmacists
interactions.
29 transcripts were ana zed
using discourse analy s.
MCA are involved in three
ways: dealing solely with the
patient, checking advice
with the pharmacist while
dealing with the patient, and
keeping the patient ‘on hold’
until the pharmacist is ready
for counseling.
N/A
13
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acyj
(2013)1–20
ly
si
Table 4
Studies employing other methods
Author/year reference No Research questions Method Analysis Main findings Biomedical/
patient-centered
communication
Bissell, Ward, and Noyce60 To identify the criteria to
assess appropriateness of
common ailments
management.
Community pharmacies,
UK. Audio recordings of
patient–pharmacist
interactions. Non-
participant observation.
10 of 624 transcripts were
used to assess the
feasibility of a set of
expert criteria.
Audio recordings provided
the context for a
stakeholder process on
the development of
guidelines for
appropriateness.
N/A
Hargie, O. D. W., Morrow,
N. C., & Woodman, C.54To identify what constituted
effective communicative
performance by
pharmacists.
Community pharmacies,
UK. Video recordings of
patient–pharmacist
interactions.
350 video recordings were
analyzed qualitatively by
pharmacists, and
quantitatively by
researchers.
Eleven communication
categories were identified
and ranked: building
rapport, explaining,
questioning, listening,
non-verbal, advising,
opening, closing,
assertiveness, disclosing
personal information,
and persuading. Effective
consults were more likely
to use patient centered
skills.
Patient-centered
Skoglund, Isacsan, and
Kjellgren61To explore the patient–
pharmacist
communication when
dispensing prescription
analgesics.
Community pharmacies,
Sweden. Audio
recordings of patient–
pharmacist interactions.
42 audio recordings and
transcripts were analyzed
qualitatively and
quantitatively with a
focus on structure,
content, and interaction.
Patients had a passive role
and asked three
questions. Pharmacists
asked an average of 4.6
questions and 2% were
open-ended. Pharmacists
dominated the
interaction.
Biomedical
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15Murad et al. / Research in Social and Administrative Pharmacy j (2013) 1–20
was solely obtained in three studies,30,42,46 andoral consent was combined with a sign in onestudy.59 The remaining studies used a written con-sent in combination with oral consent and signs.
Data analysis
Quantitative methods dominated (Table 1)
followed by discourse analysis (Table 3). Only 3studies analyzed their data by other methods.54,60,61
All studies in the discourse analysis and qualitativeparadigmsanalyzed transcriptswhereas 10quantita-
tive studies (Table 1) conducted their analysis on theaudio itself by characterizing the content32,40 or byemploying a scoring tool.17,34,37,38,41–44 Studies using
a quantitative paradigm quantified the frequency ofencounter reason, content of oral drug information,oral drug information received, and pharmacists’
and patients’ behavior at the counter. Furthermore,the number, type, and content of questions asked bypharmacists were reported. Validated tools were
used toanalyze data in several studies,30,31,36,62 whilefive authors developed their own coding tools. Allstudies characterized elements of pharmacist com-munication, several also explicitly analyzed patients’
contribution to the interaction30,45–47,49,51,53 and twostudies examined patient recall.39,40
Main findings
Main findings were driven by the questionsasked in each research paradigm. The quantitativestudies characterized what happened between
patients and pharmacists. Pharmacists’ consulta-tion focuses mainly on medications instruc-tion.17,19,31,33,40 Several studies quantified the
number and type of questions asked by pharma-cists and found that pharmacists asked moreclosed questions than open ones.18,30,31 A compar-
ison showed that pharmacists provided more in-formation and advice than technicians.17,29 Inaddition, the percentage of what the patients re-
called after counseling was calculated and foundto be approximately a quarter of what the phar-macists said in one study39 and half in the secondstudy.40 Patients mainly recalled instructions and
repeated information.39,40 Quantitative methodol-ogy was used to develop and test evaluation toolsfor pharmacists consultations with patients37,38
and to measure patient-centeredness.36 Betterpharmacist communication quality and greaterpatient satisfaction resulted when patient-
centered skills were applied during counseling.41,42
The qualitative paradigm provided rich descrip-tions of novel pharmacists’ practice or areas.
Specialized pharmacists’ communication includedpatient engagement and acceptance.25,45,46 Pharma-cists’ expertise was important and not diminished byengaging patients in decision-making.47 Breakdown
in patient–pharmacist communication was due tothe pharmacist or pharmacy environment.48
Discourse analysis reported how pharmacists
communicate with patients. The structure of theinteraction was primarily focused on the pharma-cist providing medication information. Patients’
expertise was disregarded by pharmacists,49 re-duced pharmacists’ expected dominance,51 andled to patients disregarding advice49 or inquires
that threatened their competence.53 Pilnick foundthat conflict was resolved with referrals to physi-cians. Watermeyer and Penn identified four waysto verify patient understanding (Table 3).26
Ylanne and John described three ways pharmacistassistants interact with patients (Table 3).23
Several studies investigated the characteristics
of pharmacists and/or patients that may influencethe nature or extent of communication. Pilnickfound that patient expertise reduces the expected
interactional dominance of the pharmacist.51 Thequality of patient–pharmacist communication wasaffected by the environment and positively im-
proved if pharmacists applied patient-centeredskills18,41,42,48,54 such as: patient involvement, lis-tening, and integrating patients perception.
Presence of patient-centered vs. biomedicalcommunication
The research paradigm with its resulting ques-tion and measurement model had an impact on
whether or not patient-centered or biomedicalcommunication was characterized. Eight studiesfound evidence of a patient-centered model in
patient–pharmacist interaction, whereas 23patient–pharmacist interactions exhibited a bio-medical focus. Patient-centered communication
primarily took place in specialty clinics and bypharmacists with additional training or a specificclinical focus.25–28,36,45,46 The community-basedpharmacy study that identified patient-centered
behaviors used pharmacists to characterize effec-tive communication performances.54
Quantitative studies focused on the clinical
content resulting in a focus on biomedical com-munication. If patient-centered communicationwas present it was not quantified with the excep-
tion of Greenwood, Howe, and Holland36 whoused validated scales with the specific intent ofcharacterizing patient-centered communication.
16 Murad et al. / Research in Social and Administrative Pharmacy j (2013) 1–20
Qualitative research, which studied specializedpharmacists, found patient-centered communica-tion.25,45,46 Other topic questions on communica-
tion breakdown48 and pharmacists expertise47 ledto a focus on biomedical communication. Dis-course analysis described eight studies with abiomedical and three with patient-centered
communication style. The patient-centered com-munication style was found in a specialty clinicand these studies described how pharmacists
counsel patients about their antiretroviral medi-cations.26–28
Discussion
Forty-one studies were identified that analyzedvideo and audio recordings of patient–pharmacistinteractions. A greater number of articles were
found than were identified in prior reviews4,16 be-cause additional keywords were included such asdiscourse, conversation, narrative, and content
analysis and the search was conducted in both so-ciological and health sciences literature databases.Research on recordings of patient–pharmacist in-
teractions reside within multiple research fieldswith distinct traditions within pharmacy as wellas sociology and linguistics.
The majority of studies were published in thelast ten years, suggesting a growing interest inpatient–pharmacist communication. The vast ma-jority of the research was conducted using audio
recordings in community pharmacies and wasdescriptive in nature. Consent procedure wasdescribed in the majority of studies with a majority
using written consent. The five studies that useda pharmacy sign as the sole means to alert patientsoccurred in 2000 and earlier. Few studies used
simulated patients during data collection. Onlythree of the 10 studies that employed videosanalysed non-verbal behavior. Transcripts of
recorded patient–pharmacist interactions wereused in the analysis process in both qualitativeand discourse methodologies. Half of the quanti-tative studies analyzed the transcripts and the
remaining quantified the content directly from therecording with scoring tools. In most of thestudies, results were analyzed quantitatively while
discourse analysis and qualitative methods wereemployed in the remaining articles.
Much of the literature covered in this review
suggests, (1) that the evidence of biomedical vs.patient-centered models in the studies’ findingsdepends on the research questions and analysis
methods; (2) the majority of studies using a bio-medical approach looked at the content of patientcounseling and quantified their findings; (3) eight
studies found pharmacists applied several ele-ments of patient-centeredness during theirconsultations with patients. These results alsoresonate with the views of several papers that
recognize the need for closer attention to patient-centered care in current-day pharmacy.15,63–65
One of the included studies showed that patients
reported a high level of satisfaction when thepharmacists adapted their own model of concor-dance.46 However, the results also conflict with
the previous finding in the medical literature thatwhile the vast majority of patients prefer thepatient-centered approach, a significant propor-tion still prefers a biomedical communication
model.66 No single demographic or clinical char-acteristic reliably predicts patients’ communica-tion style preferences,66,67 and prior research
shows that pharmacists are often unaware ofwhat patients expect and evaluate as being impor-tant when they visit the pharmacy.68,69 Krass et al
have shown that pharmacists’ use of one well-intended question may trigger different patient re-sponses.70 Patients’ variation in responses may be
due to of their personal interpretation of the sug-gested relationship70 or health beliefs.71
Furthermore, the findings of this review showthat patient–pharmacist interactions are not con-
sistently analyzed as a dyad. Since patients andpharmacists individually determine the quality oftheir interactions, it is important to incorporate
both parties’ prior experiences.3 A very limitednumber of studies in this review described howthe quality of patient–pharmacist interactions is
positively affected with pharmacists’ centeredcare skills. This review described the studies thatanalyze recorded patent–pharmacist interactionand it shows that audio and video recording meth-
odology allows researchers to draw conclusionsabout the real-time effects of interaction betweenpatients and pharmacists.20 However, recordings
can create an artificial environment, as pharmacistand patient are aware that they are being recordeddue to the consent procedures. This causes a be-
havioral change, the so-called ‘Hawthorne effect’.Some studies recorded patient–pharmacist inter-actions in the absence of a researcher in order to
decrease the ‘Hawthorne effect’.25,29,53,60
Few studies used simulated patients in theirresearch.We identified only three data sets and fourstudies that used simulated patients. Two used real
pharmacists in a lab where the pharmacist was
17Murad et al. / Research in Social and Administrative Pharmacy j (2013) 1–20
aware of the interaction31,55 and twowere recordedin the community pharmacy setting where pharma-cists were unaware of simulated patients but wereinformed that a visit would come within a desig-
nated timeframe.43,44 Using simulated patientscan enhance the reliability and validity of thedata22 and allow for comparisons between pharma-
cist responses to the same patient query. Simulatedpatients can judge the performance of the pharma-cist in a reliable way. Finally, the simulated patient
has increased face validity if the pharmacist doesnot know or suspect the presence of a simulatedpatient.
Few studies used more than one method ofdata collection but two studies used both quanti-tative and qualitative analysis methods. Mixedmethods data collection and analysis may provide
more thorough and insightful findings.72 Severalstudies employed qualitative methods of data col-lection (e.g., interviews) and also presented quali-
tative data (such as verbal data rather thatnumerical data). Using qualitative methods inpharmacy communication research is important
for understanding social situations from the view-point of all parties involved. Non-specific the-matic analysis was the predominant analysis
approach. One study used an interpretive ap-proach whereby the researchers developed a senseof the whole dataset before generating impres-sions of the individual parts.
In several studies data was analyzed usingdiscourse analysis. In these studies, this methodis described as qualitative. However, discourse
analysis can be both a quantitative and qualitativemethod.73 Discourse analysis resulted in rich de-scriptions of patient–pharmacist interactions and
contributed to new understandings of how pa-tients and pharmacists manage conflict, power,and expertise when communicating about medica-tion. The questions and thick analysis resulting
from discourse analysis may not directly lendthemselves to practice enhancements, but mayguide the understanding of existing communica-
tion practices.
Strengths and limitations
Possible limitations include not searching fordissertations or unpublished work and the re-striction to only English language articles. The
data is widely varied and not sufficiently mature toallow for definite conclusions. There are severalpoints of strength in our review. It is based on
a literature search conducted in several databasesin both the health and social sciences. A detaileddescription of research questions, methods, anal-yses and findings is presented. This is the first
review to discuss this number of studies thatcollected and analyzed audio and video recordingsof patient–pharmacist interactions.
Future research directions
The diversity of this body of research could
lead in many directions. First, researchers shouldcarefully match the research objective, method ofrecording, and research methodology. There are
few pharmacy specific validated coding tools thatwould help quantify pharmacists’ and patients’communication. Simulated recall of information
presented in patient–pharmacist interactions mayprovide rigorous evaluation of patients and phar-macists’ perceptions of biomedical vs. patient-
centered communication. Future research usingdiscourse analysis may consider investigating thestructure of exchange between the patient–phar-macist dyad as well as characterizing structural
differences in communication in differing contexts(e.g., new vs. refill prescriptions). It would behelpful for the profession, patients, and re-
searchers to understand how pharmacists andpatients organized the interviews and how thismay have influenced patients’ medication taking
behaviors. It is not known how pharmacistsdetermine patients’ communication preferencesand subsequently adjusts their communication
styles according to patient preference. As thestructure of patient–pharmacist interactions isuncovered, it will be important to link pharma-cists’ communication to patient health outcomes.
Conclusion
There is a developing body of research usingaudio and video recordings to describe the contentof pharmacists’ communication in addition toexploring the quality of the interactions, valida-
tion of coding tools, the impact of an intervention,and an enhanced understanding of the patient–pharmacist power asymmetry. Evidence for bio-
medical vs. patient-centered models in the studies’findings depends on the nature of the researchquestions and analysis methods. The quantitative
studies focused on the “what”, the qualitativestudies explored new or specific roles, and thediscourse analysis focused on the “how” patients
18 Murad et al. / Research in Social and Administrative Pharmacy j (2013) 1–20
and pharmacists interact. Future research shouldfocus on how pharmacists partner with patients toapply patient-centered care in differing contexts
and explore the links between communication andpatient health outcomes.
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